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Review of Architecture and Construction Details

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Portfolio

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Journal Profile DETAIL

The trade journal for architects, planners, building authorities and property developers reflects

the publishers' aim from the outset: to document and inform about buildings of all types.

Focus: to thoroughly research and document details in their structural and architectural con-

texts. DETAIL represents a unique information source for planning and architectural firms. Its

editorial concept and very high quality mean that it occupies a special position in the market.

The entire contents of the 8 regular DETAIL editions covering construction-related topics and

the 2 DETAIL Concept editions focusing on building types will be published bilingually.

With two DETAIL editions, a GREEN special section will be included that will focus on sustain-

able planning and construction as well as energy-focused building refurbishment.

DETAIL inside continues to be published as a special issue (more information on page 5).

Our publication for civil and structural engineers called structure – published by DETAIL

is published four times a year. For further information, please refer to the structure Rate Card 2019, which can be found at www.structure-magazin.com.

Circulation

Print run from 2018:28,167 copies

Actual distributed circulation:21,499 copies

Germany:12,905 copies

Outside Germany:8,594 1

1) Sources: IVW 1st Quarter - 2nd Quarter 2018 /

VU Meynen distribution recording 3/2018 – 6/2018

6.2018Rettet die Multihallevon Frei Otto!Save Frei Otto’sMultihalle!

Architects BerlinKolonnaden an der SpreeColonnades on the River Spree

Zeitschrift für Architektur + Baudetail Review of Architecture + Construction DetailsBauen mit Beton Concrete Construction

The German trade press nominated DETAIL's refresh from

issue 1-2/18 onwards for the category

"Best trade journal 2018 with a sales turnover of over 2.5 million"

5

Besides architects, the journal is aimed at interior designers, building/office

furnishers, and designers. It discusses all aspects of interior design and building

extension, combining detailed technical information and inspiration.

The content spectrum encompasses international reports and documentation,

background information, research developments, product information and specialist

knowledge. All contents will be published bilingually in German and English.

With 2 special issues each year, included with the DETAIL June and December editions,

DETAIL inside in addition to the regular 15,923 DETAIL subscribers also reaches

4,000 interior designers.

Journal Profile DETAIL inside

Zeitschrift für Innenraumgestaltung und ArchitekturReview of Interior Design and Architecture

inside

Fokus Ausstellen und InszenierenDenkräume von Holzer Kobler Architekturen

Interview mit Gonzalez Haase

4 features ∂inside 01/17

A Shigeru Ban in seinem Büro in ParisB, E Miyake Design Studio Gallery (1994) Shibuya, Tokio C, D Sitzmöbel für die Carta Collection (2016)F Tamedia New Office Building (2013) Werdstraße 21, 8004 Zürich G Vin Sante Restaurant, N House (2016) 4 Chome-39-6 Daizawa, Setagaya, Tokio 155-0032A B

A Portrait Ron GiladB —D Ausstellung »Fragments of Life«

4 —9. April 2017, Via Canova 34, MailandE Fruit Bowl No. 5.5 (2002—2017)

Design: Ron Gilad

Ron Gilad ist der Poet unter den Ge-staltern. Seine Entwürfe sezieren Räu-me und Objekte, sie überdenken den Alltag und spielen mit den Mitteln der Ironie und Abstraktion. Zum Arbeiten brauche er viel Sonne und viele Zigaretten, meint der Designer im Gespräch in Mailand. Auf dem Balkon der 1920er-Jahre Villa in der Via Canova 34 hat er eine überdimen-sionale Zigarette installiert, deren Rauch in der warmen Frühlingsluft verpufft. Seit Kurzem ist der gebürtige Israeli Art Director des italienischen Traditionsunternehmens Danese. Die Gartensäle des Firmensitzes im Zentrum von Mailand verwandelte er in lichtdurchflutete Ausstellungsräu-me, die seinen Umgang mit dem Erbe des italienischen Designs erklären.

DETAILinside: Danese ist eine Le-gende aus dem goldenen Zeitalter des italienischen Designs. 1957 von Bruno Danese und Jacqueline Vodoz gegründet, haben berühmte Gestalter wie Enzo Mari und Bruno Munari mit dem Unternehmen zusammengear-beitet. Wie haben Sie dieses Erbe kennengelernt? Ron Gilad: Als ich in Jerusalem stu-dierte, waren Enzo Mari und Bruno Munari die Meister des Designs. Heute sind ihr Erbe und weitere wert-volle Schätze der lokalen Designkultur ein Teil von Danese. Doch mit den Jahren ist dieses Erbe leicht verstaubt. Bruno Danese übergab das Unter-nehmen einem französischen Firmen-konglomerat, dann war Alias für eine kurze Zeit Eigentümer, bevor Carlotta de Bevilacqua, Vizepräsidentin von Artemide, die Firma gekauft hat.

Die letzten Jahre war Danese ein Forschungs-Lab für Licht. Die unter-schiedlichen Eigentümer haben den eigentlichen Schatz des Unterneh-mens nie wirklich erfasst.

Was ist Ihr Ansatz im Umgang mit diesem Erbe? Ich wollte mich ausschließlich auf den Wert der Entwürfe selbst konzentrie-ren. Deshalb haben wir die Lichtfor-schung zu Artemide transferiert und dann in einem ersten Schritt alle zwei-felhaften Experimente aus dem Pro-duktportfolio entfernt, die nicht wirk-lich zur ursprünglichen DNA des Un-ternehmens passen. Danese ist keine große Firma und kann nicht mit 25 Designern zusammenarbeiten. Ihr Ur-sprung war die fundamentale Bezie-hung zwischen dem Entrepreneur, ein oder zwei Gestaltern und der Indust-rie oder den Handwerkern. Das ist die Richtung, in die ich das Unternehmen wieder lenken möchte. Der zweite Schritt war, neue Ideen einzubringen. Und da ich niemandem außer mir selbst vertraue, entwarf ich selbst zehn kleine Objekte. Sie sind der An-fang für einen neuen Weg, den wir einschlagen wollen.

Bedeutet das, dass Sie neue Objekte entworfen haben? Keiner der Entwürfe ist neu. Ich habe in meiner eigenen Vergangenheit nachgesehen, mein Archiv geöffnet und viele Kisten mit Prototypen und Skizzenbüchern durchstöbert. Dabei bin ich auf Ideen gestoßen, die heute noch relevant sind, auch wenn sie nie-mals umgesetzt wurden. Alle Objekte haben eine sehr grundlegende Funk-

tion, etwa eine Fruchtschale, ein Spie-gel oder ein Tablett. Wir brauchen diese Dinge nicht wirklich, aber wir können sie begehren, weil sie mehr als nur Funktion sind — sie sind der Anfang einer kleinen Geschichte. In meiner Arbeit suche ich nie nach den klaren Grenzen zwischen dem Funkti-onalen und dem Abstrakten. Wer über eine Idee nachdenkt, der muss am Anfang nicht notwendigerweise eine Funktion im Blick haben, es kann auch eine Struktur oder ein Raum sein.

Viele Menschen sehen die Abstrak-tion als Gegenteil der Emotion. Wie aber können Emotionen angespro-chen werden, wenn gleich zeitig radi-kal reduziert wird?Kreative Menschen übersetzen ihre Ideen in Materialien und Formen, in denen sie Gestalt annehmen. Ein Freund, der mich neulich in meinem Studio in Tel Aviv besuchte, erklärte mir, dass es in meinen Arbeiten ei-gentlich keine positive Form, sondern nur Negativformen gebe. Ich versu-che, mit dem Nichts umzugehen und etwas aus ihm zu schaffen. Natürlich mache ich dabei viele Fehler, aber ich gebe mir Mühe, mutig zu sein und mich auf das Unbekannte einzulassen. Meine Erfahrung ist, dass es Momente gibt, die einen atemlos machen, gera-de weil es das Minimum ist. Natürlich kann ich diese Reaktion nicht kontrol-lieren und Emotionen nur bedingt be-einflussen. Es geht mir in erster Linie darum, meine eigene Neugierde zu befriedigen. Und da ich nie zufrieden bin, wird die Neugierde zur treiben-den Kraft.

Ron Gilad Mehr als Funktion Ron Gilad More than just Function

magazin 5∂inside 01/17

FC D

E

Via Canova ist heute das Zuhause von Danese — für die Ausstellung »Frag-ments of Life« haben Sie mit den Räu-men der Villa gearbeitet.Ehrlich gesagt ist das eine sehr emoti-onale Angelegenheit für mich. Denn es passiert nicht alle Tage, dass einem ein Unternehmen so viele Freiheiten lässt, wie ich sie hatte. Niemand hat mich kontrolliert, jeder Traum wurde am nächsten Morgen, als ich ihn den Ingenieuren erzählte, umgesetzt. Als ich darüber nachdachte, eine riesige Zigarette auf dem Balkon der Villa zu positionieren, meinten sie nur, sie könnten das realisieren und fügten sogar noch hinzu: »Mit Rauch natür-lich«. Ich habe mir Räume angeeignet, die Angestellten des Unternehmens mussten ihre Büros verlegen. Ich woll-te eine intensive Erfahrung schaffen und diese Art der Freiheit dokumen-tieren. Die Ausstellungsinstallation ist ein Anfang. Sie ist kein Statement, sondern nur eine Kurskorrektur und der Beginn für einen neuen Weg. Ich hoffe, dass dieser Weg parallel zur Vergangenheit verlaufen wird und in eine Richtung führt, die sich mehr auf das heutige Leben einlässt.

Viele Ihrer Objekte — wie die Zigarette auf dem Balkon — haben einen spezi-ellen Humor.Ein großer Teil meiner Studien gilt dem Absurden. Für mich ist das Ab-surde ein Luxus, aber nicht diese Art Luxus, die viel Geld kostet. Jeden Tag die Nachrichten zu lesen und mit der Wirklichkeit umzugehen ist kompli-ziert. Deshalb ist der Umgang mit dem Absurden auch die Möglichkeit, der Wirklichkeit zu entkommen und

Macht der Versuch, das Absurde in den Alltag zu überführen, auch den Unterschied zwischen Kunst und De-sign oder Architektur aus?Ich glaube, die einfache Grenzlinie zwischen den Disziplinen ist die physi-sche Funktion. Es gibt Stühle, die von Bildhauern entworfen sind und Skulp-turen, die von Designern oder Archi-tekten geschaffen wurden — die ge-naue Definition ist also ungenau. Dies bedeutet aber nicht, dass die Freiheit, die ich für mich beanspruche, mir erlaubt zu glauben, dass ich in allen Feldern brillant wäre. Es ist auch eine Frage des Selbstbewusstseins, zu akzeptieren, dass die Imperfektion sowohl im Prozess als auch in seinen Resultaten immer gegenwärtig ist.

