ridge consulting socialcontent presentation
TRANSCRIPT
SocialContent
Branding | Awareness | Credibility
Now that you have established a large social network…
Build your BRAND
Build your CREDIBILITY
Establish your team as THOUGHT LEADERS
Create and reinforce AWARENESS
Gain MINDSHARE
Establish your company and your team as the de facto standard in the minds of your social network!
Driving Your Brand
Pre-Scheduled Content
“Likes” & Comments
Generate Clicks, Likes, Shares of Your Updates
Interact with Your Network
Identify & Promote Your Most Popular Content
Push Your Updates Across All Profiles
Twitter, LinkedIn, Google+
Track & Manage Your Networking Activity
Branding
Sales Pipeline
Thought Leadership
Referrals
The Benefits
Typical “Curated” to Original Content Ratio:80:20
i.e. for every 10 posts, at least 8 should be third-party
3rd Party Keyword based content curationE.g. TSL will setup Google Alerts based on keywords
Statistics based research (one per month included in RelSell)
Custom built content (e.g. white papers, videos, case studies)Priced separately – ask us about a custom campaign
Typically approx. £400 / €470 per piece
Your own contentWebinars can be turned into multiple sources
E.G. – Slideshare presentation, whitepaper, hosted recording
Potential Sources
Price: £590 / €700 per monthPaid in advance via PayPal
Update every working day
Hootsuite Basic IncludedUp to 5 profiles updated daily
(Twitter, Google+ and LinkedIn are all separate profiles)
Basic Hootsuite Reporting at end of monthNumber of click-throughs, geographic split
How Do We Start?
Your Social Networks
