revolution digital media consumption shift
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INDONESIA CONSUMER MECONSUMPTION
REVOLUTION
@davidwayneikaSr. Vice President MerahPutih Inc.
CEO LintasBerita.com
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3KEYLEARNINGS
2. marketers in digital3. CASE STUDY
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3KEYLEARNINGS1. Digital shift in Indonesia(and how it changes things)
2. marketers in digital3. CASE STUDY
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THERE S ASHIFT / REVOLUTIONIN
THE WAY PEOPLCONSUMEINFORMATIO
& MEDIA BEHAVITuesday, April 19, 2011
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To find something comparable, you have to go back 500 yrs to
the printing press, the birth of mass media....
Internet and Social Media areshifting the power AWAY
from editors, publishers, theestablishment,NOW its the PEOPLE who are
taking control.
Rupert Murdoch
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Web 2.0 & Social Media is thedemocratization of information
transforming people fromContent READERS into Content
PUBLISHERS
It is the SHIFT from a One-Waybroadcast mechanism to a
many to many model, rooted inconversations between
authors, people, and peers
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MORE RECENTLY
MEDIA CONSUMPTION
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now
MEDIA CONSUMPTION
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INDONESIA DIGITAL IN 34 Mil Internet Users
(#5 in Asia)
*Not Included 3GUsers
32,7 Mil Facebook Users(#2 in World)
6,2 Mil Twitter Users(#3 in World)
2,9 Mil Bloggers
Indonesia isworlds #3language
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SMARTPHONE WILL SURPASS FEATUR
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Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
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So What ?
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So What ?
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So What ? CONSUMERS
will be driving the growth of TELCO,IT & Media Industry. MoreCONNECTED&CONVENIENCE(Online, Mobile, Social Networking)
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So What ? CONSUMERS
will be driving the growth of TELCO,IT & Media Industry. MoreCONNECTED&CONVENIENCE(Online, Mobile, Social Networking)
CONVERGENCE will bring opportunities totransform classic media into new platform: Online
& Mobile
CONTENT will be crucial, especially followed byCONTEXTto reach audience
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k i
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5marketingtipsOn Digital Media _SHIFT
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1. DON
TWorshipTechnology
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Cost: $94 MilRevenue: $340 Mil
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RELEVANCY
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3. SELECT THE
RIGHT TOOLSTuesday, April 19, 2011
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4. LISTEN firstTuesday, April 19, 2011
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onnection
3 C Tuesday, April 19, 2011
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onnection
onversation3 C Tuesday, April 19, 2011
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!"#$%%%%#&'()%%
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BONUS
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BONUS
How digitalshift educationand research
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THANK YOU@davidwayneika
www.lintasberita.comwww.merahputih.co.id
http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/