Robert Hernandez

Kenny Keller

Mandakh Munkhbayar

Jamie McIntyre

http://www.youtube.com/watch?v=aacnvxFDIBs

Introduction Kenny

HistorySWOT Analysis

MandahkGlobal ExpansionFuture Trends

RobertCompetitors

JamieIndustry AnalysisRecommendations

Panasonic History

• On March 7, 1918 Konosuke Matsushita, along with his wife and brother in law founded Matsushita Electric Devices Manufacturing Works, which would later become Panasonic

• At the age of 23 Matsushita branched out on his own to put his improved light socket- an idea he had conjured for years- and other wiring fixtures into mass production.

Panasonic History Cont.

Panasonic History Cont.

Ultimately, Matsushita chose to manufacture his two new products-an attachment plug and a two-way socket.

They proved popular as they were of higher quality than other products on the market, and were 30% to 50% cheaper.

By the end of World War I Japan found itself consumed by a booming economy.

Panasonic History Cont.

Demand for factory workers skyrocketed. At this time Matsushita realized that a

reliable work force was the key to unlocking success.

1927: Matsushita, after a successful endeavor into bicycle lamp technology, moved the company into electro thermal products.

1951: they were a fierce competitor of agitator-type washing machines

Panasonic History Cont. 1953: Electric refrigerators. 1954: 5-tube and 4-tube 1-band portable radio. 1956: Automatic rice cookers and tape

recorders. 1958: Home air conditioners. 1960’s: The color T.V. and the microwave oven. 1970’s: The VHS VCR. 1980’s: CD players and the VHS camcorder. 1990’s to Current: Cell phones, D.V.D players

(Portable and In-home), plasma T.V.’s, D.V.D. car navigation systems, and digital T.V.

S.W.O.T.

1. Strengths Its ability to produce, manufacture, market, sell, and

satisfy its customers with any new product it produces.

Presence in any market. Brand recognition.

2. Weaknesses Entering a new market. New comer to the market. They are known for electronics and appliances.

S.W.O.T. Cont.3. Opportunities Entering a market that is relatively

untouched by the Panasonic company. Using its already vast knowledge of

electronics to obtain success in the market.

4. Threats The giants of the Digital Camera market like

Kodak, Sony, and Nikon. The crippled economy.

Global Expansion

North America Latin America Europe Asia & Oceania Middle East

Future Trends

Interchangeable lenses – Leica lenses Micro Four Third System Optical Image Stabilization Downsized body with advanced

functions

Flow of the Dust Reduction System

Competitors

Sony Corporation Eastman Kodak Company Nikon Corporation Olympus Corporation

Sony Corporation

• Originally called Tokyo Tsushin Kogyo• It was founded by Masaru Ibuka and Akio

Morita.• Their headquarters is located in Minato, Tokyo,

Japan• They make products from T.Vs, game consoles,

mp3, digital cameras, and many more.• Reputation for quality, reliability, innovation and

stylish design.• Sony had problems with their digital cameras

Eastman Kodak Company

• The founder was George Eastman• The company was established in 1888.• They released their first Kodak Camera in 1888.• Their slogan was “You press the button, we do

the rest”• Most of their cameras were designed and built

by a small company called Chinon Industries which were located in Japan.

• Which later their engineers came to work for Kodak.

Nikon Corporation 3 Japan’s well known makers of optical equipment merged in

1917 and created a company called Nippon Kogaku (Japan Optics).

Their headquarters is located in Tokyo, Japan Started designing camera lenses in the name of Nikkor Brand in

1918. They introduced their first camera in 1946 under the Nikon

Brand name. In 1991 they designed a portable camera for the U.S National

Aeronautics and space administration (NASA) They later join forces with famous industrial designer named

Girogetto Giugiario to design a 2nd camera for NASA. They ended up doing a partenership with Giorgetto Giugiaro to

produce digital SLR cameras based on existing Nikon film bodies.

Olympus Corporation It was founded by Takeshi Yamashita in 1919 They have gone through so many company names. Finally in October 1, 2003 the named the company

Olympus Corporation. It is located in Tokyo, Japan. Introduced first camera in 1936 called the Semi-Olympus They had 3 major problems which they needed to fix to

compete with other camera makers. They released the world lightest and most compact

camera in 1973 In 1980’s they came up with the world first weatherproof

camera which shot them straight up to the top again.

Digital Camera Industry

Started late 1980s Grew quickly DSLR Cameras most popular Lower quality cameras struggling Camera Phone popularity

Short Term Recommendations

Adjust to economy Focus on selling accessories Features

Long Term Recommendations Focus on Digital SLR Cameras Increase Market share in other regions Advertise Eco-friendly products

Sales by Region

Japan50.0%

China10.4%

Asia12.3%

Europe13.4%

Latin Amer-ica

2.0%

North America11.9%

Conclusion

Panasonic’s Lumix digital cameras may be new to the market but we believe that they will continue to grow into a major competitor in the future