robert r. harmon ph.d. - pbworks · harmon, robert, enrique castro-leon, and sandhiprakash bhide,...

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ROBERT R. HARMON, Ph.D. Address Portland State University PSU Office: (503) 725-4727 School of Business PSU Fax: (503) 725-5850 P.O. Box 751 Portland, OR 97207 PSU e-mail: [email protected]

Education

• Arizona State University, Tempe, Arizona Doctor of Philosophy: Marketing, Information Systems, Psychology, 1979 Dissertation: “Source Credibility and Persuasion: A Situational Approach,” Published in the Journal of Marketing Research, 1982. Chairman: Kenneth A. Coney

• California State University, Long Beach, California Master of Business Administration: Finance/Accounting, 1973

• California State University, Long Beach, California Bachelor of Science: Finance, 1972

University Employment 2013-2014 Professor of Marketing and Service Innovation, School of Business,

Portland State University and Director of the Marketing Innovation & Technology Track. Courses taught: Service Innovation, Product Innovation & Management, Marketing Strategy & Management, Marketing Intelligence & Analytics

2012-2014 Visiting Professor, Department of Technology and Society, College of Engineering and Applied Sciences, Stony Brook University (SUNY), Songdo, Korea (IFEZ).

2011-2014 Cameron Research Fellow, School of Business, Portland State University

2010-2014 Sustainability Scholar, Institute for Sustainable Solutions, Portland State University

2010-2012 Joint Professor, OHSU/PSU MBA Program, Division of Management, School of Medicine, Oregon Health & Science University. Course taught: Marketing Research & Strategy

2009-2013 Professor of Marketing and Technology Management, School of Business, Portland State University. Courses taught: Product Innovation & Management, Service Innovation, Marketing Management & Strategy, and Sustainable Marketing Strategy

2004-2009 Joint Professor, Management of Science and Technology Program, Oregon Graduate Institute. Course taught: Technology Marketing, New Products Management

Robert R. Harmon December 2014

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2003-2014 Director, Marketing Area, School of Business, Portland State University

2003-2009 Joint Professor of Marketing and Technology Management, Maseeh College of Engineering and Computer Science, Engineering and Technology Management Department, Portland State University, Courses taught: Technology Marketing, New Products Management, and Services Marketing

1986-2003 Professor of Marketing, Portland State University 1986-1991 Executive MBA Program, University of Oregon. Courses taught:

Marketing Strategy and Analysis, and Business Plan Development 1984-1991 Marketing Department Head, School of Business, Portland State

University 1982-1985 Associate Professor of Marketing, Portland State University 1979-1982 Assistant Professor of Marketing, Portland State University 1977-1979 Instructor, Thunderbird School of Global Management, Glendale,

Arizona 1975-1979 Instructor, College of Business, Arizona State University Professonal Experience 1973-1975 Financial Analyst, Baxter International, Costa Mesa, California and

Deerfield, Illinois. Design and implementation of financial and marketing analyses for market forecasting, product development, product line profitability, and pricing for pharmaceutical products.

1972-1973 Field Sales, Avery-Dennison Corporation, Pasadena, California.

1967-1972 United States Navy, Honorable Discharge Professional Associations

• International Society for Service Industry Professionals (ISSIP) • IEEE Computer Society • American Indian Science and Engineering Society • Service Research & Innovation Institute (SRII), San Jose, CA; Global Leadership

Team • Portland International Center for the Management of Engineering and Technology

(PICMET) • Association for Information Systems (AIS) • Institute for Operations Research and the Management Sciences (INFORMS); Service

Science, Marketing, and Technology Management SIGs • Product Development and Management Association (PDMA) • World Future Society • Software Association of Oregon • American Marketing Association • United States Naval Institute


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Recognition and Awards • Oregon State Legislature's Faculty Excellence Award, 1984 • Earl Wantland, Tektronix Outstanding Business Professor Award, School of Business,

1985 • Cameron Research Fellow, School of Business, 2011 • American Marketing Association Doctoral Consortium Fellow, The Wharton School,

University of Pennsylvania, 1978 • Best Paper Award, Service Management & Marketing Track, Service Research

& Innovation Institute (SRII) 2012 Global Conference, July 2012. Castro-Leon, E. R. Yeluri, R.R. Harmon, J.M. Kennedy, A. Andrews, J. Wheeler, J.M. Elicegui (2012), “Global IT Manageability Policies across Service Boundaries in a Cloud Environment,” Proceedings of the SRII Global Conference 2012, IEEE, July, 369-378.

