Cause Marketing and Social Responsibility

Rob HortonVice President, MarketingDecorative Paints North America

SME ConferencePuerto Rico

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• About AkzoNobel

• Our Approach to Social Responsibility

• Impact for Sales and Marketing

• Questions and Answers

Agenda

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AkzoNobel key facts

2010

• Revenue €14.6 billion ($19 billion USD)

• 55,590 employees

• Around 40 percent of revenue from high-growth markets

• One of the leaders in sustainability

* Before incidentals

Revenue by business area EBITDA* by business area

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AkzoNobel is the world’s largestpaint and coatings supplier

2009 revenue in € billion

Akz

oNobel

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2

4

6

8

10

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aint

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Excellent geographic spread ofboth revenue and profits

High-growth markets are important (39% of revenue)

High-growth markets profitability is above average

% of 2010 revenue

‘Mature’ Europe

39%

Asia Pacific

21%

ME&A

4%

Latin America

10%

North America

20%

‘Emerging’ Europe

6%

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Trusted portfolio of global brands

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SOCIALRESPONSIBILITY

31 million results

7

SOCIALUnderstand what’s

going on.

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Global megatrends affecting society

Drives innovation

Today we use replenishment capacity of 1.5 planets

* Sources: UN World Population prospects, OECD, IPCC, World resources institute, WBCSD

Population growth

6.8 billion people today to over 9 billion in 2050

Climate change

Increase the need for energy efficiency and low carbon & renewable energy sources

Scarcity of natural resources

A new middle class

3 billion people emerging over the next 20 years

Quality of life

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There’s a business case for being socially responsible…

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Demographics/ globalization

Scarcity of

natural resources

Climate change

Quality of life

Dematerialization

Recycling

Global emission rights

Renewable energy

Requires paradigm shifts in technology and our institutions

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Our sustainability framework

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There’s a human case as well…

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RESPONSIBILITYApply what you do best

to meet a specific need.

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“Guiding Principle #6: We identify

a specific point of intervention and

apply our efforts against a theory

of change.”

---Bill & Melinda Gates Foundation

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Our point of intervention: We add color to people’s lives

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Significant implications for sales & marketing

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1.) Employee engagement

2.) Brand building

3.) Community renewal

4.) Support a cause using a mightier platform

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Social Responsibility in the form of employee engagement

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Employee Engagement in the US

Social Responsibility in the form of employee engagement

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Brand Building in Poland

Social Responsibility in the form of employee engagement

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Urban renewal

in Vietnam

Own a Color and Save a Child’s LifeA cause marketing partnership with UNICEF

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Visit ownacolour.com

Q&A

SME ConferencePuerto Rico