Finding Riches in Real Estate Niches Finding Riches in Real Estate Niches

@LindaDavis#RETSO

@LindaDavis#RETSO

I am not a geek.It is more about good content

than it is about technology.

In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. It’s not about being all things to all people, but being a mini-celebrity to the right people.

It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.”

Steven Van YoderGet Slightly Famous

The goal: to become “Just slightly famous”

1. Create a Database

www.GaryDavidHall.com

2. Know Your NumbersAltos Research

Real Market Reports

Roost on Facebook

Realtor.org

Local MLS Statistics

3. Know Your Market Become the Expert

Ledyard, CT

4. Don’t Be Invisible

Volunteer

“Everyone is a publisher…. The ease and low cost of publishing via blogs, videos, podcasts, forums, and social networks like Twitter and Facebook mean that businesses can reach their customers directly with relatively little cost.”

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!”

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business

Ann Handley

5. Become a Publisher

1. Blogging

2. Social Media

3. Location Based Technologies

Become a Publisher

blog

POSTEROUS

If you can use email, you can blog. Really.

Posterous Facebook

Posterous Flickr

Posterous Twitter Stream

1. Blogging

2. Social Media

3. Location Based Technologies

Become a Publisher

Facebook - Use Good Content. Period.

Use links, photos, videos, interesting updates.

Become a Resource

Encourage Community Involvement

Hi Linda, My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive. I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time. Thanks again!Drew

1. Blogging

2. Social Media

3. Location Based Technologies

Become a Publisher

YelpConnect people with local businesses

Suggestion: Sign up on Yelp and leave 10 reviews on locations in your niche..

…….Brian Copeland

Foursquare – More than a game

Check inBadgesPoints

Pssst: Despite what the geeks tell you, old fashioned ideas work too.

Riches in NichesHow to Make it BIG in a Small Market

Susan Friedmann

Content Rules:How to Creat Killer Blogs, Podcasts,

Ebooks, Webinars (and More) That EngageCustomers and Ignite Your Business

Ann Handley & C.C. Chapman

Get Slightly FamousSteven Van Yoder

Resources