• The IEEE Computer Society recognized “Eight Essential Articles on Green IT.” Harmon, RR, H. Demirkan, N. Auseklis, and M. Reinoso (2010), “From Green Computing to Sustainable IT: Developing a Sustainable Service Orientation,” in Murugesan, S. (Ed.), Understanding and Implementing Green IT: Essential Articles on Information Technology, IEEE Computer Society Press.

• Omega Rho, International Honor Society—Operations Research and Management Science Honorary, 1990

• Phi Kappa Phi, National Scholastic Honorary, 1972 • Beta Gamma Sigma, National Business Scholastic Honorary, 1972 • Alpha Kappa Psi: Outstanding Student Award, California State University, Long

Beach, 1972 Research Grants 2008-2009 Intel Corporation. “IT R&D Services Research.” Robert Harmon,

principal investigator. Co-principal investigators: Haluk Demirkan (ASU, Information Systems), Bill Hefley (Carnegie Mellon University—IT Services Qualification Center). Study title: “IT Services Research: Cloud Computing and Sustainable IT.” $25,000, plus in-kind support

2005-2006 Tata Consultancy Services, Semiconductor Industry Association (SIA), and Semiconductor Equipment and Materials International (SEMI). Principal investigator. Study title: “The Impact of ecological design factors on perceived customer value for the semiconductor industry.” $25,000, plus in-kind support.

1999-2002 National Science Foundation, Co-Principal Investigator with David Raffo (PSU/Carnegie Mellon University) and Stuart Faulk (University of Oregon). Study title: “Small Firm Collaborative R&D: Value-Based Software Engineering for Small Business.” $250,000.

1992-1995 IBM Corporation, “Value-Based Marketing Strategy,” Co-principal investigator with Greg Laird. Development of value-based business strategy model. $25,000 plus in-kind support.


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Work in Process Books Castro-Leon, Enrique and Robert Harmon, IT Services for Cloud Computing, Apress

Publishers and Intel Press. Expected publication date January 2016. Dr. Castro-Leon is lead cloud architect and technology strategis for Intel Corporation.

Harmon, Robert and Haluk Demirkan, Real-Time Value Creation: Asymmetric Service Innovation Strategies for Developing New Markets, Redefining Old Markets, and Transforming Your Business, Business Expert Press and International Society of Service Industry Professionals (ISSIP). Expected publication date June 2016.

Articles Harmon, Robert, Enrique Castro-Leon, and Sandhiprakash Bhide, “Smart Cities, Smart

Networks, and the Internet of Things: Implications for IT-Enabled Service Innovation” in preparation for PICMET 2015. Dr. Castro-Leon is lead cloud architect and technology strategist for Intel Corporation. Mr. Bhide is Director of Intel’s Smart Cities Program. Follow-on paper will be submitted to an IT smart systems related journal.

Harmon, Robert and Robert Brown, “Emotional Contagion and Digital Location-based Services: A Viral Geo-fencing Approach,”

Harmon, Robert “Threshold Effects in Hybrid Service Business Models: Exploring the Barriers to Successful Service Transformation.”

Harmon, R. and Demirkan, H., “Dancing with the Dragon: Strategic CSR and Sustainable IT Services,” targeting either California Management Review or Technological Forecasting and Social Change. Haluk Demirkan is Associate Professor of Service Science, Milgard School of Business, University of Washingon, Tacoma

Articles (Refereed) Harmon, Robert R. and Haluk Demirkan (2015), “IT-Enabled Business Innovation,” Guest

editors’ introduction for Special Issue, IEEE IT Professional, March-April, In press.

