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Vistaprint

Digital Business cards

New Product Launch Part III

Vistaprint

Team A

Alicia Covington-Paris, Amanda Meek, rittne! "a#old,

$elicia Nelson, %ash "aman, &erena Palomo

M%T'()*Melodi +uil#ault

anuar! (, .*/

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Introduction

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial Analysis mplementation milestones

Evaluation and control metrics and methodology to measureper!ormance

"ontingency planning

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Executive summary

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Situational analysis

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Market growth potential and competitive analysis

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Segmentation, target market, and positioning

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Pricing and distriutionstrategies

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Marketing communication plan

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!inancial "nalysis

Stated their revenue is #primarily !rom the sale and shipping o!customi$ed manu!actured products, and by providing digitalservices, website design and hosting, email marketing services,as well as a small percentage !rom order re!erral !ees and otherthird%party o&erings' ()"impress, *+-.

/ 01 Free "ash 2ow 34*54 million

Annual revenue increase o! 67 !rom *+- to *+1

Marketing and Selling Expenses around 417 o! their revenue

"ut Marketing "osts (8eward Program, 9undling, ncentives,and new :ogos

Pro Forma Statement *+; to *+6

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#$ectives %or & years'Pro !orma!orecast

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(isk !actors that a)ect !inances

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Implementation milestones

Extend the >istaprint brand in "hina

ncrease sales in *+; by *+7

ncrease sales in *+? and *+6 by *17

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Evaluation and control metrics andmethodology to measure per%ormance

Measuring marketing e&orts through website

Amount o! visitors on the website

Amount o! pages or clicks the visitor goes through

Search engine tra=c !rom @oogle or 9ing

he percentage o! customers that actually take action

Bther metrics

"ustomer Feedback and Satis!action

Market Share Analysis

Sales to expense 8atio

8evenue

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*ontingency planning

he 9ack%Cp Plan

9undle other products

"ustomer 8oyalty 8ewards Program

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Include presenter+s notes tosupport the presentation

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itle and *ontent -ayout with*hart

"ategory "ategory * "ategory 4 "ategory -+

*

4

-

1

;

Series

Series *

Series 4

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wo *ontent -ayout with ale

First bullet point here

Second bullet point here

hird bullet point here

.roup / .roup 0

"lass 6* D1

"lass * ?; 66

"lass 4 6- D+

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wo *ontent -ayout withSmart"rt

First bullet point here

Second bullet point here

hird bullet point here

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