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    Food plays very vital role in maintaining proper health and also helps in

    prevention and cure of diseases. Good nutritive food makes health, but at the

    same time bad or unhealthy food give rise to several diseases. Our cells,

    tissues and all organs works properly only with nutritious food which we eat.

    All body functions metabolic, hormonal, mental, physical or chemical cannot

    be performed by the body without nutritive food. Food provides us withimportant nutrition which is important in cure of diseases.

    Many researchers claims that various diseases are caused by essential

    nutrients under supply, but they also claim these diseases can also be

    corrected when all the nutrients are supplied, in a proper way.

    A well-balanced, nutritive and correct diet is thus of utmost importance for

    the maintenance of good health and the healing of diseases.

    Such a diet, obviously should be made up of foods, which in combinationwould supply all the essential nutrients.

    In todays fast paced world, people look at faster alternatives of food.

    Something that is quick to make, easy to carry and cheaper option. Hence, the

    advent of fast food joints. Although these foods are better in taste and do not

    take much time in preparation, they are unhealthy and loaded with fats.

    Fast foods remain extremely popular, despite their un healthiness. However,

    there are many reasons to try to make healthier choices about food instead ofbeing taken in by the allure of quick and convenient fast food restaurants.

    CaloriesFast food has more calories on average than healthy foods do, leading to

    greater weight gain for people who make fast food a major part of their diet.

    Fats

    Not only does fast food generally contain more fat than healthy foods, but it

    also contains worse types of fats. Healthy food primarily containspolyunsaturated and monounsaturated fats, while fast food is high in

    saturated fats and trans fats, the kind which contribute to heart disease.

    Cost

    Fast food is often cheaper than healthy food, which may account for some of

    its popularity. The inexpensive nature of fast food is partly due to the inferior

    ingredients used.

    Nutrients

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    Healthy foods are by definition nutrient-rich, with vitamins, minerals and

    phytochemicals that benefit the body. Fast food, due to ingredients and

    preparation techniques, tends to be nutrient-poor even though it is high in

    calories.

    ConvenienceOne big benefit of fast food is its convenience, since it is quicker to prepare

    or purchase than healthy foods. By taking shortcuts on healthiness, fast food

    can often be prepared in minutes, or even seconds.

    Taking all these into consideration, our study aims at trying to understand the

    reasons why students at IMNU prefer fast foods to the freshly made mess

    food.

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    Literature Review

    1.Fast-Food Consumption Habits of University Students:The Sample of

    Ankara

    Hulya Yardimci , Yahya Ozdogan2, Ayse Ozier Ozcelik1 and Melin Saip

    Surucuoglu1

    'Department of Nutrition and Dietetics, Faculty of Health Sciences, Ankara

    University, Ankara, Turkey,2Department of Nutrition Sciences, School of

    Home Economics, Ankara University, Ankara, Turkey

    The aim of this research was to determine fast-food consumption habits of

    university students.

    A total of 401 students, of whom 297 were female (74.0%) and 104 weremale (26.0%), from different universities in Ankara constituted the sample of

    the research. In the research a questionnaire was used as data gathering tool.

    In this research, it was determined that the rate of fast-food consuming

    university students is high. Such a diet has become a part of today's way of

    living. In fast-food menus, some nutrients are inadequate whereas some

    others are

    oversupplied. Offering healthy options in these menus will help people keep

    healthy. It is believed that healthier menus will be more available in fast-food

    restaurants if

    inspections on menus are performed and nutrition facts are written on menus

    more clearly.

    2.Food Intake Is Influenced by Sensory Sensitivity By: Naish, KatherineR.; Harris, Gillian; Bruce, Amanda. PLoS ONE. Aug2012, Vol. 7 Issue 8,

    Special section p1-4. 4p. DOI: 10.1371/journal.pone.0043622.

    Wide availability of highly palatable foods is often blamed for the rising

    incidence of obesity. As palatability is largely determined by the sensory

    properties of food, this study investigated this study investigated how

    sensitivity to these properties affects how much we eat.

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    3.Perceived Effects of Stress on Food Choice : By Georgina Oliver Jane

    Wardle Physiology & Behavior Volume 66, Issue 3,May 1999, Pages 511

    515

    Self-reported effects of stress on eating behaviour and food were assessed in

    a brief questionnaire in 212 students. Snacking behaviour was reportedly

    increased by stress in the majority of respondents (73%) regardless of genderor dieting status. The overall increase in snacking during stress was reflected

    by reports of increased intake of snack-type foods in all respondents

    Research Design

    The research will be conducted using descriptive approach. Our project aims

    at finding out the habits and reasons for poor food choices. So we would use

    the descriptive approach in this survey.

    Targeted Sample Population: The educated urban population between 18

    to 26 years of age We are looking at the young college students of Nirma

    university.