Earley, Seth, Robert Harmon, Maria R. Lee, and Sunil Mithas (2014), “From BYOD to BYOA, Phishing, and Botnets,” Guest editors’ introduction, IEEE IT Professional, September-October, 16-18.

Harmon, Robert R. (2013), “The Future of Global Energy: Overcoming the Policy Challenges,” Global Policy, 4(3), September, 320-324.

Castro-Leon, Enrique, Robert R. Harmon, and Mazin Yousef (2013), IT-Enabled Service Innovation: Why IT is the Future of Competitive Advantage,” Cutter IT Journal, 26(7), 15-21.

Castro-Leon, Enrique, Mrigank Shekhar, and Robert R. Harmon (2013, “On the Concept of Metadata Exchange in Cloud Services, Part 1,” Service Technology Magazine, 71, March-April, 1-8.

Murugesan, San, G.R. Gangadharan, Robert R. Harmon, and Nina Godbole (2013), “Fostering Green IT,” IEEE IT Professional, 15(1), 16-18.


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Castro-Leon, Enrique, M. Skekhar, J. Kennedy, J, Wheeler, R.R. Harmon, and J.M. Eliceglu (2012), “On the Concept of Metadata Exchange in Cloud Services,” Intel Technology Journal, 16(4), 60-77.

Murugesan, San, G.R. Gangdharan, Robert R. Harmon, and Nina Godbole (2013), “Fostering Green IT,” Guest editors’ introduction, IEEE IT Professional, January-February, 16-18.

Harmon, Robert R. and Nora Moolenkamp (2012), “Sustainable IT Services: Developing a Strategy Framework,” International Journal of Innovation and Technology Management, 9(2), 1-23.

Harmon, Robert R., Haluk Demirkan, and David Raffo (2012), “Roadmapping the Next Wave of Sustainable IT, foresight: The Journal of Future Studies, Strategic Thinking and Policy, 14(2), 121-138.

Demirkan, Haluk., Robert R. Harmon, and Michael Goul (2011), “Service-Oriented Web Application Framework: Utility Grade Instrumentation of Emergent Web Applications,” IEEE IT Professional, September/October, 15-21. Lead article.

Harmon, Robert R. and Haluk Demirkan (2011), “The Next Wave of Sustainable IT,” in “Green IT: Helping to Create a Sustainable Planet,” Computing Now: Special Issue on Green IT, May, IEEE Computer Society. Article is republished from the January/February 2011 issue of IT Professional.

Harmon, Robert R. and Haluk Demirkan (2011), “The Next Wave of Sustainable IT,” IEEE IT Professional, January/February, 19-25. Lead article.

Daim, Tugrul, Robert R. Harmon, and Haluk Demirkan (2010), “Exploration of Adoption of Service Innovations through Technology Roadmapping: Case of Location Based Services,” International Journal of Service Science, Management, Engineering, and Technology, 1(2), April-June, 70-90.

Harmon, Robert R. and Kelly Cowan (2009), A Multiple Perspectives View of the Market Case for Green Energy, Technological Forecasting and Social Change, 76(1), 204-213.

Unni, Ramaprasad and Robert R. Harmon (2007), “Perceived Effectiveness of Push vs. Pull Location-based Advertising,” Journal of Interactive Advertising, Vol. 7(2), Spring, 28-40.

Inman, Lane, Tim Anderson, and Robert R. Harmon (2006), “Predicting U.S. jet fighter aircraft introductions from 1944 to 1982: A dogfight between regression and TFDEA,” Technological Forecasting and Social Change, Vol. 73, November, 1178-1187.

Gillpatrick, Thomas R., Robert R. Harmon, and L.P. Tseng (1994), "The Effect of A Monetary Gift and Different Contacting Approaches on Mail Survey Response Among Engineers," IEEE Transactions on Engineering Management. Vol. 41(3), August, 285-289.


