retailers and data from drs, 7.28.14
DESCRIPTION
Jonathan Ricard from Signal (formerly BrightTag) presentation from Digiday Retail Summit, 7.28.14TRANSCRIPT
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Cut through the noise. www.signal.co
Retailers and Data
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Retailers and Data
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We used to have a different name….
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A Question For The Audience
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BIG DATA + PROFITX =3
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Harvard Business Review: Sexiest Job
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Of Course – We’ve Been Here Before
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More Relevant Insights
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Source: Nielsen Connected Devices Report, Q3:13.
Note: Data gathered from USA general population sample 13+ years old with 9,448 respondents who own a Tablet, e-Reader, Smartphone, or
Streaming 97 Capable Device. Study conducted in 9/13.
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Competitive Advantage comes from...
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Learn about your customers faster than your competitors
1
2 Put that learning into action faster than your competitors
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X = Action. In Real Time.
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BIG DATA + ACTION = PROFIT
3
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Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
Batch Mode
We Need To Improve The Foundation
Real Time
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BRIGHTTAG
Data Driven Marketing Success Isn’t Just…
MORE TERABYTES
MORE HADOOP
MORE ANALYTICS
Insight Must Drive Actions
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So What The Heck Do We Do?
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Link Cross Channel Consumer Engagement1
2 Improve Your Action/Reaction Time
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04/12/2023Confidential property of Signal. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose without Signal's prior written authorization. © 2014 Signal. All Rights Reserved.
“When we decided to conduct a vendor bake-off, Signal saved us three months of work. The platform’s versatility and ease-of-use, coupled with the expertise of Signal’s team, enabled an A/B test that resulted in a $500,000 lift in customer lifetime value over the course of a year. We’re excited to continue working with Signal to take our cross-channel marketing efforts to the next level.”
- Eric Hergenrader, Senior Data Analyst
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powers real-time marketing activities across channels – driving more sales through improved efficiency and optimization
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Cut through the noise. www.signal.co
Thank You