rethinking enterprise ux in the age of consumerization
TRANSCRIPT
Rethinking Enterprise UX in the Age of Consumerization
Ashish Toshniwal CEO of Y Media Labs
PRODUCTIVITY UNBOUND Syncplicity Named a Leader in Gartner’s Magic Quadrant
Every enterprise user is aconsumer first.
There are roughly
160 MILLION
smartphones in the US according to ComScore
THE RISE OF THE ALWAYS-CONNECTED WORKFORCE
Today’s modern workforce is radically different from that of the generation before us.
Employees expect the same ease-of-use and simplicity in their work tools they have
come to anticipate in consumer apps.
Benefits
User Satisfaction
User Productivity
Process Efficiency/Collaboration
Business Agility
Access to Critical Business Information
Workflow Velocity/Speed
Product/Service Innovation
External Customer Satisfaction 6%
5%
7%
7%
6%
6%
7%
8%
35%
34%
30%
29%
28%
27%
23%
19%
51%
57%
59%
60%
61%
63%
66%
69%
Net positive impact Little or no impact Net negative impact
What type of impact will the consumerization of IT have on your business over the next 12-18 months?
Source: IDG Report 2014
83% of organizations are planning to invest in mobile technology in
the next 12 months
Source: IDG Report 2014
Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working,
and transforming existing business processes.
SOCIAL FEATURES
SALESFORCE 1
INTUITIVE NAVIGATION
LINKEDIN CONNECT
PERSONALIZATION
Syncplicity
MINIMALIST DESIGN
MailChimp
BIBAGO TO MEETING ADP MOBILE
ENTERPRISE APPS 1.0
RISE OF MILLENIALS IN THE WORKFORCE
0%
20%
40%
60%
80%
2005 2010 2015 2025
75%
50%
35%
25%
Source: Bureau of Labor Statistics Employment Projects 2012
Pe
rce
nt
of
Re
spo
nd
en
ts
0%
7.5%
15%
22.5%
30%
Percentage Productivity Increase
~10% ~20% ~30% ~40% ~50% ~60% ~70% ~80% ~90%
0%2%2%
11%
14%
23%
20%
14%15%
ESTIMATED PRODUCTIVITY INCREASE IF ALL ENTERPRISE APPS WERE MOBILIZED
Source: Citrix Survey 2013
Factors leading to a slowdown in the adoption of enterprise applications mobile devices?
Development Cost
Security Concerns
Increased Support & Maintenance Cost
Performance Challenges
Need to Rewrite/Re-Engineer for Acceptable Mobile UX
Complexity
Skills Shortage for Mobilizing Enterprise Apps
General UX Concerns
Requirement To Be Online
None of the Above
Percent of Respondents
0% 14% 28% 42% 56% 70%
3%
14%
28%
32%
42%
44%
44%
48%
63%
65%
Source: Citrix Survey 2013
DESIGNED FOR
THE BUSINESS CONSUMER
The leader in enterprise cloud file sharing management transforms into an industry standard.
I P H O N E / I P A DFeatured on
OLD VS. NEW SYNCPLICITY
OLD NEW
CONSUMER APP FEATURES
•Use-case driven approach
•Browsing
•Deep IT controls
•Social features & personalization
•Minimizing user friction
•Editing capabilities
BUSINESS SOLUTIONS
RECOMMENDATIONS
Focus on 3 key features
Implement a user-first approach
Conduct user testing
Iterate frequently
Don’t overlook user research
WEARABLES IN THE ENTERPRISE:
UNLIMITED POSSIBILITIES
The future of business is digital and the time to adapt is now.
Thank You