Das Interview mit Ron Gilad führte Sandra Hofmeister in Mailand.

hinter das Alltagsleben zu blicken. Die Zigarette auf dem Balkon der Villa zum Beispiel scheint absurd, aber da-hinter steckt auch eine gewisse Logik. Es war wichtig für mich, die Vergan-genheit nicht auszulöschen, sondern sie zu respektieren. Ich wollte sie aber nicht auf einer Bühne exponieren und feiern, auch wenn Danese dieses Jahr 60sten Geburtstag hat. Der erste Schritt, diesen Respekt zu zeigen, war die Ausstellungsgestaltung. Ich habe den berühmten Cubo-Aschenbecher von Bruno Munari vergrößert und ihn zum Ausstellungspodest für die Ob-jekte gemacht. Die Vergangenheit zu nutzen, um auf ihr die Zukunft aufzu-bauen, ist in gewisser Weise auch ei-ne symbolische Geste. Als wir all die-se riesigen Aschenbecher im Raum verteilten, kam mir der Gedanke, dass wir auch eine Zigarette brauchen, die diesem Maßstab entspricht.

Journal

14 focus on bars, restaurants, cafes ∂inside 01/17

Natürlich inszeniert: Kulinarische Raumkonzepte Naturally Staged: Gastronomic Design Concepts

Anneke Bokern

Die Autorin, geboren 1971 in Frankfurt/Main, hat in Berlin Kunstgeschichte studiert und lebt seit 2000 als freie Archi-tektur- und Designjournalis-tin in Amsterdam. Ihre Artikel erscheinen u.a. in Bauwelt, Baumeister, Häuser, Topos und design report.

The author was born in Frankfurt am Main in 1971, studied art history in Berlin and has lived in Amsterdam since 2000 where she works as a freelance architecture and design journalist. Her work has appeared in, among others, Bauwelt, Baumeister, Häuser, Topos and design report.

Restaurants sind aus dem modernen Leben nicht weg zu denken. Wer will schon immer nur zu Hause essen? Dabei spielt der sprich-wörtliche Tapetenwechsel eine mindestens ebenso große Rolle wie die kulinarische Ab-wechslung: Eine Gästebefragung des Online-Reservierungsservice Bookatable ergab kürz-lich, dass für 80 % der Deutschen das Design des Restaurants eine entscheidende Rolle spielt. Und das, obwohl auch sogenannte »Restaurants ohne Stühle« — also Takeaway- und Lieferservices — einen immer größeren Marktanteil haben.Historisch gesehen war das Essen außer Haus nicht immer gang und gäbe. Zwar geht, wie so vieles, auch das Restaurant auf eine Idee der alten Römer zurück — allein in Pompeji gab es um die 150 Garküchen (A, B) —, aber die Gast-ronomie starb zunächst gemeinsam mit Kons-tantin und Konsorten wieder aus. In der frühen Neuzeit waren Kochen und Essen reine Privat-angelegenheit. Nur im Notfall, wie etwa auf Reisen, nahm man Speisen zu sich, die nicht in der häuslichen Küche zubereitet worden waren. Kein Wunder, waren die Mahlzeiten in Herbergen doch meist von einfacher, wenn nicht gar bedenklicher Qualität. Erst im nach-revolutionären Frankreich entstand das Res-taurant als Ort, den man aus freien Stücken, um der Abwechslung willen aufsucht, und wurde vermutlich nach einer »restaurativen«, also stärkenden Fleischbrühe benannt, die dort serviert wurde.

Vintage für die wohlhabende, mobile EliteDie Tatsache, dass das Gericht und nicht etwa der Ort namensgebend war, spricht Bände: Das Restaurant als Gesamtkunstwerk und »ex-perience« ist eine relativ neue, aber — wie die Umfrage von Bookatable beweist — durchaus erfolgreiche Erfindung. In letzter Zeit müssen Architektur, Design und Essen zunehmend eine Einheit bilden. Kein Restaurant ohne Konzept, scheint das Motto zu sein. Das der-zeit erfolgreichste und allgegenwärtigste aller Konzepte hat Kyle Chaka einmal in der briti-schen Zeitung The Guardian treffend als AirSpace definiert: »Wohin man auch geht, sehen scheinbar angesagte, einzigartige Orte — egal, ob Bars oder Restaurants, Shops oder

Shared Offices — genau gleich aus. (...) Typisch ist ein leicht erkennbarer Symbolmix — dazu gehören etwa Vintage-Holz, Edison-Birnen und industrielle Leuchten —, der angenehm vertraute Umgebungen für eine wohlhaben-de, mobile Elite bildet, die das Gefühl haben möchte, auf Reisen etwas ›Authentisches‹ zu erleben, in Wirklichkeit aber nur immer mehr vom Gleichen will: mehr rustikale Interieurs und serifenlose Logos und klischeehafte Farb-akzente auf Teppichen und Wänden.« Und mehr Quinoa-Salat mit Avocado, Flat Whites und I.P.A.-Biere, möchte man hinzufügen.

Der Ort als sinnstiftendes ElementIm AirSpace mag sie nur vorgetäuscht sein, aber Authentizität ist doch ein wichtiges Alleinstellungsmerkmal in der globalisierten Gastronomiewelt, und deshalb setzen immer mehr Restaurants auf die Geschichte des Orts als sinnstiftendes Element. So eröffnete Ende 2016 auf einem Gefängnisgelände in Turin das Restaurant Liberamensa, in dem Häftlinge als Köche und Bedienung arbeiten (C, D, E). Damit das authentische Gefängnisgefühl er-halten bleibt, wurden die vergitterten Fenster nur teils farbig verglast, vorhandene Materia-lien wie Steinfliesen und Holzvertäfelungen sparsam durch neue Vorhänge und Keramik-oberflächen ergänzt und ein verspieltes Leuchtensystem installiert. Auf diese Weise bekommt der Ort gleich eine doppelte Identi-tät, die im relativ kargen, aber nicht unange-nehmen Interieur widergespiegelt wird und beim Gast für eine wohlige Gänsehaut sorgt.

A

B

fokus bars, restaurants, cafés 15∂inside 01/17

Restaurants are an inextricable part of modern life. After all, is there anyone who only ever wants to eat at home? The proverbial need for a change of scenery plays at least as large a role in this regard as culinary variety. A guest survey by online reservation service Bookata-ble recently found that for 80 % of Germans the design of a restaurant plays a crucial role. And this even though so-called “restaurants without chairs“ — i.e. takeaway and delivery services — are garnering an ever larger share of the market. Historically speaking eating out hasn’t always been commonplace. Like so many things the restaurant also stems from an idea of the ancient Romans — in Pompeji alone there were about 150 food stalls (A, B) — though gastronomy died out at the same time as Constantine and his consorts did. In early modern times cooking and eating were purely private affairs. It was only in an emergency, such as when people were travelling, that meals not prepared in the domestic kitchen were consumed. It’s no wonder then that the food on offer in hostels were usually of sim-pler, or even questionable, quality. It was only in post-revolutionary France that the restau-rant emerged as a place to seek out of one’s own free will, for the sake of a change, and was presumably named after a “restorative“, that is to say, fortifying meat broth served therein.The fact that the name was derived from the dish, and not the place, speaks volumes; the restaurant as a total artwork and “experience“ is a relatively new, but — according to the Bookatable survey — successful invention. More recently, architecture, design and food are increasingly one and the same thing. No restaurant without an overarching concept, seems to be the motto. Kyle Chayka once defined the currently most successful and ubiquitous concept in British newspaper The Guardian as AirSpace: “Everywhere you go, seemingly hip, unique spaces — be they bars or restaurants, shops or shared offices — look exactly the same. (...) Each one offers an easily recognisable mix of symbols — such as re-claimed wood, Edison light bulbs and industri-al lights — that create familiar, comforting

A, B antikes Thermopolium, Pompeji C, D, E Liberamensa (2016) Via Maria Adelaide Aglietta 35, 10151 Turin (IT)www.liberamensa.orgArchitekten: Marcante Testa www.marcante-testa.it Grundriss, Maßstab 1:200Floor plan, scale 1:200

C

D

E

Focus topic Products

26 projects ∂inside 01/17

Ausflugsrestaurant in InnsbruckExcursion Restaurant in Innsbruck

In Panoramalage hoch über Innsbruck hat sich ein außergewöhnliches Restaurant zu einem beliebten Ausflugsziel entwickelt. Mit an-spruchsvoller Gestaltung und qualitätvoller Küche zieht die Umbrüggler Alm Wanderer ebenso an wie Architekturfans und Genießer. Weit entfernt von gängigen Klischees uriger Tiroler Berghütten, verbinden sich hier eine klare Architektur mit behaglicher Atmosphäre und dynamische Innenräume mit grandiosem Fernblick über das Inntal. Nach dem steilen Anstieg taucht die Um-brüggler Alm fast wie im Märchen auf einer Lichtung der bewaldeten Hänge des Nordket-ten-Massivs auf. Was auf den ersten Blick wie ein archetypisches Haus wirkt — mit großem Dach, mächtigem Kamin und Lärchenschin-delbekleidung — entwickelt sich zu einem skulpturalen Baukörper, der sich zu einer ein-ladenden Geste aufspannt. Die Vorarlberger Architekten Elmar Ludescher und Philip Lutz haben das Gebäude, das die vorherige, 1979 abgerissene Almgaststätte ersetzt, aus der Topografie entwickelt und diese abstrahiert zu einem langgestreckten, mehrfach geknickten Volumen mit facettierten Dachflächen und klarer Zonierung. Die Gasträume sind nach Süden orientiert, die Nebenräume auf der Nordseite und im Untergeschoss angeordnet, das großteils im Hang eingelassen ist.Eine weite Terrasse empfängt den Besucher, hinter ihr bietet die Sitzbank, die sich entlang des Gebäudes erstreckt, geschützte Plätze an der Hauswand mit Blick über das Inntal. Auch vom Innenraum lässt sich das Panorama mittels eines durchlaufenden Fensterbands in den talseitigen Fassaden uneingeschränkt ge-nießen. Die rahmenlose Festverglasung ist nur von schmalen schwarzen Stahlstützen unter-

