roadshow asia vodafone
DESCRIPTION
TRANSCRIPT
Confidential C3
Version 0.11
6th May 2010
Building a
Developer
Ecosystem
Vodafone Group Developer Marketing
Sanj Matharu – Principal Manager
@sanjmatharu
Confidential C3
Version 0.1
Developer Landscape
Confidential C3
Version 0.1
3
Developer Programs everywhere!
Membershi
p models• Student, Online, Select, Premier
(FREE - $3500)• one level (free)
• Champion,
Launchpad, PRO
(€0, €300, invite-
only)
• MSDN Subscriptions
– 6 tiers (£400 -
£7300)
Appstore
QA• iTunes 2 week QA process for
apps submitted
• No approval
process (ratings
based)
• 2 weeks + • 2 weeks
Tech
Support• Ticketed depending on
membership level
• none, all online
community
• Ticketed
depending on
membership
level
• 2 -4 incidents
dependant on
membership level
Tools• Xcode, static code analysis,
MySQL, vizualization tools, dead
code stripping etc
• Categorised:
AJAX, Ads, Geo,
Browser etc
• Profiler,
runtimes (i.e.
QT), device
plugins (i.e. for
N97), IDE
extensions
• PowerToys, DRK
(ActiveSync, Device
Centre, .NET, SQL
Server etc),
Other
services• Developer hardware discounts,
tickets to WWDC
• Android Dev
Phone 1, online
docs
• Discount
devices, alpha,
beta code and
tools, account
management
• Magazines,
newsgroup support,
alpha and beta
product access, online
chat service for top
tier members
Confidential C3
Version 0.1
Why support developers?
Platform
Support
Developer
Ecosystem
support
Rich apps &
Services
• Technical information
• SDKs and plug-ins
• News
• Testing and signing
• Technical support
• Local Outreach
• Rich, cool, and relevant
applications and services for
every device
• Revenue
• Customer Engagement
Certificate
• Support of developers leads to provision of rich applications, services and revenue, as shown by Nokia, Google and Apple
www.jil.orgwww.jil.org
Confidential C3
Version 0.1
Tell me more about developers…
Confidential C3
Version 0.16 28 May 2009
Targeting the right developers
High population
Low population
Low technically
and low $$$Highly
technically and
high $$$
Professional Mobile developer
‘Casual’ developer
Web/mobile/other developer
Respected by
peers
Respected by
colleagues and
peers
Confidential C3
Version 0.1
What is a mobile S/W developer?
Mobile SW Developers
Web Developers
Operators
Flash Developers
Students
Creative Professionals
Prosumers
Consumers
Open Source Community
The developer ecosystem is composed of talented developers with various backgrounds
and skill sets
• 43% of global developer community is focusing on mobile*• 51% of mobile developers are targeting web applications*
*Source: Christy Wyatt, VP Platforms and Ecosystem, Motorola
Confidential C3
Version 0.1
So what do developers want?
Confidential C3
Version 0.1
Developers need to communicate with others in the ecosystem and gain the
support and information they require.
Vodafone strategy should be to continue to grow the online content and open
communication with the developer ecosystem.
What do developers find the most valuable?
Source: Wireless Development Survey 2007: Volume 1, ©2007 Evans Data Corp.
Communication
AttributesMost important (%)
Second most
important (%)
Third most important
(%)
Access to a
developer
community
68.5 28.0 3.5
Access to technical
experts (support)60.0 35.0 5.0
News article
repository48.1 46.9 5.0
What’s new and
whitepapers35.0 53.0 12.0
Confidential C3
Version 0.1
Developer Outreach – Face to face
Confidential C3
Version 0.1
Over The Air 2009• DATE: 25/09/09 and 26/09/09 (24h hackathon)
• Location: London
• Attendees: Approx 200 developers
• Agenda: Keynote and a series of workshop sessions
Confidential C3
Version 0.1
Developer Outreach – Online
Confidential C3
Version 0.1
Competitions
Summer of Widgets competitionJuly 6th – Aug 31st
Vodafone
AppStar
Confidential C3
Version 0.1
Content
• Making presentations with voiceovers available to a wider audience
• Video interviews to capture feedback and share experiences
Confidential C3
Version 0.1
Content
Product roadmap
Content roadmap
Supporting marketing
activities
1.02.01.5
Theme: LBS
Whitepaper and
webinar
LBS focused
developer events
Theme: Billing
Podcast and online
competition
Magazine editorials Competition winners
announcement
Confidential C3
Version 0.1
As the industry moves into the app space, all naturally need to populate
the area with cool apps.
Competition drives brands/agencies to build apps for other platforms…via
developers!
The result?
Phone Shop Games page
Web Shop landing page
Confidential C3
Version 0.1
Thanks!