ridge consulting strategy development workshop overview
TRANSCRIPT
Your Company Needs Direction
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
“The company without a
strategy is willing to try
anything."
― Michael Porter
Why Strategy?
Many companies jump straight into product, sales, operational and marketing
strategies (functional strategies).
Corporate strategy needs to come first, providing coherence and longer-term
direction to these functional strategies
A Corporate Strategy is:
Enduring
Adaptable
Coherent, and
Transcends S-Curves
Provides a longer-term framework as a context for direction and decision-
making about functional strategies and a rapidly changing environment.
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
The Gap: Strategic Direction
Marketing Planning
BTI Workshop
Strategic
Stars
Workshop
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Workshop Goals
Introduce to you a framework of tools which you can use to build and refine
your strategy over time, and which can be used as a frame of reference for
future decision making.
Help you commence your JOURNEY towards developing an enduring, coherent
strategy based on a distinctive competitive advantage and which transcends
technology S-curves or business cycles.
End the day with your completed DRAFT strategy canvas.
Help you to highlight the right questions to ask of yourselves going forward.
Provide a basis for our three 2-hour follow up sessions.
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Workshop Agenda Using Ridge Consulting’s Proprietary “ALIGN”™ Methodology for
accelerated strategy development
Aspire: Organisational Purpose
Vision & Mission
Lookout: External Analysis
Political, Economic, Environmental, Social, Technological, Legal
Internal: Internal Analysis
SWOT, VRIN Analysis
Gap: Strategic Options, Strategic Fit & Strategic Choice
Identify Your Distinctive Competitive Advantage
Gap Analysis (strengths you need to develop)
New Direction: Potential Strategies
Competition, Market Positioning and Potential Solution Offerings
Deliberate and Emergent Strategies
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Strategy Development Tools We Use
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Your New Strategy
We will leverage these strengths and core competencies:
1.
2.
3.
To focus on this market segment:
1.
And invest in these internal assets to become the dominant player within this
timeframe:
1.
2.
3
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Strategy Development Canvas
End of Day Output
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Michael Kelly, B.Sc., MA, C.Dir
• Chartered Director
• The global “gold standard” in company leadership & direction.
• Serial Entrepreneur
• Managing Partner, Ridge Consulting
• CEO, Impertion Ltd
• Co-Founder, TSL Marketing
Workshop Leader
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
What Our Clients Say
Melissa Hadley, Global Channel Strategy and Development Manager, IBM Cloud
“The IBM Stars initiative is absolutely committed to the successful development of our hybrid cloud partners. This investment in the strategy development workshops from Ridge Consulting demonstrates IBM’s dedication to our partners long-term success. We now look forward to these partners achieving their full potential, and to their successful long-term partnership with IBM”.
Ales Smetana, CEO, SpecialistsGrid
“I was very surprised at how much we were able to achieve in a single day. The workshop leader kept us highly focused as we worked through the methodology. By the end of the day not only had we gained serious insights into our direction and gaps, we also had a clear and comprehensive basis for our strategy. I highly recommend this workshop to any technology Reseller that needs to find their focus.”
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]
Thank You!We look forward to working with you and your team…
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com [email protected]