rich snippets introduction with tracey nero (woods) with hubspot user group canadian prairies and...
Post on 17-Oct-2014
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DESCRIPTION
Rich Snippets Workshop with Tracey Nero (Woods), formerly of MSN Microsoft's internal SEO team. In this workshop, participants learned about rich snippets – complete with how to integrate them into their business website for maximum effect. If you are an SEO, Blogger or Marketer who'd like to stand out more in Google and Bing search engine results, check this out. Presented by HubSpot User Group (HUG Canadian Prairies) and Calgary's own Kayak Online Marketing, this session outlines what you need to know about one of the most exciting search optimization strategies out there today.TRANSCRIPT
![Page 1: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/1.jpg)
RICH SNIPPETSAdd relevancy to your content tostand out better in search listings
!Brought to you by HUG Canadian Prairies with
KAYAK Online Marketing & SO! Search Optimized
PLEASE SHARE (Always Attribute)
![Page 2: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/2.jpg)
Rich snippets are a type of mark-up or structured data added to your web page to add context ina format easily understood by search engines and used to enhance your search listing.
![Page 3: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/3.jpg)
Today, we’ll focus on these 3
rel=“author” rel=“publisher” rel=“product”rel=“me”
![Page 4: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/4.jpg)
Link from blog post to author page using rel=“author” Link from author page to your Google+ profile using rel=“me”
Link from your Google+ profile to your author page using rel=“me” Link from Google+ business page to home page using rel=“publisher”
Google+ relationship with your site
![Page 5: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/5.jpg)
Links your content page to your Google+ profile (& back) !
<a href="https://plus.google.com/+RandyMilanovic?rel=author”>+Randy Milanovic</a>
rel=“author” rel=“publisher” rel=“product”rel=“me”
![Page 6: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/6.jpg)
Creates a link from your home page to your Google+ business page <a href=“[profile_url]?rel=publisher">Google+</a>
rel=“author” rel=“publisher” rel=“product”rel=“me”
![Page 7: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/7.jpg)
In header of home page <head><link href=”https://plus.google.com/+Kayakonlinemarketing” rel=”publisher”></head>
!Place G+ button on home page (Google provides code)
<a href=“//plus.google.com/110235485838658483823?prsrc=3” rel=“publisher”…>[G+ Badge]</a>
Example publisher setup
![Page 8: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/8.jpg)
with snippetswithout snippets
rel=“author”
rel=“publisher”
![Page 9: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/9.jpg)
Option One link your content to Google+ profile using a verified email
!
Option Two set up authorship by linking your content to your Google+ profile
Claim your authorship
![Page 10: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/10.jpg)
Verify your authorship
authorpage
Google+ profile
contentpiece
![Page 11: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/11.jpg)
Verify your authorship
Author page Google+ profile Google+ postBlog article
![Page 12: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/12.jpg)
rel=“author”
Multiple authors?
![Page 13: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/13.jpg)
Same as single, with specific author link in Meta
On-page link to author page: <a rel="author" href="http://searchengineland.com/author/danny-sullivan">Danny Sullivan</a> !
Author page link to Google+ profile: <a rel="me" href="https://plus.google.com/+DannySullivan/posts">Google +</a> !
Article meta data: <link rel="author" href="https://plus.google.com/113217924531763968801"/>
![Page 14: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/14.jpg)
Example author pages with authorship
![Page 15: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/15.jpg)
Products, contact details, recipes and many other items may be identified with snippets
Other content
![Page 16: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/16.jpg)
example
![Page 17: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/17.jpg)
RECAP: claim your authorship verify your authorship set it up correctly formaximum benefit specify each author long list of additional snippets available
authorpage
Google+ profile
contentpiece
![Page 18: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/18.jpg)
https://plus.google.com/
https://plus.google.com/authorship
http://www.google.com/webmasters/tools/richsnippets
https://www.google.com/webmasters/markup-helper/
http://schema.org
![Page 19: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/19.jpg)
!
Guest Speaker: Tracey Nero (Woods) search-optimized.com
HOA host: Randy Milanovic kayakonlinemarketing.com
www.linkedin.com/groups/HUG-Canadian-Prairies-5043010
![Page 20: Rich Snippets Introduction with Tracey Nero (Woods) with HubSpot User Group Canadian Prairies and Kayak Online Marketing](https://reader033.vdocument.in/reader033/viewer/2022051322/5440d91eb1af9ff34b8b4576/html5/thumbnails/20.jpg)
FURTHER READING
http://kayakonlinemarketing.com/publications/PLEASE SHARE
(Always Attribute)