Architekt / Architect:Ludescher + Lutz, Bregenz Elmar Ludescher www.elmar-ludescher.at Philip Lutz, www.philiplutz.atMitarbeiter / Team:Philipp Giselbrecht Bauherr / Client:Stadt Innsbruck, IISG Innsbrucker Immobilien Ser-vice Gesellschaft, InnsbruckStandort / Location:Umbrüggleralmweg 36, 6020 Innsbruck (AT) Tel: +43 664 3244543

Tragwerksplanung / Structural engineering: ZSZ Ingenieure ZT GmbH, InnsbruckHLS-Planung / HVP Planning: SHP Stiefmüller Hohenauer & Partner GmbH, Kundlwww.shp.atBauphysik / Building physics: Spektrum — Zentrum für Umwelttechnik und -manage-ment GmbH, Innsbruck www.spektrum.co.atElektroplanung / Electrical planning:ING-B Ingenieurbüro GmbH, Innsbruck, www.ing-b.at

Baumeister / Master builder: Swietelsky Bau GmbH, Innsbruck, www.swietelsky.deHolzbau / Timber construction:Huter & Söhne, Innsbruckwww.huter.soehne.atElektroinstallationen / Electrical installations:Fiegl & Spielberger, Innsbruck, www.fiegl.co.at HLS / HVP:Markus Stolz GmbH. & Co KG, Innsbruck, www.stolz.atSchlosser / Metal work: Raffl Stahlbau, Steinach am Brenner, www.raffl.atSpengler / Sheet metal forming:Waldhart, 6410 Telfswww.waldhart.co.atInnenausbau und Möbel / Interior fittings and furniture:Innenausbau Sponring Tisch-lerei GmbH, Hall in Tirolwww.sponring.at

projekte 27∂inside 01/17

Projects

72 products ∂inside 01/18

Dänische LinienführungDie in Kopenhagen ansässige Marke Frama hat gemeinsam mit den däni-schen Designern Included Middle ei-ne architektonische Leuchte namens Ventus entworfen. Dabei wird ein bronzefarbenes Kabel durch ein ge-knicktes Messingrohr in zwei Formva-rianten geführt, das in einem opalwei-ßen, länglichen Glasdiffusor mündet.

Danish linesThe Copenhagen-based design stu-dio Frama has created, along with Danish designers Included Middle, an architectural luminaire named Ventus. A bronze-coloured cable is fed through a bent brass tube in two dif-ferent shapes and leads to an opal-white, elongated glass diffuser.

Organisch geformte LED-BirneBei den bis zu 40 x 20 cm großen, mundgeblasenen Gläsern mit schein-bar lose hängendem LED-Filament im Inneren handelt es sich jeweils um Unikate. Das noch junge britische Un-ternehmen Tala bringt damit die drit-te Entwicklungs- und Größenstufe der Leuchtenserie Voronoi heraus, die ge-rade im Cluster besonders wirkt.

Organically-shaped LED bulbEach of the approx. 40 x 20cm-large hand-blown bulbs with seemingly loose-hanging LED filaments inside, is unique. Tala, a young British compa-ny, is thus launching the third devel-opment and size stage of the Voronoi lighting series, which is particularly ef-fective when clustered together.

Glasumhüllter MetallkorbBei der neuen Serie Lita von Luceplan ließ Designer David Dolcini eine ab-geflachte Kugelgitterform mit Opal-glas umfließen. Im Fall der Steh- und Tischleuchten sind die LED-Hüllen auf einem Fuß aus massivem Eschenholz oder lackiertem Aluminium postiert – Materialien, die sich dezent auch in den Pendelvarianten wiederfinden.

Glass-enveloped metal basketIn Luceplan’s new Lita series, designer David Dolcini has surrounded a flat-tened spherical grid shape with opal glass. In the case of the floor and ta-ble lamps, the LED covers are posi-tioned on a solid ash-wood or lac-quered-aluminium base – materials that are also discreetly incorporated into the pendant versions.Kunstvolle Schwebeleuchte

Einer Installation gleicht die Mischung aus Pendel- und Stehleuchte North, die Arik Levy für den spanischen Her-steller Vibia entworfen hat. Die filigra-ne Konstruktion besteht aus einer frei im Raum schwebenden Stange aus Carbonfaser, durch die ein dünnes Stromkabel geführt wird. Zwei Fix-punkte verankert das raumprägende Objekt: eine dezente Aufhängevor-richtung an der Decke sowie ein Ge-gengewicht am Boden, das auch for-mal ein Pendant zum konischen Alu-miniumschirm darstellt. Durch den frei im Raum positionierbaren Fuß, der das Kabel zu einer Steckdose auf Bodenhöhe ableitet, ist North im Rah-men des gesteckten Perimeters eben-falls frei ausrichtbar. Vier matte Far-ben stehen zur Auswahl.

Artistic hanging lampNorth, designed by Arik Levy for the Spanish manufacturer Vibia, is a mix-ture of a pendant and floor lamp and resembles an installation. The filigree construction consists of a carbon-fibre rod that floats freely in the room and through which a thin power cable is fed. Two fixed points anchor the space-shaping object: a discreet sus-pension device on the ceiling and a counterweight on the floor, which also in terms of shape is a counterpart to the conical aluminium shade. Thanks to the base, which can be positioned anywhere in the room and which is connected via the cable to a socket at floor-level, North is also freely aligna-ble within the cable range. Four matt colours are available.

vibia.com

talaled.comframacph.com

luceplan.com

produkte 73∂inside 01/18

Hand- und AugenschmeichlerDie Wandhaken Palmo Hooks von Mattiazzi sind aus Massivholz gefertigt und haben eine weiche, abgerundete Form. Die in Zusammenarbeit mit Sam Hecht und Kim Colin entstande-ne Serie gibt es in verschiedenen, na-türlich wirkenden Farbausführungen, darunter Grün, Rot, Braun oder Esche natur. Dabei sollen die Einrichtungs-accessoires bestehende Möbelkollek-tionen des norditalienischen Herstel-lers passend ergänzen.

Pleasing to the hand and eyeMattiazzi’s Palmo Hooks are made of solid wood and have a soft, rounded shape. The series, which was created in collaboration with Sam Hecht and Kim Colin, is available in a variety of natural-looking colours, including green, red, brown and natural ash. The furnishing accessories are intend-ed to complement the existing furni-ture collections of the northern Italian manufacturer.

mattiazzi.eu

artek.fi

Badkollektion für Kinder Villeroy & Boch hat mit O.novo Kids eine Badkollektion für Kinderkrippen, Kindergärten und Grundschulen ent-wickelt. Der neue Reihenwaschtisch mit Ablaufhaube bietet auf einer Län-ge von 130 cm drei Bereiche in drei Höhen und drei Tiefen. Die Armatu-ren sind als Sensorarmatur und als Standarmatur mit farbigem Hebel er-hältlich. Zur Kollektion gehört auch ein 260 mm hohes Kleinkind-Stand-WC mit einem ergonomisch geform-ten Schaumstoffsitzring in Rot oder Blau. Das Kinder-Wand-WC ist 350 mm hoch und als erstes Kinder-WC

auf dem Markt mit spülrandloser DirectFlush-Technologie ausgestattet. Der Waschtisch ist wahlweise in Weiß oder als Bicolor-Ausführung in Blau oder Gelb erhältlich. Dazu passend gibt es Ablaufhauben in Blau und Gelb. Armaturhebel und Betätigungs-platten werden in Rot, Blau und Gelb angeboten. Die WC-Sitze gibt es in Weiß oder mit verschiedenen Farben.

Bathroom Collection for Children Villeroy & Boch is presenting O.novo Kids, a new bathroom collection de-signed especially for sanitary areas in crèches, nursery schools and primary

schools. The new multiple washbasin installation with trap covers is the first ceramic product on the market to fea-ture three areas with three different heights and depths over a continuous length of 130 cm. The collection also includes child-friendly toilets: a 260 mm high floor-standing children’s toi-let with an ergonomically shaped soft foam seat ring, and a 350 mm high children’s wall-mounted toilet. It is the first children’s toilet on the market to feature the rimless DirectFlush tech-nology. The colours are featured in different versions: the washbasin is available in either white or a dual-col-our version in blue or yellow. Coordi-nating trap covers in blue and yellow complete the look. The tap levers and flush plates are available in red, blue and yellow.

pro.villeroy-boch.com/onovokids

Advertorial

Optische RaumerweiterungDie zwei Spiegelflächen des wand-montierten oder freistehenden Spie-gels 124° von Daniel Rybakken für Ar-tek stehen im besagten 124°-Winkel zueinander. Dadurch ergibt sich eine Doppel-Spiegelung des umgebenden Raumes, was diesen optisch erweitert. Das Objekt aus poliertem Stahlblech gibt es in drei Varianten, darunter mit einem integrierten Holzregal als funk-tionale Erweiterung.

Optical spatial expansionThe two mirror surfaces of Daniel Rybakken’s 124° wall-mounted or free-standing mirror for Artek stand at an angle of 124° to each other. This results in a double reflection of the surrounding space, which visually enhances it. The polished sheet-steel object is available in three versions, including with an integrated wooden shelf as a functional extension.

6

Topics / Timetable 2019

Issue Main Topic Product information Trade fairs

3/2019 PD 01.03.19 ED 04.01.19 BD 11.01.19 CD 18.01.19 Ddebi 08.02.19

Concept:Building for Researchand Teaching

ISH Special: bathrooms, sanitary products, tiles, fi ttings, heating, air-conditioning a. ventilation tech.

