riches in niches workshop pt. 1
DESCRIPTION
Both studies and experiences show us that - unless you have a massive budget and resources - it's almost impossible to market to and effectively penetrate a broad market. To get your message across, build the most valuable relationships and to effectively penetrate your pool of prospects, the best outcomes consistently result from messaging and marketing strategies focused on high-value niches.PlannersConnect.com is very pleased to be able to present this three-part workshop by guest speaker Susan Friedman, widely known in the industry as "The Trade Show Coach".In this session, Susan will help you learn the secrets to master your niche and maximize the reward.This session will provide you and your team with instant and actionable tools and methods to maximize your profits from a successful, unified niche marketing strategy for your business - no matter what the size.Session 1: The Fast Lane to Increased Profits * 5 tools to better understand and cash in on your niche * How to narrow your approach and increase your bottom line * People or product focused? Which works better and why?TRANSCRIPT
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
This is session #1 of a 3 part workshop presented by PlannersConnect.com
To view the recorded webinar, click the link below:
The speaker, Susan Friedmann, invites you to join her discussion group at PlannersConnect.com
Click the link below to join*:
http://bit.ly/NicheDiscussions
*If you aren’t a member of PlannersConnect.com, you’ll need to register along the way.
Registration is free and your privacy is protected.
http://bit.ly/RichesInNiches-Pt1-Recording
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Problems in the Marketplace…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Too many products & services
© Susan Friedmann, CSP ■ The NichePreneur® Coach ■ www.richesinniches.com
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Little difference between salespeople
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Determining factor…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Position yourself as an
in a “niche” market
The Solution…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
What is a Niche Market?
A niche market is a focused, targetable portion of a market.
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Business with niche market focus...
…addresses a need for a product or service not addressed by mainstream providers.
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Growth Industries
Entertainment
Healthcare
Travel & Tourism
Bio-Technology
Telecommunications InformationTechnology
Food & Drink
Pharmaceuticals
Energy
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Example: Travel & Tourism
Eco-tourism
Honeymoon
Cultural Youth &
Student Travel
Diving
Business EventsHealth & Wellness
Golf
School TripsPilgrimage Tours
Luxury TripsSports
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
• Take a market
• Cut it up into small segments
• Focus on one or more smaller pieces
Niche Marketing Recipe
Do you specialize in a niche market?
Yes
No
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Meet Some Experts…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Experts…
NichePreneurs®®
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Someone who...
... specializes in a Niche
... becomes an Expert
... uses their Expert Identity
to anchor a profitable
business
What is a NichePreneur ®?
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The NichePreneur™ Mantra
BE THE BE THE EXPERTEXPERTBE THE BE THE EXPERTEXPERT
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Fewer competitors
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
More efficient
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
More profitable
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Increased visibility
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The glue that holds your
Niche together
The GEL Formula
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
G = Growing
Growth Industries
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
E = Experience
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
L = Love
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Decision to make…
Niche by...
... Target Audience
... Industry
... Target & Industry
... Geography
... Service
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
5 Ways to Hitch Your Niche
NNeeds
IInfluences
CChallenges
HHelp
EExplore groups
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Exhibiting Industry
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The NichePreneur™ Mantra
BE THE BE THE EXPERTEXPERTBE THE BE THE EXPERTEXPERT
