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Rob Thorburn Chairman Scenic Caves Nature Adventureson behalf of the

Georgian Bay Destination Development Partnership

Tourism Industry

•$2 Trillion in sales world wide

•Goal $50 billion in Canada

Destination Marketing

•Creating ICONS within the province

•7 regions

Scenic Beauty

• Windswept pines

• Majestic towering cliffs

• Endless beaches

• Clear blue water

Georgian Bay = ICON ?

Natural Attractions• 2 UNESCO World Biosphere Reserves• Niagara Escarpment• 30,000 Islands• Canada’s Longest Footpath – Bruce Trail• Best Freshwater Boating• Deepest Freshwater Harbour – Parry Sound• 2000 km of shoreline – entirely in Ontario• World’s Longest Freshwater Beach – Wasaga

Beach• World’s Largest Freshwater Island – Manitoulin

Georgian Bay = ICON ?

Partners

DMOsBruce County Tourism

Grey County Tourism

Georgian Triangle Tourist Association

Town of Wasaga Beach

Southern Georgian Bay Chamber of Commerce

Georgian Bay Country

Sudbury Tourism

Rainbow Country Travel Association

Manitoulin Tourism Association

Industry Scenic Caves Nature Adventures

Blue Mountain

LAMBAC

Owen Sound Transportation Company (Chi-Cheemaun)

Parks Canada

Ontario Parks

Ministry of Tourism

Ministry of Northern Development & Mines

Goal and ObjectiveTo develop, position and communicate Georgian

Bay as an ICON tourism destination in Ontario; thereby enhancing economic and community benefits while respecting local

traditions and environment.

How did we get here?

• 2006 - Ministry of Tourism IDO $45,000

• OTMP Great Drive

• DMO Tourism Expertise

• Project Manager

• 2007 Partners $22,500

• 2007/08 Ministry of Tourism IDO $60,000

5 Tours

Motorcycle Tour• Best Roads

• Stops along the way

• Motorcycle friendly accommodations & restaurants

5 Tours

RV Tour• Best Places to RV

• Amenities

• Facilities

5 Tours

Beach Tour• Best Georgian Bay

Beaches

• Family Friendly Accomodations & Restaurants

5 ToursLighthouse & Marine Heritage Tour• 20 Lighthouses

• 32 Marine Heritage Attractions

• Accommodations & Restaurants

• Mature Market

5 Tours

Scenic Vistas

• Scenic vista

• Stops around the Bay

2 Product Packages

Outdoor Adventure

• Best Outdoor Adventure Opportunities

• Do-it-yourself, or

• Guided

2 Product Packages

Top Ten Things To See &

Do

• in each region around the Bay

www.visitgeorgianbay.com

Letters of Support• Manitoulin Island – GABE WILLIAMSON, CAO

• City of Greater Sudbury – JOHN RODRIGUEZ, MAYOR

• Rainbow Country Travel Association – DONNA GRAZIOTTO, PRESIDENT

• Parry Sound Area – CHRISTINE KING, GEORGIAN BAY COUNTRY

• Town of Midland – JAMES DOWNER, MAYOR

• Town of Penetanguishene – ANITA DUBEAU, MAYOR

• Town of Wasaga Beach – CAL PATTERSON, MAYOR

• County of Simcoe – JANE SINCLAIR, GENERAL MANAGER

• Town of Collingwood – CHRIS CARRIER, MAYOR

• Town of The Blue Mountains – ELLEN ANDERSON, MAYOR

• Blue Mountain/Intrawest – BEV PHILP, VP SALES MARKETING

• Scenic Caves Nature Adventures – ROB THORBURN, CHAIRMAN

• Owen Sound Transportation Company – IAN DEAN, MANAGER OPERATIONS & ADMIN

• Corporation of the County of Grey – BOB PRINGLE, WARDEN

• Bruce County – CHRIS LAFOREST, DIRECTOR ECONOMIC DEVELOPMENT

How can you get involved?

• Support

• Educate

• Discussions with your DMO committee representative

Questions?DMO Representatives• Bruce County - CHRIS HUGHES

• Grey County – BRYAN PLUMSTEAD

• Georgian Triangle Tourist Association – NANCY KINDLER

• Town of Wasaga Beach – BONNIE SMITH

• Southern Georgian Bay Chamberof Commerce – DENISE HAYES

• Georgian Bay Country – CHRISTINE KING

• Sudbury Tourism – MEREDITH ARMSTRONG

• Rainbow Country Travel Association – DONNA MACLEOD

• Manitoulin Tourism Association – JENNIFER SAYYAE

Industry Representatives• Scenic Caves Nature Adventures –

ROB THORBURN

• Blue Mountain – DON BRADEN

• Lambac – JOHN HODDER

• Owen Sound Transportation Company – IAN DEAN

• Parks Canada – DON WILKES

• Ontario Parks – CHRIS TOMSETT