rise above the noise in 2015
TRANSCRIPT
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Rise Above The Noise in 2015
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Find Our Top Tech Tools
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www.LorisTools.com
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Content is the PRESENT& FUTURE of Real Estate
Marketing
Buyers Are On The Web
92 % of buyers use the internet in the process
50% Are On Mobile Devices
Sellers are on the web too!
50% of Sellers are referred to an agent by a friend
The other half find them through media channels and advertisements
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Consumers Want A Quick Exit
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Don’t Just Create “Content” – Create Value
What is Content?
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WHO…. Am I Trying to Reach?
What Do I Create?
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Answer Questions • All About Loans • Seller Financing• Inspections and Negotiations• Escrow and Attorneys• Earnest Money• Worst Case Scenarios • Real Estate Terminology• Home Warranties, Home Insurance• Taxes• When do they get their money?• When do they get their keys?
Hire Writers with Crowd Content
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"Tired of searching for writers and negotiating price? They match your project with writers who best suit your needs. Simply tell them what you want, click go, and they start writing."
Go LOCAL! Hyper-Local
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• Neighborhoods• Schools• Local Businesses• Special Events• Things to do during the holidays• Seasonal Activities• Things to do with the kids during school
breaks• Things to do on a Budget• BEST of lists
Best Practice:Set up a Google Alert
>> Google.com/Alerts
Listing Marketing – Beat The Portals
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Instructions on Getting Your Listings To Rank on the Search
Engines
www.GetYourLeadsBack.com
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Use Social Media to engage current, past, and potential clients & to Drive SEO
Social Media Drives…
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• Search Engine Rankings• Traffic to your websites• Interest in your brand• Engagement with the people in
your database• Leads.. Through Advertising• Referrals from other agents!
Social Media For Business
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• Use Pages & Groups
• Run Ads
• Create Viral Content
• Tell your Story
• Let people know where to find you
Best Practice: Create a Local Facebook Group
• Title it something the locals will recognize such as:"Living Loud and Proud in Las Vegas”"Summerlin Residents - We ARE Summerlin”"Living in Macdonald Ranch”
• Invite members to talk about• Local Businesses they like• Play dates• Special events
• You offer Expert Advice when Asked! Create Blogs about the community that could go viral. Example “15 Spring Egg Hunts with Interactive Map”
• Gain more group members by running a paid ad from your business page. Target the ad to only people that live in that zip code or area.
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Make Offers… A Lot of Them
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Lead BOX or Lead Magnet – a Form of Lead “Capture”
Your Website, Blog Posts, Videos etc. Should Offer Value
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• Use a Call to ActionClick Here, Call For, Register, Download
• Offer an Item of ValueFree Report, eBook, Home Value, Homes
• Create UrgencyWon’t Last, Act Now, Expires on ______
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Lead BOX or Lead Magnet – a Form of Lead “Capture”
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Lead BOX or Lead Magnet – a Form of Lead “Capture”
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How To Rise Above on Search
What Google Wants
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The Average web page ranking on page one of Google is
………. Over 2000 words long!
Google Wants Unique, Quality Long form Content
NO KEYWORD STUFFING!!!
What Else Does Google Want?
Mobile Responsive
Fast page load
Low Bounce Rates (Work for under 25% per page)
Engagement (Time on site, Average is less than a minute)
Action – Clicks, Monitor your average over time and work to increase.
Clicky Analytics
The Ballen MethodFind this Tool at www.LorisTools.com
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
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“The Most Valuable visitor is not the one who ‘registers’,
It’s the one that comes back.”
Where to Find The Links
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Products we talk about
www.LorisTools.com