    Sampling Plan:This population will be further differentiated on various

    parameters like:

    Gender

    Course of study

    Methods of Data Collection: Web based survey, Questionnaires

    The use of field research is beneficial in a manner where people are closer to

    real world conditions and that it is the best way to discover the particularinformation required. Business can be sure that the information gathered is up

    to date. Online surveys automate the tedious paper survey process so that the

    responses are automatically submitted in to the database and prepared for

    analysis.

    http://www.sciencedirect.com/science/article/pii/S0031938498003229http://www.sciencedirect.com/science/article/pii/S0031938498003229http://www.sciencedirect.com/science/journal/00319384http://www.sciencedirect.com/science/journal/00319384/66/3http://www.sciencedirect.com/science/journal/00319384/66/3http://www.sciencedirect.com/science/journal/00319384/66/3http://www.sciencedirect.com/science/journal/00319384http://www.sciencedirect.com/science/article/pii/S0031938498003229http://www.sciencedirect.com/science/article/pii/S0031938498003229http://www.sciencedirect.com/science/article/pii/S0031938498003229
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    Method of Data Analysis:Coding Methods

    An interpretative technique that organizes the data and provides means to

    introduce the interpretations of it into certain quantitative methods. Most

    coding requires the analyst to read the data and demarcate segments within it.

    Each segment is labeled with a code usually a word or short phrase that

    suggests how the associated data segments inform the research objectives.When coding is complete, the analyst prepares reports via a mix of:

    summarizing the prevalence of codes, discussing similarities and differences

    in related codes across distinct original sources/contexts, or comparing the

    relationship between one or more codes.

    Scale of Measurement:Combination of various scales will be used such as:

    Simple category scale

    Multi choice

    single response scale

    Likert scale

    Beneficiaries:

    1.Students would understand how their habits are harming them

    2.Parents would be able to provide them with better food alternatives

    3.The canteen and mess in colleges can change their menu and make it

    more nutritional with healthier food alternatives

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    Limitations

    Honest reporting is not guaranteed

    The sample is confined to IMNU so the scope of study is small.

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    Problem Formulation

    To determine the habits and the reasons for poor food choices among college

    students.

    Research Objective

    >>To help college students identify their eating habits so that they can

    have a healthier lifestyle.

    >> To highlight any alternative nutritional food choices for them.

    Formulation and Testing of Hypotheses

    Awareness Level among students for healthier food option

    - H0: There is no significant difference in the awareness level of customers with respect to

    gender

    - H1: There is a significant difference in the awareness level of customers with respect to

    gender.

    Conclusion: We do not accept the null hypothesis.

    There is a significant difference in the awareness level abut calories with respect to

    gender.We can say that women are health conscious nowadays.

    Spending pattern of male students on fast f ood:

    -H0: males spend more than 200-1000 rupees on fast food in a month

    -H1:Males do not spend more than 200-1000 rupees in a month on fast food.

    Conclusion: We accept the hypothesis.

    Males spend more money on fast food than females in a month.

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    DATA ANALYSIS AND INTEPRETATION:

    1. What types of food do you prefer?

    Male Female

    Vegetarian 29 11 40

    NonVegetarian 14 6 20

    43 17 60

    We can see that67.44% males prefer vegetarian food ,32.5% males prefer non vegetarian

    food. Similarly 64.7 % females prefer vegetarian food and 35.3% females prefer non

    vegetarian food.

    We can conclude that since the students in IMNU are preferring vegetarian food to non

    vegetarian food.

    0

    5

    10

    15

    20

    25

    30

    35

    Male Female

    Vegetarian

    Non Vegetarian

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    2. How many times do you consume fast food in a week?

    Male Female Total

    Every day 3 0 3

    1-2 times 20 9 29

    3-4 times13 3 16

    5-6 times 2 0 2

    Rarely 5 5 10

    Total 43 17 60

    3. When do you go to fast food restaurants?

    We can see that by cross tabulation we could find that males go out for having fast food more than

    females by 28.57 %

    0

    5

    10

    15

    20

    25

    Every

    day

    1-2

    times

    3-4

    times

    5-6

    times

    rarely

    Male

    Female

    0

    5

    10

    15

    20

    25

    Weekdays Weekends Both

    Male

    Female

    Male Female

    Weekdays 2 0 2

    Weekends 18 10 28

    Both 23 7 30

    43 17 60

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    4. Which is your preferred drink? Rank accordingly.

    Cold drink

    Fruit/vegetable juice

    Water

    Milk shakes

    Low fat health drink

    We see that that the most preferred drink is fruit juice. The second most preferred is water at a score of

    252. The least popular choice is Low fat health drink at score 165.

    There is little difference among the two most popular choices. We see that students are opting for

    healthier options in choice of drink. So if these are provided at mess it would benefit their health.