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Hosseini, Jamshid, Robert R. Harmon, and Martin Zwick (1991), "An Information Theoretic Framework for Exploratory Market Segmentation Research,” Decision Sciences, July-August, 663-678.

Bidgoli, Hossein and Robert R. Harmon (1987), "Marketing Decision Support Systems: An Integrated Framework," Insights, 20-26.

Harmon, Robert R. (1986), "Technology Transfer and the Basic Industries,” Visions, 5-7.

Stern, Bruce L., and Robert R. Harmon (1984), "The Incidence and Characteristics of Disclaimers in Children's Television Advertising," Journal of Advertising, 13(2), 12-16.

Harmon, Robert R., Nabil Razzouk and Bruce L. Stern (1983), "The Information Content of Comparative Magazine Advertisements," Journal of Advertising, 12(4), 10-19.

Resnik, Alan J. and Robert R. Harmon (1983), "Consumer Complaining and Managerial Response: A Holistic Approach,” Journal of Marketing, Winter, 86-97.

Good, Robert, Robert R. Harmon and Kenneth Jenkins (1983), "Managing With Microcomputers,” Business, March 1983, 37-43. Reprinted in World Executive Digest, October, 1-8.

Harmon, Robert R. and Kenneth Coney (1982), "The Persuasive Effects of Source Credibility in Buy and Lease Situations,” Journal of Marketing Research, May, 255-260.

Harmon, Robert R. (1982), "Marketing Educator Consultants Contribute to Stronger Link between Theory and Practice,” Marketing News, July 23.

Jackson, Don, Stephen Brown and Robert R. Harmon (1979), "Exploring the Dimensions of Comparative Magazine Advertising," Journal of Advertising Research, December, 21-26.

Harmon, Robert R. (1977), "Incorporating Environmental Product Costs Into a Shortage Economy," Business and Society, 17(2), 19-26.

Book Chapters Harmon, Robert R. and Haluk Demirkan (2012), “Sustainable IT Services: Creating a

Framework for Service Innovation,” in Murugesan, S. and G.R. Gangadharan (Eds.), Harnessing Green IT: Principles and Practices, IEEE Computer Society and John Wiley, 211-242.

Harmon, Robert R., Haluk Demirkan, Nora Auseklis, and Marisa Reinoso (2010), “From Green Computing to Sustainable IT: Developing a Sustainable Service Orientation,” in Murugesan, S. (Ed.), Understanding and Implementing Green IT: Essential Articles on Information Technology, IEEE Computer Society Press. Article is republished from Hawaii International Conference on System Sciences (HICSS) 2010 Proceedings, Vol. 43, January 5-9. Chosen by the IEEE Computer Society as one of eight essential articles on Green IT.

Harmon, Robert R. and Tugrul Daim (2009), Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies, in Unhelkar, Bhuvan (Ed.), Handbook of Research in Mobile Business, 2nd Edition, Hershey, PA: IGI Global, 51-68.


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Unni, Ramaprasad and Robert Harmon (2006), “Location-Based Services: Opportunities and Challenges,” in Unhelkar, Bhuvan (Ed.), Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives, Hershey, PA: IGI Global, 18-34.

Harmon, Robert R. (2003), “Marketing Information Systems”. In Bidgoli, H. (Ed.), Encyclopedia of Information Systems, Vol. 3, Elsevier Science USA, 137-151.

Book Reviews Harmon, Robert (2008), “Review of the Pursuit of New Product Development by M.A.

Annacchino,” Journal of Product Innovation Management, January, 108-110.

Harmon, Robert (2005), “Review of Beyond the Core: Expanding Your Market Without Abandoning Your Roots,” Journal of Product Innovation Management, September, 452-54.

