Ed Hopeewhope@me.com+44 (0) 7593 330798

I am a passionate and diligent human-centred designer who is driven by exploring design problems which have a great impact on people’s lives. My placement at Philips has given me a firm belief that the importance of design will continue to grow and, more than anything, I want to be at the forefront of that expansion.

Eat Wel.63% of office workers in the UK don’t plan their lunch before entering a food store. Wel is a food product and franchise system which allows consumers to improve their nutrition and subsequently their productivity with a new on-the-go lunchtime experience. Playing on trends of self-quantification and

gastroscience the Wel food system enables users to understand how their meal choices affect their wellbeing and excites them into making behavioural change.

May - September 2013

DESIGN INTERNPhilips Design, NL.

Feb - July 2012

LIVE PROJECTSStrate Collège, Paris