    0

    50

    100

    150

    200

    250

    300

    SCORE

    Cold Drink

    Fruit Juice

    Water

    Milk shake

    Low fat health Drink

    COLDDRINKS

    FRUITJUICE

    WATER MILKSHAKES LOW FATDRINK

    SCORE 240 256 252 224 165

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    Ques: Preference of which type of fast food

    Male Female Total

    Ice Cream 9 (12.5%) 5 (6.9%) 14

    Burger 7 1 8

    Pizza and pasta 9 6 15

    Street food 15 5 20

    Chinese 9 3 12Non veg 2 1 3

    Total 51 21 72

    Here we have two variables gender and type of fast food in cross tabulation.

    We can see from the bar graph that men are consuming the different varieties of fast food much more

    than women. As we had proved earlier that women are more health conscious ,we can say that due to

    women being more health conscious and weight conscious they do not indulge in fast food as often

    than men.

    0

    2

    4

    6

    8

    10

    12

    14

    16

    Ice cream Burger Pizza and

    pasta

    Street food chinese Non veg

    Male

    Female

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    After introducing a moderating variable to refine our conclusion about the type of fast food preference

    with a third variable on spending.

    As shown below graphically,street food is most popular among both males and females. They spend

    mostly on this type of food. It can be concluded that they give more importance to cheap tasty fast .

    0

    1

    2

    3

    4

    5

    6

    7

    8

    Icecream Burger Pizza and

    pasta

    Street food Chinese Non Veg

    1000M

    1000F

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    5. Do you eat salad regularly?

    RowLabels Always Never Often Rarely Sometimes

    GrandTotal

    Male 12 2 13 12 10 49

    Female 7 5 6 5 23

    GrandTotal 19 2 18 18 15 72

    Female

    Always

    Never

    Often

    Rarely

    Sometimes

    Male

    Always

    Never

    Often

    Rarely

    Sometimes

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    6. Are you aware of the calorie and preservative content in Fast food??

    Male Female

    Yes 25 13 38

    No 18 4 22

    43 17 60

    76.47% females are aware of the calorie and preservative content in fast food.

    58.13% males are aware of the calorie and preservative content in fast food.

    0

    5

    10

    15

    20

    25

    30

    Yes No

    Are u aware of calorie

    intake Male

    Are u aware of calorieintake Female

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    8. What is the amount you spend in a month on eating food outside mess?

    RowLabels

    LessthanRs.200

    MorethanRs.1000

    Rs.200-Rs.1000

    GrandTotal

    Female 4 8 11 23

    Male 2 23 24 49

    GrandTotal 6 31 35 72

    74.19% males spend 200-1000 rupees in a month but only 31.14% females spend 200-1000

    rupees on fast food in a month.

    We perform a z test to verify this percentage interpretation.

    H0= males spend 200-1000 rupees in a month

    H1= males do not spend 200-1000 rupees in a month.

    Taking significance level at 0.05% critical value of z is 1.96. For our sample the calculated z came out

    to be -0.806. So, we accept our null hypothesis.

    0

    5

    10

    15

    20

    25

    30

    Less than Rs.200 More than Rs. 1000 Rs.200-Rs.1000

    Female

    Male

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    Ques:Mess food is good quality healthy food.

    Weights Answer Male Female Weightedscore

    Percentage (%)

    1 Disagree 32 15 47 10.39

    2 Neutral 45 24 138 30.53

    3 Agree 64 25 267 59.07

    Total 452

    We can see that 59.07% of the students agree that mess food is of good quality.

    VERIFICATION BY z-TEST

    We will verify this by performing a z-test. Out hypothesis will be

    Ho = students agree that mess food is of good quality.

    H1 = students do not agree that mess food is of good quality.

    Taking significance level at 0.05% critical value of z is 1.96. For our sample the calculated z came out

    to be -0.945. So, we accepted our null hypothesis.

    Result: Students agree that mess food is of good quality.

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    Ques:. I do not like the taste of the mess food.

    Weights Answer Male Female Weightedscore

    Percentage (%)

    3 Disagree 20 6 78 21.84

    2 Neutral 33 30 126 35.29

    1 Agree 109 44 153 42.85

    Total 357

    It is a negatively worded Likert statement .So the weights are assigned in reverse order.By percentage

    we see that about 42.85% students do not like the taste of mess food.

    VERIFICATION BY z-TEST

    We will verify this by performing a z-test. Out hypothesis will be

    Ho = Students like the taste of mess food.

    H1 = students do not like the taste of mess food.

    Taking significance level at 0.05% critical value of z is 1.96. For our sample the calculated z came out

    to be 3.106. So, we did not accept our null hypothesis.

    Result: Students do not like the taste of mess food.

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    Bibliography

    (1)Gwendolyn Dennis Devins, Johnson C Smith University, 1998 : Food

    choices and eating habits among college students.

    (2) William G. Zikmund ,Business Research Methods, Cengage Learning