Conference Proceedings (Refereed) Harmon, Robert R. (2015), “Service Transformation: Implications for Product

Manufacturers,” Symposium on Emerging Technical Frontiers for Service Innovation, Decision Analytics, Mobile Services and Service Science Track, 48th Annual Hawaii International Conference on System Sciences, January 5-8,

Brown, Rob and Robert R. Harmon (2014), “Viral Geofencing: An Exploration of Emerging Big-Data Driven Direct Digital Marketing Services,” Proceedings 2014 PICMET Annual Conference, Kanazawa, Japan, July, 3300-3308.

Harmon, Robert R. and Gregory L. Laird (2012), “Roadmapping the Service Transition: Insights for Technology Organizations,” Proceedings 2012 PICMET Annual Conference, Vancouver, BC, July, 3121-3130.

Castro-Leon, E. R. Yeluri, R.R. Harmon, J.M. Kennedy, A. Andrews, J. Wheeler, J.M. Elicegui, (2012), “Global IT Manageability Policies across Service Boundaries in a Cloud Environment,” Proceedings of the SRII Global Conference 2012, IEEE, July, 369-378. Best Paper Award: Service Management & Marketing Track

Yeluri, Raghuram, E. Castro Leon, and R.R. Harmon, and J. Greene, (2012), “Building Trust and Compliance in the Cloud for Services,” Proceedings of the SRII Global Conference 2012, IEEE, July, 379-390.

Chan, Ellen, Robert R. Harmon, and Haluk Demirkan (2012), “Privacy and Value Co-Creation for IT-enabled Service Systems, and Service Innovation: Cui Bono?” Proceedings of the Hawaii International Conference on System Sciences (HICSS-45), January 7, 2012.

Harmon, Robert R., Haluk Demirkan, and Ellen Chan (2011), “Redefining Market Opportunities through Technology-Oriented Service Innovation,” PICMET Annual Conference, Portland, Oregon, August 3, 2981-2990.

Harmon, Robert R. and Haluk Demirkan (2011), “The Corporate Sustainability Dimensions of Service-Oriented Information Technology,” Service Research and Innovation Institute (SRII) Annual Conference Proceedings, San Jose, California, March. 601-614.


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Harmon, Robert R., Tugrul Daim, and David Raffo (2010), “Roadmapping the Future of Sustainable IT,” Technology Management for Global Growth, PICMET/IEEE, Phuket, Thailand, July, 361-370.

Raffo, David, Merwan Mehta, David Anderson, and Robert Harmon (2010), “Integrating Lean Principles with Value-Based Software Engineering,” Technology Management for Global Growth, PICMET/IEEE, Phuket, Thailand, July, 1625-1634.

Harmon, Robert R., Haluk Demirkan, Nora Auseklis, and Marisa Reinoso (2010), “From Green Computing to Sustainable IT: Developing a Sustainable Service Orientation,” Hawaii International Conference on System Sciences (HICSS)-Volume 43, January 5-9. Chosen by the IEEE Computer Society as one of eight essential articles on Green IT.

Harmon, Robert R. and Nora Auseklis (2009), “Sustainable IT Services: Assessing the Impact of Green Computing Practices,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 1707-1717.

Haluk Demirkan and Robert R. Harmon (2009), “Service Oriented Technology in Healthcare Services: A Research Framework for Studying the Computerized Physician Order Entry System,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 2977-2982.

Steiner, Frank and Robert R. Harmon (2009), “The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 2066-2079.

Harmon, Robert R., Haluk Demirkan, Bill Hefley, and Nora Auseklis (2009), “Pricing Strategies for Information Technology Services: A Value-Based Approach,” Hawaii International Conference on System Sciences (HICSS)-Volume 42, January 5-9.

Berglund, C. Neil and Robert Harmon (2007), “Revenue-Based Metrics for Managing the New Product Introduction Process,” ,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, August, 1968-1974.

Cowan, Kelly and Robert Harmon (2007), “The Market Case for Green Energy: A Multiple Perspectives Approach,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, August, 2498-2508.

Harmon, Robert, Ramaprasad Unni, and Timothy Anderson (2007), “Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, August, 1961-1967.

Kwong, Ying Ki and Robert Harmon (2007), “A Structural Complexity Perspective for Understand Value Networks,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, 305-317.