System construction: modular constr., unitised constr. method, prefabricated constr. elements, composite building materials

05.03. – 07.03.19 Ecobuild, London

11.03. – 15.03.19 ISH, Frankfurt

12.03. – 15.03.19 Batimat Russia, Moscow

11.03. – 12.03.19 Dresdner

Brückenbausymposium

12.03. – 15.03.19 mipim, Cannes

15.03. – 17.03.19 blickfang, Stuttgart

20.03. – 23.03.19 Farbe, Ausbau und

Fassade, Cologne

21.03. – 24.03.19 New Energy, Husum

4/2019 PD 01.04.19 ED 04.02.19 BD 11.02.19 CD 18.02.19 Ddebi 11.03.19

Colour and Texture Facades: facade systems, cladding materials, paints, plasters, coatings

Building services engineering: switches, sockets, control and regulation technology, com-munication systems, security technology

01.04. – 05.04.19 Energy, Hanover

02.04. – 04.04.19 Altenpfl ege, Nuremberg

02.04. – 05.04.19 MosBuild, Moscow

03.04. – 07.04.19 Construma, Budapest

08.04. – 14.04.19 bauma, Munich

09.04. – 14.04.19 Salone del Mobile +

Euroluce, Milan

26.04. – 28.04.19 blickfang, Basel

5/2019 PD 02.05.19 ED 07.03.19 BD 14.03.19 CD 21.03.19 Ddebi 11.04.19

Access

Special section – GREEN

Roofs: sloping roof, fl at-roof systems, green roofs, roof coverings and waterproofi ng, roof windows, skylights

Access: doors, fi re doors, gates, entrances, stairs, lifts, parking systems

14.05. – 17.05.19 Techtextil, Frankfurt

15.05. – 17.05.19 Intersolar, Munich

15.05. – 19.05.19 Arch Moscow, Moscow

21.05. – 24.05.19 interzum, Cologne

inside PD 03.06.191/2019 ED 08.04.19 BD 15.04.19 CD 23.04.19 Ddebi 13.05.19

Retail Furniture and display systems, fl oor coverings, ceiling and lighting systems, kitchens

1-2/2019 PD 28.12.18 ED 09.11.18 BD 16.11.18 CD 23.11.18 Ddebi 07.12.18

Material Aesthetics

BAU-Special

Interior conversion work: acoustics, walls, paints, wall coverings, ceilings, fl oors

08.01. – 11.01.19 Heimtextil, Frankfurt

09.01. – 11.01.19 eltec, Nuremberg

11.01. – 14.01.19 DOMOTEX, Hanover

14.01. – 19.01.19 BAU, Munich

14.01. – 20.01.19 imm cologne,

Cologne

28.01. – 01.02.19 Cevisama, Valencia

01.02. – 03.02.19 blickfang, Hamburg

08.02. – 12.02.19 Ambiente, Frankfurt

19.02. – 21.02.19 Betontage, Ulm

20.02. – 21.02.19 FeuerTRUTZ,

Nuremberg

PD = Publication date, ED = Editorial deadline, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards

1) © B2B Decision-maker analysis 2016/17, Verein deutsche Fachpresse (German Association of Business Media)

6/2019 PD 03.06.19 ED 08.04.19 BD 15.04.19 CD 23.04.19 Ddebi 13.05.19

Building with Stone Solid building materials: masonry, concrete, natural stone

Interior: walls, partition walls, acoustic elements, ceilings, fl oors, tiles

Digital planning and construction processes, BIM

25.06. – 26.06.19 Servparc, Frankfurt

26.06. – 27.06.19 CEB® CLEAN ENERGY

BUILDING, Karlsruhe

29.06. – 02.07.19 Tendence, Frankfurt

96% of decision-makers

use SPECIALIST MEDIA1

To mark the 100th anniversary of Bauhaus, each issue of DETAIL will focus on this topic

EY

E-TRACK I NG

-TE

ST

free-of-charge

7

Topics / Timetable 2019

Issue Main Topic Product information Trade fairs

9/2019 PD 02.09.19 ED 08.07.19 BD 15.07.19 CD 22.07.19 Ddebi 12.08.19

Concept:Living in Rural Areas

Lighting: decorative and technical interior and exterior lighting, light bulbs, light technology

Outdoor systems: street furniture, external surface coverings, road signage, parking systems

10.09. – 12.09.19 Composites Europe,

Stuttgart

11.09. – 15.09.19 Nordbau, Neumünster

17.09. – 19.09.19 INTERGEO, Stuttgart

18.09. – 20.09.19 efa, Leipzig

21.09. – 22.09.19 Internationale

Passivhaustagung,

Gaobeidian (China)

24.09. – 28.09.19 CERSAIE, Bologna

10/2019 PD 01.10.19 ED 06.08.19 BD 13.08.19 CD 20.08.19 Ddebi 10.09.19

Hybrid Constructions Building envelope: roof and facade

System and lightweight construction: modular construction, elemental construction, textile construction

07.10. – 09.10.19 Expo Real, Munich

15.10. – 18.10.19 Interlift, Augsburg

25.10. – 27.10.19 Designers' Open,

Leipzig

inside PD 02.12.192/2019 ED 07.10.19 BD 14.10.19 CD 21.10.19 Ddebi 11.11.19

Hotel Bathrooms and wellness, lighting and luminaires, textiles, wallpapers, accessories, furniture and room dividers

11/2019 PD 04.11.19 ED 09.09.19 BD 16.09.19 CD 23.09.19 Ddebi 14.10.19

Building Materials from Nature

Special section – GREEN

Construction and extension: wood and other natural building materials

Digital planning and construction processes, BIM

04.11. – 08.11.19 Batimat, Paris

06.11. – 07.11.19 architect@work, Munich

25.11. – 28.11.19 The BIG 5 SHOW,

Dubai

12/2019 PD 02.12.19 ED 07.10.19 BD 14.10.19 CD 21.10.19 Ddebi 11.11.19

Conversion, Extension,Renovation

Renovation: heating, air-conditioning, ventilation technology, thermal insulation, fi re protection

Access: doors, gates, entrances, stairs, lifts, door communication

04.12. – 05.12.19 architect@work,

Dusseldorf

7-8/2019 PD 15.07.19 ED 20.05.19 BD 27.05.19 CD 03.06.19 Ddebi 24.06.19

Architectureand Water

Constructional physics: humidity insulation, waterproofi ng, drainage, heat insulation, insulation

Bathrooms: sanitary products, fi ttings, swimming pool, sauna, spa

PD = Publication date, ED = Editorial deadline, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards

1) © B2B Decision-maker analysis 2016/17, Verein deutsche Fachpresse (German Association of Business Media)

1-2/2020 PD 18.12.19 ED 22.10.19 BD 29.10.19 CD 05.11.19 Ddebi 27.11.19

Windows and Facades Facade: windows, facade systems, solar protection, glass, fastening systems

Interior: acoustics, walls and colours, fl oors and ceilings

07.01. – 10.01.20 Heimtextil, Frankfurt

14.01. – 18.01.20 Swissbau, Basel

04.02. – 06.02.20 ZOW, Bad Salzufl en

18.02. – 21.02.20 bautec, Berlin

81% of decision-makers took action

in the last 12 months on the basis of

IDEAS GATHERED FROM

SPECIALIST MEDIA1

To mark the 100th anniversary of Bauhaus, each issue of DETAIL will focus on this topic

C

OPY-T EST

free-of-charge

8

Advertising Formats

1/3 page and smaller: We cannot accept placement

requests, such as placement of the ad by itself, on the

right-hand page, or right after text, etc.

Multi-part, high format and sectional ads should generally be delivered with two cutting trims of 3 mm each on the right-hand and left-hand side of the document.

Double page ads: submit as single pages and add 3 mm trim each for cutting and milling edges.

Trim / Bleed Ads (Width x Height = W x H)

2/3 page

portrait

135 ≈ 297

2/3 page

landscape

210 ≈ 188

1/2 page

portrait

102 ≈ 297

1/2 page

landscape

210 ≈ 145

1/3 page

portrait

69 ≈ 297

1/3 page

landscape

210 ≈ 99

1/4 page

portrait

53 ≈ 297

1/4 page

landscape

210 x 76

Full page

210 ≈ 297

Format

W x H in mm

DPS

420 ≈ 297

1/4 page

6 columns

93 ≈ 133

1/4 page

8 columns

125 ≈ 98

1/6 page

4 column

63 ≈ 133

1/6 page

8 columns

125 ≈ 64

1/6 page

12 columns

189 ≈ 43

1/4 page

landscape

189 ≈ 64

Format

W x H in mm

Type Area

1/3 page

8 columns

125 ≈ 128

2/3 page

portrait

125 ≈ 271

2/3 page

landscape

189 ≈ 176

1/2 page

portrait

93 x 271

1/2 page

landscape

189 ≈ 133

1/3 page

portrait

63 ≈ 271

1/3 page

landscape

189 ≈ 87

1/4 page

portrait

45 x 271

Full page

189 ≈ 271

DPS

402 ≈ 271

Format

W x H in mm

9

Advertising Formats and Prices Rate card no. 51 / valid from January 1, 2019

Format Type Area Ads Trim / Bleed Ads Surcharge b/w 4c *

Width mm Height mm Width mm Height mm € € €

DPS – double page ads 402 271 420 297 1,440.– 14,400.– 19,795.–

Full page 189 271 210 297 690.– 6,900.– 10,095.–

2/3 page portraitlandscape

125189

271176

135210

297188

475.– 4,750.– 7,945.–

1/2 page portraitlandscape

93189

271133

102210

297145

359.– 3,590.– 6,785.–

1/3 page portraittwo columnslandscape

63125189

27112887

69

210

297

99

240.– 2,400.– 5,595.–

1/4 page portrait 1.5 columnstwo columnslandscape

45 93

125189

271 1339864

53

210

297

76

180. – 1,800.– 3,975.–

1/6 page portrait two columnslandscape

63 125189

133 6443

1,300.– 3,475.–

Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply. They can be found at: www.detail-online.com/advertising

Placement: Following acceptance of a commitment to place ads in specific locations (minimum format: 1/3 page): 20%, Island ads: 30%.

* Colour Surcharge: Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25

(Pantone Process Magenta), Yellow HKS 3 (Pantone Process Yellow);

four-coloured = Euroscale.

