rgb/tng39521cwa/afl-cio women building california and the nation may 19 th, 2012
TRANSCRIPT
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Connecting Unions and Members Through Social Media
Women Building California and the NationMay 19th, 2012
Let’s Break the Ice!
Why do you personally use sites like
Facebook YouTubeTwitterBlogs
Or your favorite social media site?
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Discover why and how workers and unions are using social media every day
Learn the nuts and bolts of some of the most popular social networks
Understand the “Dos” and Don’ts” of social networking
Have fun!
Goals of this Presentation
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In recent years, grassroots campaigns of all types have been constantly evolving to take advantage of the ever-changing and increasingly popular new media tools.
From “Grassroots” to “Netroots”
Websites Email ListsYouTube
Facebook Twitter Blogsrgb/tng39521cwa/afl-cio
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Why Social Media?
It’s cheap and easy.
Everyone’s doing it.
It complements and supplements our existing work.
It’s where we can find more like-minded supporters.
Share news and dispel misinformation
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Use Social Media to…
Start a conversation
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Use Social Media to…
Promote events and mobilize supporters
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Use Social Media to…
Share opportunities to take action and reach targets directly
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Use Social Media to…
Share photos and videos
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Use Social Media to…
Spread your own message
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Use Social Media to…
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Between January 09 and October 09, Twitter grew almost ten-fold, from 2.4 million tweets a day to 26 million tweets a day.By January of 2011, there were more than 200 million Twitter users (the majority of whom are women) sending upwards of 110 million tweets per day. The majority of users (54%) access Twitter through their mobile phones.
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FacebookIn August ’08, Facebook reached 100 million users. Now, there are more than 800 million active users. The majority of them are women.More than 50% log in every day, and users spend over 700 billion minutes per month on Facebook.Baby boomers age 50 and up are the fastest-growing demographic on Facebook.
YouTube71% of Americans are YouTube users. On any given day, 28% of us are visiting YouTube, and 22% consider themselves “addicted”.Parents are the biggest YouTube demographic; 81% of parents visit YouTube; 61% of non-parents do.As of May 2012, the most popular YouTube video of all time (a Justin Bieber music video) has received more than 731,822,454 views. rgb/tng39521cwa/afl-cio
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The “Blogosphere”
This all sounds great but…
Where do I start?
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Does your union/group already have a social media presence?
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Get ready…
Who’s the point person (or team) who will be responsible for growing and managing your
networks?
How can you incorporate social media into your existing work/campaigns?
How can you set realistic goals that support your objectives?
What about a social media policy? Consult your legal team to find out if you have any
restrictions.
What’s the approval process?
Once you’re ready, friend, fan, like, comment, follow and join potential supporters, then invite them to your network (Use CLF’s Facebook favorites and
Twitter lists to get started).
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Get set…
Promote your new social networks in your email signature, on your website, in your newsletters,
industry blogs, by word of mouth, etc.
Try smartphone apps for easy updating, and incorporate an AddThis button to your website for
easy sharing
If you’re new, be a ‘lurker’ and learn the ropes of each program before populating your own
network.
Stick to your established message/media policy, and don’t post anything that could be construed as false
or libelous.
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Curb those fears…
Avoid social networking during work hours or from an employer-owned computer unless you have
permission from the employer.
Establish a review process and always proofread your posts. On most social networks, you can’t edit
a post after its up.Police your page often to monitor activity and
responses.In case you ever need to remove or filter posts and
users, it pays to establish and publicize your comment policies to your networks.
The National Labor Relations Board has ruled that discussions on social networks between
workers about their working conditions is “protected concerted activity.”
You should know…Facebook’s privacy settings and lists allow you to hide your personal information and control
what your new contacts see.
Remember, social networks are public forums, and lots of news media use social media as a source, so don’t post anything you wouldn’t want to see in the
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Questions?
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California Labor Federation on Twitter http://www.twitter.com/CaliforniaLabor
California Labor Federation on Facebook http://www.facebook.com/CaliforniaLaborFederation
Contacts:
Rebecca Greenberg Band, California Labor Federation [email protected], 510.663.4051
Mia Rivas, IBEW 595
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You’re Ready to Go!