Download - Retail location dhanya k j
RETAIL
LOCATION
BY,
DHANYA USHAS
RETAIL Retail is the sale of goods and services from
individuals or businesses to the end-user.
Retailers are part of an integrated system called the supply chain.
A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit.
Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.
RETAIL LOCATION
“a place of business usually owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone other than a retailer in which merchandise is sold primarily to ultimate consumers.”
TYPES OF RETAIL LOCATION
1)Unplanned Areas
2)Shopping centers
1. UN-PLANNED AREAS
a) Free standing
b) Out parcels
c) City or town locations
d) Main street areas
2. SHOPPING CENTERS
a) Neighbourhood & community
b) Power centers
c) Shopping malls
d) Lifestyle centers
e) Theme-Festival centers
f) Omni centers
g) Other locations
Un-Planned Retail Location:
Free standingA retail outlet on a street, as opposed to the one in a mall or shopping centre. It could be beside a highway or tucked away in a neighbourhood location or right off any busy location. Any stand-alone building could be this type of retail location.Out parcelsIndividual retail sites located within a shopping center; a tract of land adjacent to a larger tract of which it was originally an integral part.Eg; Mc’Donalds, banks etc
City or town location
Gentrifications-renewal and re-building of offices,housing and retailers in deteriorating areas- coupled with an influx of more affluent people that displaces the former poorer residents
Main street areas
which are planned, developed, owned & managed as single property
Shopping Centers: Neighbourhood & community
Which are attached rows of non enclosed stores, convenient location and
easy parking
Power centers
Primarly consist of collection of big box retail stores
Eg‘; target,costco,lowe’s,sports authority
Shopping malls
Regional malls (less than 1 million square feets )& super regional malls( more
than 1 million square feet)
Lifestyle centers
Open air-configuration-stores entertainment & restaurants with design
ambience & amenities
Omni centers
Combination of enclosed stores
Theme-Festival centers
Employ a unifying theme carried by the individual shops in architecture design
Eg; ghirardelli chocolate festival
Fashion speciality centers
Eg; stores in phipps plaza- tiffany,gucci,maxmara,giorgio,armani
Other locations
-Pop-up stores
-Stores with in a store(mobile store-sim connection)
-Kiosks
-Airports-apple store