All HKS and Pantone colours, except basic Euroscale:

Surcharge: 1/1 – 1/3 page: ≤ 1/4 page: per Euroscale primary colour € 1,065.– € 725.– per special colour € 2,130.– € 1,445.–

Discounts (for purchases within one insertion year):

Quantity scale: Repetition scale:

for 3 ads and more 3% for 1 page 3%for 6 ads and more 5% for 3 pages 5%for 9 ads and more 10% for 6 pages 10%for 12 ads and more 12.5% for 9 pages 15%for 18 ads and more 15% for 12 pages 17.5%for 24 ads and more 20% for 18 pages 20%

10

Special Types of Advertising

Advertorial

Sometimes headlines and images are insufficient for communi-

cating relevant content and more complex connections to your

target group. Use our print advertorial to place your content in

the editorial environment of a DETAIL issue.

This format is perceived as high-quality, competent and, above

all, credible, and is able to positively steer image factors.

The basis texts and images are supplied by you, and the

DETAIL editorial team then revises them to ensure that they

address a specific target group. The content is marked as an

advertisement.

Advertorial 1/1, 4c: € 10,800.–Advertorial 1/2, 4c: € 7,150.–

All prices are subject to the applicable value-added tax rate. The

publisher's current terms and conditions apply, which can be found at

detail-online.com/advertising.

If you would like your content to be placed in an even more creative and attention-grabbing environment, ask us about our special formats and for an individual quote!

11

Special Types of Advertising

Supplement Inserts Insertion inside the print edition. Partial purchase options available.

Size: min. DIN C 6, max. 200 ≈ 290 mm (W ≈ H)

Thickness: max. 3 mm

Maximum weight: 210 g

Technical specifications: Inserts without a closed side, such as fan-fold flyers, have to be inserted manually.Cost on request.

Price: Weight up to 25g with mechanical processing: € 280.– per 1,000 copies including postal charges. Prices for higher weights or supplements that require manual insertion are available on request.

Supplement Outserts Supplement placed on the back cover and sealed in foil with the edition. Split-runs possible. All supplements that exceed the maximum insert size (200 ≈ 290 mm) and/or which are thicker than 3 mm and/or heavier than 210 g must be processed as outserts

Technical specifications: Outserts are generally processed manually. Exclusive placement cannot be guaranteed.

Price: Prices are calculated individually based on the supplement weight.

Bound inserts

Price: 2 pages € 9,450.– 2 pages with flap € 12,900.– 4 pages € 15,800.– 6 pages € 20,100.– 8 pages € 23,950.–

Technical specifications: The bound insert must have the same format as the magazine along the bound edge and along at least two other edges. Welted supplements must be closed along the bound edge. Supplements are included in running page numbering.

Paper heavier than 180g/m2 price available upon request. Supplements qualify for discounts (according to quantity discount scale): 1 sheet = 1 ad page.

12

Special Types of Advertising

Tip-on-cards Size: minimum 40 ≈ 60 mm, max. 170 ≈ 257 mm (W ≈ H)

(= 2 cm distance to the rib and all external edges)

Thickness: max. 3 mm

Maximum weight: max. 50 g

Technical specifications: Mechanical processing: Price: Postcards and supplements/booklets with the closed side to the rib.

Fan-fold flyers, foldable on the left and right, secured at the bottom (centre to left) with a glue dot, i.e. delivered closed. Glueing must generally be parallel to the rib.Postcards, DIN C 6: € 160.– per 1,000 including postal charges.Booklets up to maximum 170 ≈ 257 mm (W ≈ H), thickness 3 mm and weight 50 g: € 260.– per 1,000 including postal charges.

Technical specifications: Manual processing: Price: Supplements/booklets without a closed side to the rib; Fan-fold flyers that are not closed; post-its that are not glued on the rib side. Booklets/fan-fold flyers up to a maximum of 170 ≈ 257 mm, 3 mm thickness and 50 g weight: € 340.– per 1,000 including postal charges.

Tip-on-cards can generally only be published in combination with a carrier advertisement (1/1 page 4c or b/w).Advertisement price calculated using the current pricelist. Customer discount: supplements no/carrier advertisements yes.Agency commission: supplements yes/advertisements yes.

Delivery address and specifications: See page 13 “Technical Specifications”

To find out the current circulation figures call: +49 (0)89 38 16 20-824

13

Technical Specifications

DatesPublication dates: In the first week of the month

Editorial deadline: Eight weeks prior to publication

Booking deadline: Seven weeks prior to publication

Copy deadline: Six weeks prior to publication

Format DIN A4 (German industrial norm)

210 ≈ 297 mm Trim Size,

216 ≈ 303 mm Bleed Size, all edges

3 mm trim per cutting edge

Print space 189 mm wide, 271 mm high

Print method Offset printing / adhesive binding

Paper DETAIL, DETAIL inside:

Inside pages: Finesse 115 g/m2, Cover: Monostar 300 g/m2

Copy/ Artwork The preferred data format is PDF/X-4 (composite PDF).

All used fonts must be embedded. Also possible are

unseparated tiff and eps files. Open data (e.g. InDesign,

QuarkXPress, etc.) should be avoided. Colour mode

CMYK, 300 dpi, graphic data in bitmap mode, min.

1200 dpi. Trimming: min. 3 mm per bleed edge. Colour

templates are required for all advertisements: digital

proofs (with Ugra/FOGRA Medienkeil V 2.0), Detail profile:

ISOcoated v2. Double-sided advertisements: Delivery as

individual pages with a 3 mm bleed allowance. Important:

Trim size for portrait-page ads – 3 mm trim on all sides.

Delivery address DETAIL Business Information GmbHfor print data Advertising Teamand proofs Messerschmittstr. 4 80992 Munich, GERMANY

Email: disposition@detail.de

Postal address DETAIL Business Information GmbH Advertising Team P.O. Box 500 205 80972 Munich, GERMANY

Tel. +49 89 38 16 20-824

Delivery of special advertising types:Delivery deadline 3 weeks prior to the publication date

of the magazine

Monday to Friday 8 am to 5 pm,

free to our address

Shipping address on request

Shipping note

The shipping note should be attached to the

outside of the pallet or box.

It must contain following information:

– Customer (orderer)

– Edition title and issue number

– Delivery quantity:

· Total weight

· Number of pallets and/or boxes

· Size and nature of the product (flat, folded)

· Address and phone number of the deliverer

14

I

VII

V + VI

II

IIIa

IIIb

IV

Circulation and Distribution Analysis

Geographical circulation analysis Economic region Percentage of total circulation

% copies

Germany 60% 12,905

International 40% 8,594

Total circulation 100% 21,499

Nielsen Region I 13% 1,678

Schleswig-Holstein, City of Hamburg

City of Bremen, Lower Saxony

Nielsen Region II 17% 2,194

North Rhine-Westphalia

Nielsen Region III a 15% 1,936

Hessen, Rhineland-Palatinate,

Saarland

Nielsen Region III b 20% 2,581

Baden-Wuerttemberg

Nielsen Region IV 20% 2,581

Bavaria

Nielsen Region V 7% 903

City of Berlin

Nielsen Region VI, VII 8% 1,032

Thuringia, Saxony,

Mecklenburg-Western Pomerania,

Brandenburg, Saxony-Anhalt

Total circulation Germany 100% 12,905

Circulation monitoring

Circulation analysis Annual average circulation per edition

January 1, 2018 – June 30, 2018.

Print run 28,167

Total circulation 21,499 of which 8,594 copies were

sold internationally

Paid circulation 17,400 of which 7,742 copies were

sold internationally

– subscription copies 15,923 – other sales 561 – retail sales 916

Complimentary copies 4,100

Back issues, archived copiesand voucher copies 6,668 * *) Sales of individual back issues

from earlier reporting periods have

been reported by the IVW since

January 1, 1995.

Average sales of individual

issues for the period January 1, 2018

– June 30, 2019: 741 copies

15

Circulation and Distribution Analysis International

1) IVW 1st Quarter - 2nd Quarter 2018 / VU Meynen distribution recording 3/2018 – 6/2018

Distributed circulation outside Europe 1,483

North and South America 903

Australia, New Zealand 215

Asia 344

Rest of the world 21

Geographical distribution analysis

Economic area Percentage of the total circulation

Copies

Germany 12,905

Outside Germany 8,5941

___________________________________________________________

Total 21,499

Since 2018, DETAIL has been published completely bilingually

in German and English, enabling you to reach an extended circle

of recipients, benefi t from global distribution and present your

products and solutions to international architects and planners.

Distributed circulation in Europe 20,015

Germany 12,905

Austria 1,182

Switzerland 1,290

Scandinavia 623

Norway, Sweden, Denmark

United Kingdom 752

Great Britain, Scotland, Ireland

Benelux 1,069

Belgium, Luxembourg, The Netherlands

France 451

Italy 774

Rest of Europe 968

16

Crossmedia

Reach your target group across all media and link the DETAIL print and online media together. This will ensure successful and

sustainable communication across all target-group touch-points.

You can reach your target group across all media via:

1) Source: IVW 1st Quarter - 2nd Quarter 2018 2) IVW 7/2017 to 6/2018

3) average number of delivered e-mails sent per mailing, date 6/2018 4) Facebook, date 7/2018

Take advantage of the variety of cross-media campaigns. We'll be happy to advise you and tailor an individual package for you.

21,499 distributed copies per issue 1

DETAIL.de approx. 290,000 visits/month 2

DETAIL-online.com approx. 100,430 visits/month 2

29,050 recipients – German 3

27,420 recipients – English 3105,370 fans – German 4

235,560 fans – English 4

DETAIL FacebookDETAIL NewsletterDETAIL WebsiteDETAIL journal

6.2018Rettet die Multihallevon Frei Otto!Save Frei Otto’sMultihalle!

