river island customer profile
DESCRIPTION
Brief presentation put together for an old meeting on River Island Customer ProfileTRANSCRIPT
![Page 1: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/1.jpg)
River Island’s Customer
![Page 2: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/2.jpg)
If the River Island customer was a celebrity?
![Page 3: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/3.jpg)
![Page 4: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/4.jpg)
The River Island Woman: 18-35, confident, fashion conscious individual with a busy lifestyle –she is a mother, a daughter a student or businesswoman
![Page 5: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/5.jpg)
River Island Man: 18-35, confident, fashion conscious individual with a busy lifestyle – father, businessman, construction Worker, sportsman, student, musician...
![Page 6: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/6.jpg)
Pastimes and hobbies
![Page 7: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/7.jpg)
![Page 8: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/8.jpg)
Likes new technology in the same way they like new
trends..
![Page 9: River Island Customer Profile](https://reader035.vdocument.in/reader035/viewer/2022081720/547e2eefb47959b6508b4ada/html5/thumbnails/9.jpg)
If the River
Island
customer
drives a car…
fast, stylish,
prestige,
convenient,
durable…
BUT
Second hand