Un-Printer Technology

(A MACHINE THAT WIPES DOCUMENTS CLEAN)

Presented By Group 2:

Paras Vohra(2016H149209)

Pragya Sharma(2016H149215)

Swati Manuja (2016H149230)

Gaurav Kumar(2016H149270)

Product Description[with differentiating

feature]

Serving the Society by Un-Printer Technology

To save the trees and utilize the tonnes of printed papers and books lying

across our homes and offices can be re-utilized through our product

“ Reverse-Printer”

Situation Analysis [5C analysis]

Company

Serving the Society by providing cost effective-eco friendly Printing

technology

Competitors

Fresh paper manufacturing companies

Product line

Large amount of Funds

No first mover advantage

Customers

Served: Corporates- banking sector

Not served: Individuals(i.e., students)

Collaborators

Suppliers for required RM

Contracts with Goods Transport Company

Context

Inclined towards latest technology

Cost saving concerns of target market

CSR Policies for the companies

Marketing Opportunity Analysis[5Questions]

Benefits: To Un-print the printed papers to be used again, thus lowering

environmental damage and cost of consuming fresh paper

Target Market and Channels used: Corporates; email Marketing, Direct Meeting,

Marketing through Magazines and new papers and blogs, Social Media Presence

Marketing and Financial: Critical capabilities to market and generate investment

through collaborations with printer manufactures

Better than Competitors: First mover advantage, Pathos Component( save trees)

Expected rate of return: Positive response from primary survey research

Demand Estimation

Chain Ratio Method

Total market demand = Q = n x q x p

Q = total no of private bank branches in India x targeted percentage of the total buyers (how many

are willing to buy) x price of the product x total quantity purchased per buyer

Where n = 19084

Targeted market = 10% (Assumed)

Therefore, Q = 19084 x 0.1 x 2 =3816 units

Total Investment = 20,000,000.00 INR

Fixed cost = 28,916,200.00 INR

Unit Variable Cost = 6,000.00 INR

Unit Cost of the Product = 6000 + 2.8 x 107 /3816

= 13578.00 INR

ROI Price = unit cost + 0.25x total investment/ 3816 =14888.000 INR

Break Even Volume =

= 2.8 x 107 /(14888 - 6000) = 3253.00 units

Break Even Sales = Break-even volume x price of the product = 3253 x 14888 = 48430664.00 INR

So,

Total Market Demand = 3816 x 14888 = 56812608.00 INR

Marketing Objectives

To achieve a target market share of 10% within one year

Build awareness about the Product

Customer Relationship (Service)

Marketing Strategy[STP]

Segmentation

Targeting

Manufacturing and Service

Sector

Corporates

Banking

Manufacturing

IT industry

Educational Institutes

Manufacturing and Service

SectorCorporates

Banking

Sector

Private banks

Market Planning[4P's]

Product :

o Reverse printer technology integrated in a conventional printing machine that wipes the documents clean combined with one year manufacturer warranty.

o Highly durable product

Price: 14888.00 INR.

Place : Direct delivery with no retailers chain involved

Promotion : Advertising through direct marketing e.g.,

o Internet marketing,

o Face-to-face selling,

o Direct mailing

o Magazines and Newspapers

Financial Statement

Marketing Budget

Promotional Budget = 1.4% of total sales 768,126.08 INR

Sales Force Budget = 3% total sales i.e., 1,449,948.00 INR

Amount allocated for direct marketing = 5% unit sales

Contingency plan

Optimistic Plan:

o Expansion of target market to manufacturing and IT industry

o Working with educational institute

Pessimistic Plan:

o Collaboration with printer manufacturing plants

o Change in offerings to the target segments

o Association with established brands

Thank You