Architects BerlinKolonnaden an der SpreeColonnades on the River Spree

Zeitschrift für Architektur + Baudetail Review of Architecture + Construction DetailsBauen mit Beton Concrete Construction

17

2 IMPLEMENTATION

‡ Presentation of target group-specifi c benefi ts

‡ Attention-oriented communication on an

architectural level:

– Target group-specifi c approach/content

– Use of architectural photography (recommended)

‡ Linking directly to the product on the

company's website

1 AIM

‡ Successful placement of new products

and solutions

‡ Positioning as an innovative solution and

system provider

1 AIM

‡ Awareness enhancement and positive

image-formation

‡ Skills dissemination and confi dence building within

the target group

1 AIM

‡ Address-generation of high-quality leads for sales

and marketing

‡ Setup of a customer database

3 SUITABLE ONLINE FORMATS

‡ DETAIL Online Advertorial

‡ DETAIL Standalone Newsletter

‡ DETAIL App

3 SUITABLE ONLINE FORMATS

‡ Customized Campaign

‡ Floor Ad

‡ Maxi Ad

3 SUITABLE ONLINE FORMATS

‡ DETAIL Standalone Newsletter

‡ DETAIL Newsletter (image advert)

2 IMPLEMENTATION

‡ Placement of large, architecture-oriented displays

‡ Attention-oriented communication on an

architectural level:

– Target group-specifi c approach/content

– Use of architectural photography (recommended)

‡ Link to (special) architectural areas of the

company website

2 IMPLEMENTATION

‡ Integration of a strong call-to-action – for example,

using the following:

– Optional download of a white paper on a relevant

and current topic

– Registration to a high-quality webinar

– Requiring high-quality samples

– Requiring special high-quality planning and

architectural information

‡ Address-generation through contact-data entry

(company-specifi c landing page with contact form)

Product launchProduct placement – Topic setting – Information

Brand presenceBrand development – Awareness – Positioning

Lead generationTarget group approach – Response – Database

Targeted Campaigns

18

DETAIL.de

DETAIL.de is an international architecture

portal that combines all DETAIL online offers

in one comprehensive website. DETAIL.de

presents the latest developments in the industry

and provides more in-depth information on the

topics covered in the print edition and accom-

panying video material as well as specialist

knowledge, product information and ideas for

architects.

The modern, innovative design, large-size

pictures that will appeal to architects as well as

attractive and visually attention-grabbing dis-

play formats impress our visitors, which in turn

is refl ected in the monthly user numbers.

Source:

1) IVW 7/2017 to 6/2018

Performance indicators www.detail.de: 1

More than 2.3 million page impressions/mont

More than 290,000 visits/month

19

DETAIL-online.com

Source:

1) IVW 7/2017 to 6/2018

Performance indicators www.detail-online.com 1

More than 559,610 page impressions/month

More than 100,430 visits/month

DETAIL-online.com, our international website,

provides our users with the same content as

our German website and offers you an attractive

environment for your worldwide advertising

messages.

20

Display – Formats and Prices

Advertising format Description / Advantages Size in px (width x height) CPT 1

A Customized Campaign Maximum attention in the shortest time possible 1600 x 960 € 200,–

B Floor Ad Dynamic mouseover effect at the lower image edge1200 x 200

1200 x 400 on mouseover € 120,–

C Maxi Ad Harmonious embedding in the image gallery 640 x 480 € 110,–

D Leaderboard

inkl. Mobile Leaderboard

Placement in the header area and on smartphones

– provision of two sizes

728 x 90

320 x 50 € 100,–

E Billboard Prominent placement in the header area 970 x 250 € 130,–

F Medium Rectangle Direct embedding in the editorial environment 300 x 250 € 70,–

G Wide Skyscraper Placement within highly frequented article pages 160 x 600 € 90,–

Data format JPEG, GIF, HTML5, Redirect

Data delivery Digital to disposition@detail.de,

5 working days before placement

Discounts 75,000 ad impressions 3.0%

110,000 ad impressions 5.0%

150,000 ad impressions 7.5%

The minimum booking is 25,000 ad impressions.

Crossmedia 10% discount on online placement if print and online

discount are booked simultaneously (within one month).

Please ask for our detailed specifi cations on the data type and the maximum data amount.

1) CPT (Cost per thousand ad impressions).

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

21

Display – Formats

Customized Campaign

1600 x 960

A B Floor Ad

1200 x 200

1200 x 400 on mouseover

Wide Skyscraper

160 x 600

AGMedium Rectangle

300 x 250

AFBillboard

970 x 250

AE

Maxi Ad

640 x 480

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C Leaderboard incl. Mobile Leaderb.

728 x 90 (Placement i. the header area)

320 x 50 (Placement mobile)

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22

Newsletter

Journal

Website

Manufacturer News

DETAIL manufacturer news is a cross-media package for placing your

products in print and online. Take advantage of this optimal combination

of DETAIL channels to ensure a strong advertising impact through

multiple contacts.

The service package – bookable either as a German or English version – includes:

An editorial environment within the DETAIL product news-letters with 29,050 recipients 1 or the

English product newsletter with 27,420 recipients 1

Ongoing online presence on detail.de (2.3 million PIs / 290,000

visits 2) or on detail-online.com (559,610 PIs / 100,430 visits 2) and

lead generation via a link to the contact page of your company

Direct communication via the journal with more than

21,499 DETAIL recipients

Source:

1) average no. of undelivered emails per sent mailing, Agnitas Date: 6/2018

2) IVW 7/2017 to 6/2018

* Text delivery in German or English

** Text delivery in German or English, two correction cycles included

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply –

see www.detail-online.com/advertising

116 Produkte Products 7/8.2018 ∂

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Brandschutztür für die Außenanwendung

Türen aus dem wärmegedämmten Profil-system forster unico sind ab sofort auch für Anwendungen im Brandschutz der Klasse EI30 zugelassen. Die Tür bietet neben wärmedämmenden Eigenschaften auch zuverlässige Sicherheit im Brandfall und lässt sich somit ideal im Außen-bereich einsetzen. Für zusätzliche Flucht-weganforderungen kann die Brand-schutz tür mit Teilpanikfunktion mit Druck-stange oder Stangengriff ausgerüstet und absolut barrierefrei konstruiert werden.

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Corporate News Advertorial Transparente AkustikstoffeTransparent Acoustic MaterialsBereits drei transparente akustische Dekorationsstoffe hat Vescom im Programm; diese Kollektion wird nun um die Modelle Corsica und Capri erweitert. Die in der eigenen Weberei herge-stellten Stoffe haben einen Schallabsorptionsgrad von alphaw 0,65 und eignen sich besonders für Räume, in denen Schalldämpfung und Licht eine Rolle spielen, so beispielsweise in Hotellobbys, Tagungsräumen oder Büros. Eine weiche Textur und zahlreiche Farben bis hin zu metallischen Tönen stehen zur Auswahl. Dazu sind sie schwer entflammbar und Oeko-Tex- zertifiziert.

Vescom already offers three transparent acoustic decoration materials, and this collection has now been expanded to include the models Corsica and Capri. The materials, which are manu-factured in the in-house weaving mill, have a sound absorption co-efficient alphaw of 0.65 and are ideal for rooms requiring sound attenuation and light, such as hotel lobbies, conference rooms or offices. The material has a soft texture and is available in a wide variety of colours including me-tallic hues. It is also fire-resistant and Oeko-Tex certified.

zvescom.com

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Akustisch wirksame RaumteilerAcoustically Effective Room DividerDie Manufaktur Acousticwerk widmet sich Konzepten, Sonder-lösungen und Spezialanfertigungen für eine verbesserte Raum-akustik. Dazu wurde das Serienprodukt Acoustic Paravents set aparté entwickelt, das beispielhaft im Entwurf des Innenarchitek-ten Jürgen Hlady für ein Autohaus zum Einsatz kam. Die schall-dämmende Wirkung der flexibel erweiterbaren, freistehenden Raummodule überzeugte zuletzt auch die Jury des Bayerischen Staatspreises.

The manufacturer Acousticwerk specialises in concepts, special solutions and custom manufactur-ing for improved room acoustics. To this aim the company devel-oped the product Acoustic Para-vents set aparté, which was used

for example by interior designer Jürgen Hlady in a car dealership. The sound-insulating effect of the free-standing room modules, which are designed for flexible ex-pansion, also convinced the jury of the Bavarian State Prize.

zacousticwerk.com

Lärmdämpfender Stoff für zonierte RäumeSound-damping Material for Zoned SpacesModerne Arbeitsplatzkonzepte erfordern neue Raumlösungen. Für die schnelle und flexible Zonierung von Büros hat Création Baumann den lärmdämpfenden Doubleface Stoff Silent im Pro-gramm, der farblich und haptisch von beiden Seiten funktioniert. Der Vorhang ist aus flammhemmendem Trevira CS, wobei zwi-schen der melierten Vorderseite und der farbigen, feinen Rück-seite ein Spezialgarn verwoben ist. Den noch wirkt das akustisch hochwirksame Textil nicht schwer oder besonders voluminös.

Modern workplace concepts re-quire new spatial solutions. For the fast and flexible zoning of of-fices, Création Baumann offers the noise-abating Doubleface material Silent, which is designed for double-face functionality with respect to colour and tactile properties. The curtain is made of flame-retardant Trevira CS, and a special thread is interwoven be-tween the mottled front and the coloured, finely textured back. Nevertheless, the highly effective acoustic textile seems neither heavy nor especially voluminous.

zcreationbaumann.com

Fo

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Brandschutztür für die Außenanwendung

Türen aus dem wärmegedämmten Profil-system forster unico sind ab sofort auchfür Anwendungen im Brandschutz derKlasse EI30 zugelassen. Die Tür bietetneben wärmedämmenden Eigenschaftenauch zuverlässige Sicherheit im Brandfallund lässt sich somit ideal im Außen-bereich einsetzen. Für zusätzliche Flucht-weganforderungen kann die Brand-schutztür mit Teilpanikfunktion mit Druck-stange oder Stangengriff ausgerüstet undabsolut barrierefrei konstruiert werden.

z

Corporate News Advertorial

Manufacturer News

Manufacturer News

Price per placement € 3,500.–

20% supplement for specifi c placement request

Delivery: Print: Text: maximum 550 characters monolingual *

or 290 + 260 characters German/English

Image: landscape format, 300 dpi

Online: Text: up to max. 2,500 characters ** + target URL

Image: 2,000 px wide, height variable

23

** Text delivery in German or English, translations are invoiced separately, two correction cycles included

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply –

see www.detail-online.com/advertising

Price per placement

Online Advertorial € 3,500.–

Delivery: 5 images (2,000 px wide, height variable),

text: min. 450 to max. 2,500 characters ** (incl. spaces) plus headline,

lead text (2 to 3 sentences) and target URL.

* Performance indicators – detail.de: approx. 2.3 million page impressions/month, approx. 290,000 visits/month,

performance indicators – detail-online.com: approx. 559,610 page impressions/month, approx. 100,430 visits

per month; DETAIL App: approx. 20,460 page impressions per month 3 and approx. 2,960 visits per month 3.

