retail news week 41

7/31/2019 Retail News Week 41

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NEWS IN BRIEF

Retail News

Asda news

Brand News

Sainsbury's has announced that it has extended its

fashion partnership with TV personality Gok Wan for

a further year in which time Wan will launch five

more collections for the supermarket.

http://www.theretailbulletin.com

Sainsburys has implemented a minimum order for

online shoppers as it tries to discourage smaller

baskets.http://www.retail-week.com/

The Guardian writes that profits at Asdaincreased by more than 6 per cent last year, even

though the new chain of small stores is running

up losses of more than 30m. In accounts filed at

Companies House, overall operating profits

increased by 51m to 857m on sales of 21.8b

in 2011. Asda has said: The stores did incur a loss

during the first year of acquisition, however these

losses were planned and reflected the costs of

the integration and conversion costs. The stores

actually traded ahead of expectations.Asda dailynews update

Lailas Rice for Life campaign returns this

month with the simple message buy one pack,

save one life. Leading world food suppliers

Surya launch their second Rice for Life

campaign this month (October) donating vital

funds to the British Red Cross for every pack ofLaila rice sold. http://www.talkingretail.com/

Hasbro will be looking to replicate the success itenjoyed through film licenses this year with

new comic and sci-fi tie-ups movies in 2013.

http://www.thegrocer.co.uk/

Cafdirect has unveiled a new ad campaign toemphasise its taste and ethical credentials as part

of a 1m rebrand. http://www.thegrocer.co.uk/

Ocado has rolled out the Low Price Promise

nationwide pledging to beat Tesco on the cost of all

comparable shopping baskets.


The Mirror highlights that Asda is offering the

cheapest flu jab through its 234 pharmacies. Asdadaily news update

Asda have joined forces with Daybreak to launch a

range of celebrity designed Christmas with donations

going to Text Santa called Sketch Santa, celebs

including Gary Barlow and Tulisa. Daybreak are alsoincluding a card thats been created by a viewer.Asda daily news update

A study by Asda found that 20% of people have a

takeaway at least once a week, a 16% rise on last

year.Asda daily news update

Families could save more than 1000 a year if they

shopped at Aldi. A similar basket of products was

found to be 16% at Aldi compared to Asda.


PG Tips, the Unilever-owned tea brand, has

created a scratchcard-style Facebook app that

gives consumers the opportunity to win up to

100. http://www.marketingmagazine.co.uk/ .

Jgermeister is preparing its first foray into TV

advertising in the UK as it looks to combatperceptions of the drink solely as a 'party-

starter'. http://www.brandrepublic.com/

Waitrose is re-launching its own label wine, beer and

spirit range as it looks to switch its focus to

"provenance, heritage and straightforward" styles.

http://www.theretailbulletin.com/

McCain Foods has partnered with Crayola, the

leading childrens crayon and creativity

specialists, to offer free Crayola goodies with

packs of McCain Smiles.The on-pack campaign,

which launches mid-October and will run for 6

months, has been introduced to drive new

consumers to the Smiles brand and increase

brand loyalty amongst existing customers.

Kenzi apples has teamed up with Heart Research

UK for a new marketing campaign for the

2012/13 season promoting healthy eating. The

campaign will see special promotional packs go

on sale in the mults .

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Whats coming up.

Period 11 (16th October 5th November)

16th Oct: World food day

21st Oct: National apple day

22nd Oct: World nut day

31st Oct: Halloween

1st Nov: World Vegan day

Period 12 (6th November 10th December)

12th 18th Nov: Indoor allergy week

13th 17th Nov: Diwali


3/5

Comment

Haagen-Dazs is launching a new flavour, Meringue and Raspberry Fondant, into its innovative Secret Sensations range,increasing the overall offering to three flavours

Lynx is set to send sales skyrocketing this month with the launch of its most epic variant to date NEW LynxApollo. Available from October, the meteoric launch is set to run across the full Lynx portfolio and will be

supported by an innovative 12.6m marketing media spend across TV, digital and PR, starting in early 2013

Knorr Has claimed a market first with a dry sauce format that includes a steam bag.

Heinz Has launched a range of Ketchups in jars to drive new usage occasions. In-store from this month, theketchups come in 300g glass jars in 2 flavours: Heinz Tomato Ketchup with Balsamic Vinegar, Basil &

Oregano ; and Heinz Tomato Ketchup with Roasted Garlic, Thyme & Honey

Molson Coors is gearing up for the cold season with a winter version of Carling Zest

Mondelez

International / Kraft

has created a new chocolate bar combining Cadbury Dairy Milk and US brand Oreo. The bar, called Cadbury

Dairy Milk with Oreo, will be available from this week, priced at 1.42 for 120g bars

Berties Bangers is the first range of fully cooked, ready to eat, single serve, British, quality sausages to hit UK supermarketsand it is set to challenge consumers attitude towards meat snacks. The new Berties Bangers (65g) will

launch in Tesco from 7 October with four delicious varieties: Succulent Pork, Herby Lincolnshire, Barbecue

Pork and Pork & Chilli

Tangerine

Confectionery

Is rolling out a Wham Rockets a mix of sugar crystals and sherbet eaten with a raspberry foam dipping

stick

Swizzels Matlow Has launched a gum range featuring some of its best known brands. Theyre backing the launch withonline, POS and sampling under the strap Original Favourites Squashified

Whats new this week .


4/5

Comment

Ferrero Has added a mini bite-sized format to its Kinder portfolio. Rolling out from the middle of October, KinderChocolate Minis come in sharing bags.

Veetee Is extending beyond rice and curries with a range of microwavable pasta. The Veetee Dine In ambientpasta will launch into Asda this month in 6 different variants

Campbells Has launched 6 tinned ready-to-serve winter soups and is available from Tesco and Asda now

Penn State Is gearing up for Christmas with new festive variants. Limited-edition maple bacon pretzel knots and astar-shaped variant of Penn States giant original salted pretzels are available now is 175g sharing bags

Tyrrells Is expanding its popcorn offering with two new flavours and a revamped wider range. Sticky ToffeePudding and Mature Cheddar Cheese will launch into Waitrose on 14 October

Grey Goose Is launching a Christmas gift range, launching this month in multiples and departments stores

Mars Is adding a caramel variant to its Refuel range to tie in with the recent launch of its caramel chocolatebar

Whats new this week .


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Whats HOTand whats NOT.

The number of times blokes eat chocolate has risen10.5% year-on-year compared with a 4.5% hike

among women [Kantar Worldpanel 12 m/e May

2012]. And the difference was even more marked in

sugar confectionery, with consumption by men up

7.4% against a 1.5% decline among women.http://www.thegrocer.co.uk

Beer and cider drinkers are the most likely shoppers

to opt for smaller brands over market leaders,

claims a new survey. The findings of the globalPeopleShop report is further good news for craft

and niche brewers, which are already benefiting

from growing consumer interest and the return to

growth of cask ale volume sales after 20 years of

decline. http://www.thegrocer.co.uk

HOT NOT

Shoppers are being left bewildered by anarray of supermarket promotions and the

confusion will only get worse if the number

of offers continue to rise. From 1,001

shoppers polled by IGD ShopperVista, 44%

found it difficult to compare prices due to

information overload.

http://www.thegrocer.co.uk
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retail news week 41

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