right to buy – getting to a hard-to-reach audience at low cost | michaela capanna | october 2014
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Presentation by Michaela Capanna, Campaigns and Marketing, at the GSC Comms Exchange - 'DCLG present: ‘Low cost and quirky – effective campaigns on a small budget’ on 9 October 2014.TRANSCRIPT
Right to Buy – getting to a hard to reach audience at low cost
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Right to Buy – getting to a hard to reach audience at low cost
153%
Working out your discount