Source: 1) Agnitas Date: 6/2018 2) Facebook, Date: 7/2018 4) App statistics – Pylba 7/2017 to 6/2018

Online Advertorial / Native Advertising

TThe online advertorial on the DETAIL website includes news and inte-

resting facts about architecture. An ideal space in which to position

yourself with solutions and products for architects within the DETAIL

editorial environment. Benefi t from a permanent and search-engine-

optimised presence that is not adversely affected by ad blockers.

Our individual consulting service for you:

Your content will be checked, edited and screened (advice on text and image

selection, if desired in advance) by the editorial staff.

Creation of contents/texts possible (costs according to expenditure).

Contact Ulrike Moser, architect: moser@detail.de

Contents:

Detailed basic entry with archiving of contents (permanent traceability of yyour messages)

+AAccompanying advertising:

Playout on the homepage on the day of publication (similar to

an editorial article)*

Image advert in the newsletter sent to 29,050 German and

27,420 English recipients 1

Facebook post to around 105,370 German or 235,560 English fans 2

Article in the app (only in the German version)

Frontpage notifi cation

Image advert in the newsletter Facebook Post

Article in the app(only available in German)

Advertorial in the Blog

24

Newsletter

C173_2016-4_Newsletter_hoch_B69.indd 1 03.05.16 16:29

1

C173_2016-4_Newsletter_hoch_B69.indd 1 03.05.16 16:29

3

2

1

The DETAIL newsletter provides up-to-date information on architecture

and design: German newsletter 4 times a week (Monday – Thursday),

English newsletter once a week (Thursday). Special topical newsletter

complete the information service provided.

Distribution of the German newsletter: 4 x weekly (Mon – Thu)

to 29,050 recipients 1

Distribution of the English newsletter: 1 x weekly (Thu)

to 27,420 recipients 1

Source:

1) Agnitas Date: 6/2018

2) CPT (price per 1,000 recipients) two correction cycles included

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply –

see www.detail-online.com/advertising

∂-Newsletter Prices (CPT 2)

1 Image advert including 1 picture € 95.–

1 image (500 x 350 px (W x H)),

240 characters text (incl. spaces),

40 characters headline (incl. spaces) and link

2 Image advert including 3 pictures € 95.–

3 pictures (155 x 155 px each),

240 characters text (incl. spaces),

40 characters headline (incl. spaces) and link

3 Banner (500 x variable size, up to a maximum of 100 px (W x H)) € 40.–

From Outlook 2007 onwards, only one randomly selected frame

is displayed with animated GIF banners. We therefore recommend

supplying a fi xed non-animated banner.

25

Issue Newsletter

The DETAIL issue-newsletter is regularly sent out on the date of publication of our

DETAIL issues. It provides more in-depth information on the issue topics and incorporates

the special product topics.

Use this editorial environment to present your relevant products and solutions!

Publication dates:

01.03.19 Building for Research and Teaching

01.04.19 Colour and Texture

02.05.19 Access, Green

03.06.19 Building with Stone

03.06.19 inside 1, Retail

15.07.19 Architecture and Water

02.09.19 Living in Rural Areas

01.10.19 Hybrid Constructions

04.11.19 Building Materials from Nature, Green

02.12.19 Conversion, Extension, Refurbishment

02.12.19 inside 2, Hotels

See the overview on page 24 for the DETAIL issue-newsletter prices.

26

Topic Newsletter

Important architectural topics require special attention. Our DETAIL topic newsletters provide the ideal framework and report on current projects, events and products. Present

yourself in a special editorial environment.

See the overview on page 24 for the DETAIL topic-newsletter prices.

Please note, the above-mentioned publication dates are only relevant for the distribution to our german recipients.

The dates for our English issue newsletters you will fi nd at www.detail-online.com/advertising.

Topics and dates:

14.02.19 Healthcare / Universal Design

Interior conversion work, fl oor coverings, room surfaces, doors

and fi ttings, sanitary equipment, clean-room technology, barrier-free

construction, furniture

14.03.19 Building with Art and Daylight

Decorative and technical luminaires, lamps and bulbs, outdoor lighting,

sun protection, windows, glass, skylights, light-directing systems

04.04.19 ISH Review Bathrooms, tiles, sanitary, fi ttings, drinking-water systems, heating

technology, radiators, fi replaces, air conditioning and ventilation techno-

logy, spa, wellness, sauna, swimming pool, drainage

16.05.19 City and Space Road signage, parking systems, street furniture, external surface

coverings, drainage, fences, railings, sound insulation, outdoor lighting,

playgrounds, sports and leisure facilities, roof and facade greening

13.06.19 Multi-storey Residential Construction

Thermal insulation, masonry, concrete, wood, roof, facade, windows,

sanitary, heating, balconies, parking systems, outdoor systems

11.07.19 Hotel and Hospitality Interior conversion work, bathrooms, kitchens, acoustics, textiles, lifts,

lighting, furniture, door and locking systems, building automation,

air conditioning and ventilation systems, fi re and sound insulation

19.09.19 Renovation/ Building refurbishment

Thermal, humidity, fi re and sound insulation, lightweight construction,

storey addition, windows, heating, sanitary, interior conversion work,

plasters, coatings

17.10.19 Offi ce / Co-working Spaces

Acoustics, human centric lighting, partition walls and ceilings, fl oor

coverings, offi ce and lounge furniture

21.11.19 High-tech and Composite Materials

Facade claddings, interior fi nishing elements made of innovative

materials, high-performance insulating materials, photoreactive materials

27

Standalone Newsletter

Ihr EditorialYour editorial

Your product and reference texts with images

1) CPT (price per 1,000 recipients, recipient numbers on request), two correction cycles included

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply –

see www.detail-online.com/advertising

Prices ∂ aktuell (CPT1)

> 10,000 subscribers € 275.–

< 10,000 subscribers € 315.–

DETAIL distributes the newsletter and takes care of the design of the

DETAIL aktuell newsletter. You decide on content and graphics/

images – a standalone edition and therefore exclusively yours!

Publication frequency: Determined individually following discussion

Split runs: For example, according to state

Minimum run: 5,000 subscribers

English version:

Publication frequency: Determined individually following discussion

Split runs: For example, according to country

Minimum run: 5,000 subscribers

Our individual consulting service for you:

Your content will be checked, edited and classifi ed (advice on text and image

selection, if desired in advance) by the editorial staff.

In this way we guarantee a high-quality and target-group oriented

market presence.

Contact Ulrike Moser, architect moser@detail.de

28

Microsite

The DETAIL microsite offers you an exclusive environment for your

own topics – within the DETAIL website with own navigation and

interactive use. This will allow your messages to attract a high degree

of attention, and become reputable in the architectural arena.

Services – DETAIL:

Set-up and programming of the microsite

Content conception and consultancy, taking into account your

marketing and communication objectives

Content research

Possible contents: texts, photos, videos, interactions, competition,

lead generation, etc.

Editorial and target-group-specifi c creation of texts and selection of

images, drawings, etc.

Consideration of defi ned SEO parameters

Regular monitoring

Recommended accompanying promotional measures:

DETAIL newsletter

Display on detail.de

Facebook / Instagram

Price on request, depending on content size, duration, accompanying promotion, etc.

29

DETAIL App

1

The DETAIL App impresses with its attractive design and ease of use.

Topicality Architects and planners always get the latest information

from DETAIL.

Mobility All content can be called up at any time and from any

anywhere.

Functionality Smart surface, on-screen menu and intuitive use.

An ideal environment for your advertising message

The high topicality of the articles, their use on mobile devices and fast loa-

ding times make the DETAIL App extremely attractive. You too can benefi t

from the increased attention paid by our target group to app content and

advertise within it. Interstitials are “interposed” when browsing through

the article and cannot be skipped i.e. guaranteed advertising visibility!

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply –

see www.detail-online.com/advertising. Available in German. Static formats only.

DETAIL App: 20,460 page impressions/month 1

and 2,960 visits/month 1

for IOS for Android

Scan the QR code and test the DETAIL app:

1) Source: App-Statistic from Pylba, 7/2017 to 6/2018

Prices DETAIL App

Interstitial € 390.–

Data delivery: 450 x 800 px and 600 x 800 px (W x H) as JPEG or

static, weboptimized GIF + link to the customers website

30

Individual Advice and Communication Concepts

We advise our customers personally and comprehensively, with the focus on contextually-relevant communication with architects and planners and the selection of optimal channels. Being close to the target group, we operate as architects for architects.

Our range of services encompasses:

‡ Strategic consultancy

‡ Cross-media communication concepts

‡ Platforms for continuous dialogue with the target group

‡ Projects range from individual projects to the conception

and implementation of multi-year action plans

More information about DETAIL’s services can be found on page 31.

Contact us, and we will be happy to advise you.

Annett KöberleinHead of Consulting

and Sales

+49 (0)89 38 16 20 - 849

koeberlein@detail.de

Marion ArnemannStrategic consultancy and

concept development

+49 (0)89 38 16 20 - 858

arnemann@detail.de

Anna BendlStrategic consultancy and

concept development

+49 (0)89 38 16 20 - 316

bendl@detail.de

31

Individual Advice and Communication Concepts

Some of DETAIL transfer’s services:

CONSULTANCY

Internal workshops for improved understanding of the target group

Screening of your existing marketing channels and formats and

identifi cation of target group-specifi c measures

Creating marketing plans for target group-specifi c communication

Training courses for your sales teams on communicating with

architects and planners

Analyses and studies on your competitors, hot topics, etc.

CORPORATE PUBLISHING

Publications about your company, references or documentation

on your events (print and digital)

Content for your websites, newsletters and e-Magazines

Architect-specifi c property reports news and technical information (print and digital)

Press releases

Target group-specifi c mailings

DETAIL EVENTS

Platforms for current architectural topics and topics on the

future of construction

Formats: Seminars, symposia, conferences, expert panels,

exhibition forums, competitions, exhibitions

You as a partner benefi t from:

Dialogue with selected architects and planners

Presence in accompanying communications and at events

INDIVIDUAL CUSTOMER PROJECTS

Workshops with architects, for example, before product

launches, on topic setting and exchanging opinions

Events – from seminars, through congresses, to exclusive evening

events at the company location, in own showrooms, at trade fairs

or in architecture-related locations

Reference competitions, idea competitions, realisation contests, student competitions

32

DETAIL inspiration – the image and reference database with around

5,000 projects dating back more than 55 years helps architects fi nd buil-

ding solutions in a way that is solution-oriented, context-relevant and

precise. It is therefore a valuable source of research and inspiration during architects' most important planning phases.

