review vistaprint webs vs ocoos

Review Webs (VistaPrint) vs Ocoos

An Analytical Bottom-up Approach

Background Webs

VistaPrint Major Player in business cards, etc

Acquired Webs as their DIY solution

Usability Concerns vs other DIY (limited functionality)

Overall, ok low-end solution (wix/weebly and free).

Background Ocoos

Next-Generation Platform (founded in 2012)

Integrated Homepage + eCommerce + Operations

Unique Solution for Service Providers

Unique Solution for B2B Cooperation

What is the Purpose of a Website?

Purpose of a Website

Homepage

Customer Engagement

Business Operations

Services, Support, and Cost

Homepage Requirements for Success

Communicate Company Value Statement, Location, contact info, working hours clearly to the Customer

Communicate Trust through content and independent referrals

Optimize for Search (Newsletter, Calendar, Map, MetaData important)

Optimize for broad range of devices/browsers (mobile critical)

Grades: Homepage Table

OCOOS WEBS

Personalized Website B A

User Optimized Website A B

Mobile Website A B

Blog/Newsletter A Add-On

Public Calendar/Map A Add-On

B2B Recommendations A Not Available


OCOOS WEBS



Mobile Website A B




High Degree of Customization focused on user behavior

optimization


OCOOS WEBS



Mobile Website A B




Adequate solution. Not as completive as Weebly/Wix better

than GoDaddy


OCOOS WEBS



Mobile Website A B




Focused on user optimization based on state-of-art of user interaction.


OCOOS WEBS



Mobile Website A B




Customer responsible for this function.


OCOOS WEBS



Mobile Website A B




Platform Built to easily port to large range of devices and browsers


OCOOS WEBS



Mobile Website A B




Some Templates port, but no guarantee in future. Problem left to

customer.


OCOOS WEBS



Mobile Website A B




Built-in Newsletter, important for SEO


OCOOS WEBS



Mobile Website A B




This is an Add-on feature


OCOOS WEBS



Mobile Website A B




Built-in Public Calendar/Map .. Important for SEO


OCOOS WEBS



Mobile Website A B




Add-on feature


OCOOS WEBS



Mobile Website A B



B2B Recommendations A Not AvailableAllow Businesses to easily co-market together


OCOOS WEBS



Mobile Website A B



B2B Recommendations A Not AvailableNot Available

Customer EngagementRequirements for Success

eCommerce Customers can buy your goods.Scheduling Customers can meet with you.Complex Payment Structures (Quote/Postpay, Deposit/POS)Questionnaire/Forms Capture customer informationBuilt-In Messaging Track customer engagementPDF documents (digital signatures, receipts, marketing)

Grades: Customer Engagement

OCOOS WEBS

eCommerce Native(+ access to PayPal/Square)

External integration (PayPal Only)

Complex Transactions Native Not Available

Built-In Discount Manager Native Not Available

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party


OCOOS WEBS








On-demand native merchant services available and option to use

PayPal


OCOOS WEBS








External Integration Required


OCOOS WEBS








Complex Transactions (Deposit/POS, Quote/Postpay, etc)


OCOOS WEBS








No support


OCOOS WEBS








Useful for Demand Generation and analysis of Advertising Channels


OCOOS WEBS








No support


OCOOS WEBS








Critical For Services


OCOOS WEBS








Requires external integration


OCOOS WEBS








PDF documents for display, digital signatures, and attached to receipts.


OCOOS WEBS








Not Available


OCOOS WEBS







Built-In Messaging Native Third PartyMessaging to track customer-specific interactions easily


OCOOS WEBS







Built-In Messaging Native Third PartyExternal Integration required

Business OperationsRequirements for Success

Domain and Hosting Simple AdministrationClient Management (CRM) Analysis and RemarketingSales Tracking Profitability AnalysisImport/Export to popular complementary applicationsDiscount Manager Demand + Measure ad channel impactCentralized Dashboard with POS Support

Grades: Business Operations

OCOOS WEBS

Page Hosting Native Native

Client Management Native Not Available

Sales Tracking Native Not Available

Flexible Security Native Not Available


OCOOS WEBS





Built into licensing fee


OCOOS WEBS





Built-in


OCOOS WEBS





CRM built for remarketing purposes with filters (data mining)


OCOOS WEBS





Not Available


OCOOS WEBS





Sales Tracking to determine demand/profitability


OCOOS WEBS





Not Available


OCOOS WEBS




Flexible Security Native Not AvailablePrivate Pages (customer only),

Access Controls over marketing, finance, data analytics for

employees.


OCOOS WEBS




Flexible Security Native Not AvailableCapability not available

Services, Support, and CostRequirements for Success

Security Controlled access to enable coworkersAccess Password protected pagesSupport Chat or phoneCustomization Services AvailableSetup and Recurrent Cost Affordable

Grades: Services, Support, & Cost

OCOOS WEBS

Support Telephone/Online Online Only

Concierge Customization N/A

Cost $25/month $5/month


OCOOS WEBS




Access via telephone/online


OCOOS WEBS




Access Online Only


OCOOS WEBS




Customization services available via Concierge Program


OCOOS WEBS




No Customization


OCOOS WEBS



Cost $25/month $5/monthDIY licensing fee


OCOOS WEBS



Cost $25/month $5/monthTypical Fee, good for micro-businesses only

Final Grade

Ok Splash Page (Wix/Weebly Better)

Minor Business Website

Total Business Solution

B2B Networking/Services

Detailed Article:

Webs (VistaPrint) vs Ocoos

https://www.ocoos.com/news/marketing-advertising/webs-review-vs-ocoos-for-website-development-1004

