River Ridge High School

Agenda

• Introduction to ThurstonTalk– Business Model– Branding vs Advertising– Integrated Branding Platform

• Project Timeline• Questions

Why are we doing this?

• Why did we decide to partner on this project?• What can you expect to gain?• How will this help you in the future?

ThurstonTalk’s Business Model

• Defining a new industry• Creating positive stories• Building unique advertising packages• Following through on our commitments• Avoiding controversy• Working with everyone

Branding vs Advertising

• What does ThurstonTalk sell?– Branding vs advertising

• How do we differentiate from other advertising options?

What factors impact traffic?

• Season• Time of day• Community events• Weather• Fewer daylight hours• School breaks• Recognized holidays• State legislative session• Storms and power outages• Day of the week• Seasonal events/holidays• Meal time• Major sporting event

1/1/2013

What makes a good TT article?

• Hyper local content tied directly back to Olympia, DuPont, Elma, and Shelton

• Unique story or a different angle• Seasonal or timely stories• Inclusion of high quality photos that quickly

describe the content• Social media following or activity

Submitting Story Ideas

• Submit 3-4 story ideas by September 27.• Include a brief description on why you think

the idea would make a good story.

• Be ambitious!

Project Timeline

September 27 – Students pitch ideas.October 4 – TT assigns stories.October 18 – Students first drafts due.November 1 – TT provides comments.November 15 – Students second drafts due.November 27 – TT provides comments.December 13 – Final drafts due.December/January – TT publishes stories.

River Ridge High School