The Courtship of Marketing

You Will Learn…

• How I implemented the program to build relationships in the community to gain referrals

• Creative marketing strategies to make visits meaningful

• Ideas for keeping things fresh & fun

Meet Coach Jen• Home Care Marketing Representative for 3

Years

• Steve’s Coaching Client

• Brief Time in IL/AL Community

• HME Coach

• Wife to Brent

• Mom to Parker (12), Emerson (12) & Cooper (10)

• Fur Mom to Scout & Luna

Planning My Schedule

The Tinder Phase (Making A Master List)

Do Your Research

• Medicare.gov

• Websites

• Facebook

• Historical Data

Playing the Field (Touring/Qualifying Accounts)

It’s About THEM, not YOU

• Ask for introductions • Be observant

• Be inquisitive in conversational way

• Take list of questions with you

• Write things down • Interact and be engaging with everyone

• Be complimentary

• Tour thank you note

The Dating Game (Networking Events & Sponsoring Activities)

Sponsored Activities

• BINGO (w/a Twist) – Jokes, Trivia, Prize Steal

•Specialty Drink Happy Hour

• Ice Cream Social w/Activity

-What was your first job and how much did it pay?

-How did you meet your spouse? How old were you when you met/engaged/married? What was your wedding like?

• Photo Booth

• Shopping Trip

• What Am I?

• Pet Therapy

• Frame Making

• Sock/Glove Animals

• Mad Libs

And So Many More…• Pin the Plane on the Map

• Guessing Jars/Boxes

• Nail Painting

• Paper Airplane Throwing Contest

• Ice Breaker Frenzy

• Question Ball

• CPR Training (for staff)

• Blood Pressure Checks

• Blow Painting

• Wine & Cheese Tasting w/Activity

• Birthday Celebrations

Networking Events• Networking Meetings

• Coffee & Conversation

• Happy Hour Social

• Lunch Dates

• Introduction of New Faces to the Industry

Be the

CoordinatorBe the Facilitator

Be the Connector

Becoming Exclusive (Lunch & Learns and Power Partnering)

Lunch & Learns

• Use 1:1’s/take ‘em outs as “teasers” to larger group in-services

• Beyond Breaking the Ice

• Creating the Mindset

Power Partnering

• Plan out a Monthly Schedule

• Make it Fun!

Keeping the Flame Alive (Drop-In Visits& Community Events)

• Marketing Material Drop Off

• Family Marketing

• Costume Marketing

• Homemade Treats

• Recipe Shares

• Holiday Marketing

• Community Support Traveling Bake Sale

• Anniversary Recognition

• National Peanut Butter Day

• National Compliment Day

• World Lasagna Day

And So Many More…• Did You Knows

• Meet & Greet

• Meet New Team Members

• Referral Thank You

• 30 Day Referral Update

• Promoting Events

• Network Meeting Reminders

• Network Meeting Invites

• Making A Referral

• Article Drop Off

• Personal Recognition

• House Rules

• Looking for Caregiver Work

• Schedule a Meeting

Community Events

• Goofy Golf

• Silver Olympics

More Events…• Blood Drives

• Summer Carnival

• Progressive Dinners • CEU’s

• Silent Auctions/Spaghetti Feed

• Vendor Fairs

• National Social Worker Month Activities • Caregiver Wellness Day

Please take a minute to give feedback on this presentation on your survey form.

jenniferg@homecaremarketing.net