Benefi t from this high-quality platform, which allows almost loss-free and

highly targeted advertising messages to be transmitted to over 1,600

subscribers and over 63,000 potential users as multipliers at universi-ties, colleges and libraries.

The advantages for you:

‡ Target-oriented visits to the database during crucial project phases –

increased perception of your brand

‡ Search for specifi c solutions – more selective perception of your

product solutions

‡ Search functions according to typologies and materials – targeted

placement in your industry environment as well as permanent

archiving of the content

Corporate Publishing / DETAIL inspiration

33

Corporate Publishing / DETAIL inspiration

Advertising format “Reference Standard”

2 Contents: 2 – 3 photos

Approx. 3,000 characters of text

2 drawings

1 Format: Placement of a company-owned reference object

Creation/preparation by the DETAIL editorial team incl. SEO, research and

approvals, editorial text creation, selection of images, creation of drawings

Use of the prepared reference (approx. 2 DIN A4 pages) also for own

company communication

3 Time period: Permanent placement

4 Price: 3,800.– EUR

Advertising format “Reference Premium”

2 Contents: 4 – 8 photos

Approx. 7,000 characters of text

4 drawings

1 Format: Placement of a company-owned reference object

Creation/preparation by the DETAIL editorial team incl. SEO, research and

approvals, editorial text creation, selection of images, creation of drawings

Use of the prepared reference (approx. 6 DIN A4 pages) also for own

company communication

3 Time period: Permanent placement

4 Price: 6,500.– EUR

34

Corporate Publishing / DETAIL selection

Sonderpublikation Produkte 2018/2019 Special Publication Products 2018/2019

selection

Digitale Planungs- und Bauprozesse, BIM Digital Processes, BIM

With our special publication, DETAIL selection, we provide our target group

with a curated and tailored selection of the key new innovations relating to

special topics as selected by the DETAIL product editorial team. The result

is a high-quality overview of products and projects. Only selected manufac-

turers will receive this exclusive offer.

2019 topics:

Offi ce

Recycling – Materials and Solutions

Distribution

Print:

Supplement in 2 DETAIL issues 2019

Distribution: to all subscribers in Europe

Languages: German/English

Format: 210 x 297 mm

Online:

Publication on the German and English DETAIL websites

Publication in the German and English DETAIL newsletter

Contact us, we'll be happy to advise you!

35

Product Competition

DETAIL Product Prize 2019

Every two years we award the DETAIL Product Prize for innovative buil-

ding products, systems and materials. A jury prize and a reader's prize are

awarded in each of four categories. During the course of the evaluation, in

addition to the design and functionality of the products, special attention

is also paid to the innovative character, resource effi ciency and integration

capability of the submitted products from the point of view of the planners

and architects.

Your advantages as a participant:

Two-stage selection process by a jury of experts and our readers

(the names of the nominees and prize-winners will be published in

the DETAIL print edition and online)

Use of the DETAIL product prize signet for your own communications

Image transfer vis-à-vis infl uential market leaders from architecture

and industry

Contact us, we'll be happy to advise you!

Communication start

from February 2019

36

Sponsorship Formats Communication start

from June 2019

Contact us, we'll be happy to advise you!

DETAIL Congress 2019“Region 2.0 – Is the country the better city?”

Despite demographic change, despite modern workplaces in the city, life in

the country has a future. Particularly attractive are those rural and suburban

areas in which there is living space, an intact infrastructure and jobs.

This one-day specialist congress for architects in October 2019 will present

the decisive aspects of regional development that will set the course for

the future of rural areas: from new housing models, mobility concepts and

dealing with outdated buildings, to cooperation and commitment by com-

panies, administrations and citizens with the aim of creating attractive jobs

as well as social and cultural offers.

Your advantages as a sponsoring partner:

‡ Comprehensive media package with a cross-media presence lasting

several months

‡ Image transfer vis-à-vis infl uential market leaders from architecture,

engineering, research, real-estate and politics

‡ Personal dialogue and networking with the participating architects

and professional planners (around 150 individuals)

37

Sponsorship Formats

DETAIL Event Series “Future of Building 2019”

In 2019, this successful series, held in cooperation with the “Zukunft Bau”

research initiative of the Federal Ministry of the Interior, Building and

Community, will take place for the seventh time with the following focal topics:

Existing structures as a resource – reconstruction, refurbishment, recycling (Berlin, April 2019)

Digital construction – methods and strategies for planning and con-struction processes (Cologne, May 2019)

Hybrid construction – challenges and opportunities (Munich, July 2019)

Vision construction: materials, technologies, products (Hamburg, September 2019)

Cost-effective housing construction – concepts for people and architecture (Frankfurt, October 2019)

Your advantages as a sponsoring partner:

Comprehensive media package with a cross-media presence

lasting several months

Personal dialogue and networking with the participating architects and

professional planners (around 70 individuals) as well as representatives

from research and teaching, business and politics

Comparison of your developments with selected persons in the DETAIL

network through to the initiation of new co-operations

Contact us, we'll be happy to advise you!

Communication start

February 2019

38

Sponsorship Formats

DETAIL research

DETAIL research is an intermediary platform that examines development

questions and scenarios on the future of construction. In this network,

architects and stakeholders from business and industry, applied and univer-

sity research as well as politics personally interact.

DETAIL research focuses on the trends and their impact on the construction

industry, and collects, structures and conveys the results across all media.

Take advantage of these ideas for your own product, research and topic

development, as well as of the comprehensive print and online presence,

and choose from the numerous DETAIL research formats such as:

‡ Forum at BAU

‡ Lab at BAU

‡ Round tables, workshops, symposia

‡ Network meetings

‡ Trend and market studies

‡ Architectural panel

‡ Print and online advertorials

Contact us, we'll be happy to advise you!

39

Publishing Information

Memberships IVW / German Association of Media Companies

Publisher DETAIL Business Information GmbH

Location: Messerschmittstr. 4, 80992 Munich, Germany

Postal address: P.O. Box 500205, 80972 Munich, GERMANY

Internet: detail.de

Mangement board Michael Hengstmann

Marketing & Distribution Kristina Weiss

Consulting & Sales Annett Köberlein

Mediaservice /Advertising Simone Bittner

Editorial Editorial magazine, documentation, technology,

essay: Dr. Sandra Hofmeister (Chief Editor)

Editorial product information and

corporate publishing: Ines Mansfeld

Payment terms Net 21 days, within 8 days of payment –

2% discount, 3% discount for payment

by bank draft.

Bank information Deutsche Bank AG

Account no. 222 339 400

(Bank routing number 700 700 10)

SWIFT code: DEUT DE MM XXX

IBAN: DE07 7007 0010 0222 3394 00

VAT no. DE 270 819 423

Tax no. 143/128/91345

General Terms All advertisement orders will be processed

and Conditions in accordance with the General Terms

and Conditions of the publishing house.

These can be found at: www.detail.de/agb

or www.detail-online.com/legal-notice

Year of publication/current year 59/ 2019

Timetable and themes see pages 6 – 7

Purchase price 1 Annual subscription – Germany € 197.–

Annual subscription – International € 197.–

Single copy € 19.40

excl. postage and packing

ISSN no. 0011-9571

Contents analysis of editorial section DETAIL 2018 = 1,248 pages

Reports and latest news 7 %

Specialist discussions and reports 9 %

Reports on buildings and areas, with images, drawings

and explanations 39 %

Technology/engineering 11 %

Service (persons and organizations, contractors and suppliers) 5 %

Product information on building, extending and furnishing,

specialist literature, events 29 %

1) Prices are valid from DETAIL Issue 1/2 2019

Sales Advisors

SALES ADVISORS ADVERTISEMENT SCHEDULING

Claudia WachDirector – Advertisement Scheduling

T: +49 (0)89 38 16 20-824E: wach@detail.de

Marion MannBerlin, Brandenburg, Mecklenburg-

Western Pomerania, Saxony, Saxony-

Anhalt and Thuringia, Lower Saxony,

Schleswig-Holstein, Hamburg,

Bremen, North Rhine Westfalia

(and postcode 32..., 45, 46, 47, 48, 49)

T: +49 (0)89 38 16 20-863E: mann@detail.de

Michael Fuhrmann Baden-Wuerttemberg, Rhineland-

Palatinate, Hesse, Saarland,

Switzerland and Liechtenstein

MedienService Michael Fuhrmann

Waiblinger Straße 6, 71404 Korb

T: +49 (0)7151 205 54-0E: michael@fuhrmann-medienservice.de

Simone BittnerManager Mediaservice / Advertising

T: +49 (0)89 38 16 20-834E: bittner@detail.de

Peter Schachtl Bavaria, Austria

MedienService Peter Schachtl

Am Point 10, 83075 Bad Feilnbach

T: +49 (0)8064 90 59 75E: medienservice@schachtl.de

Janette Mirkovic North Rhine-West falia

(without postcode 32…, 45,

46, 47, 48)

T: +49 (0)89 38 16 20-825E: mirkovic@detail.de

Denise Cézanne-Güttich International except CH, A, FL

Cézanne Sales Services

Denise Cézanne-Güttich

Rotdornstraße 2

41352 Korschenbroich

T: +49 (0)2182 578 39 73E: dcg_detail@cezannesales.com

DETAIL Business Information GmbH, Advertising Department, Messerschmittstr. 4, 80992 Munich, Germany

T: +49 (0)89 38 16 20-839 · E: anzeigen@detail.de · Fax: +49 (0)89 38 16 20-899

Postal address: DETAIL Business Information GmbHP.O. Box 500 20580972 Munich, GERMANY

Romy FrühAdvertisement Scheduling

Online & Display Manager

T: +49 (0)89 38 16 20-868E: frueh@detail.de

Petra MeyerAdvertisement Scheduling

T: +49 (0)89 38 16 20-879E: meyer@detail.de