technology’s in the air may 15, 2018...haystackmagic pitch and summary mar29 2017.pptx $400k –...

HaystackMagic Pitch and Summary Mar29 2017.pptx

Technology’s In The Air

May 15, 2018


What do all these have in common?

They go missing!


What if, when boarding a plane-full of people with phones…

…we can make them trackEnterprise Assets…

…while helping themtrack Personal Items


Cheap Commodity Hardware

Proprietary Algorithm

Standard BLE Beacons (from $1 on Alibaba)

Smartphones

To map all workplace locations and items relative to each other


Proprietary Algorithms


Location Anchor Beacons

Item Tag Beacons

Phones


Customer Trial

7Haystack Magic Inc. Proprietary and Confidential © 2018

• Shared item location in the shared workplace• Where is the multimeter?• What types of multimeters are there?• Who used a multimeter last?• Where is the multimeter accessories box?

• Personal item location in the workplace and other places

• Did I leave my laptop charger in one of the meeting rooms?• I am leaving home for a meeting, and my laptop charger is

not in my bag – need to find it now!• Taxi is driving away with my laptop charger in the car


BLE RFID

8Haystack Magic Inc. Proprietary and Confidential © 2018

BLE RFID

Tag $1 $0.10

Reader $0 $1200

Cost incl. 200 tags $200 $1220

• Specialized H/W, custom S/W

• It does not scale well, esp. down

• Specialized for verticals

• Not supported by phones

• Mass-market commodity tech

• Scales well down and up

• Works across verticals

• Same h/w for business and consumer use

vs.

Competition


To map the world of things and

make the information about them

universally useful

Mission


“Global Beacons Technology Market Anticipated to Reach $56.55B by 2026”

-BIS Research, Nov 2017


• $0.50 / Beacon / Month to enterprise

• 3 free tags to employees

• Network Effect via optional family pack


Serial Entrepreneur - CloudLink (EMC)- Thintropy- Solidum (IDT)

Misha NossikCEO

Dima SotnikovChief Scientist

Researcher- Google- IBM

Alex EfrosVP R&D

R&D LeaderEntrepreneur - EfCom- MAFAT

Startup Executive- Inuitive- Applied Materials- Kenshoo- Mantis Vision- TI

Gur DrorSVP Biz Dev


Born

Feb2017

Apr2017

AngelRound$245K

Jun2017

PoC

Jan2018

CESDemo

Apr2018

1st

Customertrial

Jun2018

SeedRound$2M

Dec2018

Pilot

Jun2019

Launch


$400K – trials $2M – market launch


[email protected] www.haystackmagic.com +1.613.276.7005054.931.8449

technology’s in the air may 15, 2018...haystackmagic pitch and summary mar29 2017.pptx $400k –...

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