client pitch vistaprint team a week 6 (1).pptx
TRANSCRIPT
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7/26/2019 Client Pitch Vistaprint Team A Week 6 (1).pptx
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Vistaprint
Digital Business cards
New Product Launch Part III
Vistaprint
Team A
Alicia Covington-Paris, Amanda Meek, rittne! "a#old,
$elicia Nelson, %ash "aman, &erena Palomo
M%T'()*Melodi +uil#ault
anuar! (, .*/
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Introduction
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial Analysis mplementation milestones
Evaluation and control metrics and methodology to measureper!ormance
"ontingency planning
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Executive summary
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Situational analysis
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Market growth potential and competitive analysis
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Segmentation, target market, and positioning
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Pricing and distriutionstrategies
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Marketing communication plan
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!inancial "nalysis
Stated their revenue is #primarily !rom the sale and shipping o!customi$ed manu!actured products, and by providing digitalservices, website design and hosting, email marketing services,as well as a small percentage !rom order re!erral !ees and otherthird%party o&erings' ()"impress, *+-.
/ 01 Free "ash 2ow 34*54 million
Annual revenue increase o! 67 !rom *+- to *+1
Marketing and Selling Expenses around 417 o! their revenue
"ut Marketing "osts (8eward Program, 9undling, ncentives,and new :ogos
Pro Forma Statement *+; to *+6
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#$ectives %or & years'Pro !orma!orecast
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(isk !actors that a)ect !inances
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Implementation milestones
Extend the >istaprint brand in "hina
ncrease sales in *+; by *+7
ncrease sales in *+? and *+6 by *17
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Evaluation and control metrics andmethodology to measure per%ormance
Measuring marketing e&orts through website
Amount o! visitors on the website
Amount o! pages or clicks the visitor goes through
Search engine tra=c !rom @oogle or 9ing
he percentage o! customers that actually take action
Bther metrics
"ustomer Feedback and Satis!action
Market Share Analysis
Sales to expense 8atio
8evenue
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*ontingency planning
he 9ack%Cp Plan
9undle other products
"ustomer 8oyalty 8ewards Program
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Include presenter+s notes tosupport the presentation
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itle and *ontent -ayout with*hart
"ategory "ategory * "ategory 4 "ategory -+
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4
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1
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Series
Series *
Series 4
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wo *ontent -ayout with ale
First bullet point here
Second bullet point here
hird bullet point here
.roup / .roup 0
"lass 6* D1
"lass * ?; 66
"lass 4 6- D+
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wo *ontent -ayout withSmart"rt
First bullet point here
Second bullet point here
hird bullet point here
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