retail revival in the age of covid-19we’re looking at retail revival, not just survival. and, the...
TRANSCRIPT
RETAIL REVIVAL IN THE AGE OF COVID-19
TheNew Normal
COVID-19 HAS FOREVER CHANGEDTHE SHOPPING EXPERIENCE.
Shopping on-line has temporarily fulfilled our appetite for purchasing, but consumers want to test, try, engage, and buy in real life.
In order to maintain a safe shopping environment,government guidelines require a re-invention of retail norms. This includes mandatory protocols and behavior modification among customers and sales associates.
As the retail landscape continues to shift during and post pandemic, brands and retailers will have challenges that require nimble & unique solutions. RPG is the strategic partner to identify evolving problems and create thosesolutions.
RPG © 2020
There will be an immediate impact on the customer journey and the way in which consumers test and interact with products. As retailers adapt to these conditions, there will be short-term and long-term steps to address the change.
WE’RE LOOKING AT RETAIL REVIVAL,NOT JUST SURVIVAL.
And, the revival of physical retail will require a new and well-considered design approach along with theimplementation of innovative tools & technology.
TheNew Normal
RPG is the strategic partner to ensure brands andretailers are in the best position to recover and thrive.
We have developed initiatives to be implemented at all stages of re-opening. Starting now.
RPG © 2020
EVERY TOUCH-POINT IS AN OPPORTUNITY TORECONNECT WITH YOUR CONSUMER.
RPG has developed a multitude of solutions for customers to navigate and engage safely and confidently in this new retail experience.
The following solutions are an overview of some of ouractionable tactics to be customized and uniquelyincorporated into your new retail strategy.
Protocols &Consumer Behavior Modification
RPG © 2020
Protocols &Consumer Behavior Modification
REVISIT STORE LAYOUTS& SPACE PLANNING
TO ALLEVIATE CUSTOMER AISLE ANXIETY
ENHANCE ENVIRONMENTAL SIGNAGE& WAY-FINDING
TO HELP CUSTOMERS NAVIGATE EFFICIENTLY
ENABLE VISIBILITY OF LIVE PRODUCT WITH PROTECTIVE SHIELDS
AMONG HIGH CONSUMER ENGAGEMENT AREAS
INCORPORATE ANTIMICROBIAL MATERIALSINTO DISPLAYS & FIXTURES
WITH DIRECT CUSTOMER CONTACT
Rebuild a safe environment in your distinct brand voice.
RPG © 2020
Consumers want to test, try, engage & buy in real life.
RPG has designed & developed single dose carded,modular sample dispensing systems to maximizeself-service and minimize risk.
RPG © 2020
Single Dose Solutions
UNIVERSAL SYSTEMFOR PRODUCTS INCLUDING
FRAGRANCE, MAKEUP & SKINCARE
ENGINEERED FOR INTEGRATIONON EXISTING OR NEW COUNTERS,
GONDOLAS, WALLS, OR FLOOR STANDS
EASY-TO-USEINTUITIVE & LOW-TOUCH CUSTOMER INTERACTION
DATA ACQUISITION& DIGITAL MESSAGING
CAPABILITY
Our patent pending system uses industry-existing, customizable, individually hermetically sealed samples that offer safe, single dose application. It is designed to be customized, scaled, and implemented across
all brands and retailers with ease of execution and maintenance.
RPG © 2020
Single DoseHermetically Sealed
Product Sample
Single DoseTester Sample•Bottom Spring Loaded Pusher Feed
CustomizableSurround for Brand Integration
Clear Cover
Updateable Product InfoGraphic w/ Clear Lens•Drop Down Panel forSample Refill
Closed Module
Open Module
RPG © 2020
Single Dose Tester Dispenser
Single Dose SolutionsSingle Dose Tester Bar
Single Dose Gondola Retrofit
Single Dose Tester Glorifier
RPG © 2020
Single Dose SolutionsSingle Dose Product Glorifiers
RPG © 2020
AR & AITechnology
AR and AI digital tools help navigate and edit choices, but they do not take the place of engagement and actual testing in real time.
These tools need to be strategically incorporated intoexisting infrastructures and work in tandem with new methods for product engagement.
RPG © 2020
RPG has designed and developed a variety of optionsincluding motion-activated, dry air diffuser systems with contact-less delivery that can be incorporated into existing and new retail environments.
Specificallyfor FragranceAir Diffuser Systems
On-counter Tester GlorifierWalk-in Air Diffuser Pods RPG © 2020
Motion ActivatedSensor
Hygiene& Testing
RPG has designed displays and caddies that requireminimal contact to access hygiene tools, palettes, andapplicators in order for beauty advisors and customers to test live product in a safe and sanitized way.
We have addressed these disposable tools with arenewed focus on sustainability.
RPG © 2020
TheNew Normal
CUSTOMERS CRAVE COMMUNITY, HUMAN INTERACTION, ANDPHYSICAL ENGAGEMENT WITH BRANDS, SOMETHING VIRTUAL CANNOT FULFILL.
RPG is committed to providing solutions to make the return to retail safe and satisfying.
With innovation, creativity, and true partnership, we are focusing on the new pain points of theuser experience and providing progressive, revitalized solutions.
RPG © 2020
Founded by Bruce E. Teitelbaum in 1991, RPG designs, engineers, and manufactures displays & retailenvironments across every category, both mass and prestige. We re-imagine product presentation,
delivery systems, and customer experience, especially where brick & mortar meets digital.
An award-winning global design & build firm recognized for invigorating the retail experience,RPG elevates and reinforces the power of brands, compelling consumers to shop and purchase.
We identify and harness the white space in retail, bringing big ideas andtransformation to the marketplace.
About Us
Bruce E. TeitelbaumCEO
Ellen L. FriedmanEVP
Sally SkidmoreExecutive Director of Business Development
RPG | 119 West 57th Street, New York, NY 10019 | 212.246.3780 | www.rpg57.comThis design is exclusive property of RPG. Unauthorized reproduction of this design is prohibited. © 2020
RPG © 2020
DESIGN • DEVELOP • MANUFACTUREDISPLAYS • FIXTURES • RETAIL ENVIRONMENTS
www.rpg57.com • 212.246.3780