retso remarketing - the easy way to double your lead conversion

RemarketingThe Simple Way to

Double Your Lead Conversion

#RETSO @dakno

Thursday, April 12, 12

Visit / Impression

Engagement

People Who Interact

Inquires / “Leads”

SaleClients / Relationships


Visit / Impression

Engagement

People Who Interact




Most web traffic is one and done!


“I’ll follow up with an email”“Let’s chat on Tuesday”

“Let’s touch base in a few days”

“Want to do lunch Friday?”


Conversion Rate?


Most web traffic is one and done!


Not Leads. Actual Visits.


3000 Monthly Visits50% One Time Visits

1500 Visitors are“One and Done”


1500 Wasted Opportunities


But they didn’t interact?


How do I contact someone if I don’t have their email?


You can build a marketing list of anyone who comes to your site.

Even if they never interact or fill out a form.

•Sellers•Buyers•Relocating•Foreclosure


You have a wealth of information about your visitors.

You just don't realize it.


Retargeting


Tracking Code

WebsiteBlogIDXFan Page

Triggered by a visit to your...


Your Message Here


Advantages


Staying TopOfMind


“I see your ads everywhere!”


Why It Works...The Reticular Activator


Timing is EverythingThe Ultimate Drip Campaign


Less Obtrusive& Eliminates the “Tire Kickers”


Visit / Impression

Engagement

People Who Interact




The “How To”


adwords.google.com


Multiple Lists / DatabasesSellers, Buyers, Foreclosure, Communities

Choose FrequencyImpressions per day/week

Target Specific SitesPrestigious, Real Estate Related, etc.


@dakno

dakno.com/retso


retso remarketing - the easy way to double your lead conversion

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