Harmon, Robert and L.B. Day (2006), “The Dynamics of the Corporate Food Chain: Strategy, Power, and Position in the Age of Outsourcing,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 256-263.


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Abugharbieh, Dawood and Robert Harmon (2006), “Enabling Ecologically Sustainable Global Development: A New Product Development Framework,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 1171-1179.

Cowan, Kelly and Robert Harmon (2006), “Carbon-Sequestration Technologies and Global Warming: A Review of the Current State of the Art and Market Potential of Managing Carbon Emissions,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 1166-1170.

Inman, Lane, Timothy Anderson, and Robert Harmon (2005), “Improving Time to Market Forecasts: A Comparison of Two Technology Forecasting Techniques for Predicting U.S. Fighter Jet Introductions from 1944 to 1982,” in Anderson, T. et al. (Eds.), Technology Management: A Unifying Discipline for Melting the Boundaries, Portland, OR: PICMET/IEEE Publishing, 533-37.

Abugharbieh, Dawood and Robert Harmon (2005), “Sustainable Product Development: Reducing the Environmental Footprint of Product Innovation,” in Kocaoglu, et al. (Eds.), Technology Management: A Unifying Discipline for Melting the Boundaries, PICMET/IEEE, July, Portland, OR.

Srivastava, Mona and Robert Harmon (2005), “Privacy Concerns and Customers’ Willingness to Provide Information: A Review with Implications for Future Research,” Understanding Diverse and Emerging Markets, AMA Winter Educators’ Conference, San Antonio, February.

Harmon, Robert, David Raffo, and Stuart Faulk (2004), “Value-Based Pricing for New Software Products: Strategy Insights for Developers” Proceedings of PICMET/STEPI, Seoul, Korea, August.

Harmon, Robert, David Raffo, and Stewart Faulk (2003), “Incorporating Price Sensitivity Measurement Into the Software Engineering Process,” in Kocaoglu, D. and T. Anderson (Eds.), Technology Management for Reshaping the World, Portland: PICMET/IEEE Publishing, 316-323.

Unni, Ramaprasad and Robert Harmon (2003), “Location-Based Services: Models for Strategy Development in M-Commerce,” in Kocaoglu, D. and T. Anderson (Eds.), Technology Management for Reshaping the World, Portland, OR: PICMET/IEEE Publishing, 416-424.

Raffo, David, Robert Harmon and Stuart Faulk (2003), “Status Report: Value-Based Software Engineering,” Proceedings of the Software Engineering Research Center (SERC), spring Showcase (May 14-16), University of West Virginia. Research sponsored by the National Science Foundation, Timberline Software, and Baker Hill.

Raffo, David, Robert Harmon, and Stuart Faulk (2002), “Status Report: Value-Based Software Engineering,” Proceedings of the Software Engineering Research Center (SERC), fall Showcase (December 3-4), Ball State University. NSF, Timberline, and Baker Hill Sponsorship.

Raffo, David, Robert Harmon, and Stuart Faulk (2002), “Status Report: Value Based Software Engineering”, Work sponsored by the National Science Foundation and


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Timberline Software, Proceedings of the Software Engineering Research Center (SERC).

Faulk, Stuart, Robert Harmon, and David Raffo (2000), “Value-Based Software Engineering (VBSE): A Value-Driven Approach to Product-Line Engineering,” Proceedings of the First International Conference on Software Product-Line Engineering, Denver, CO, August 28.

Raffo, David M., Robert R. Harmon, and Stuart Faulk, (1999) “Customer-Value Engineering in the Software Development Process”, Proceedings of the Portland International Conference on Management of Engineering and Technology (PICMET).

Petersen, Candace, and Robert R. Harmon, (1999) “Channel Strategy in the Data Projector Industry,” in Kocaoglu, D. and T. Anderson (Eds.) Technology and Innovation Management, Portland: PICMET/IEEE Publishing, 503-507.

Harmon, Robert and Greg Laird, (1997), “Linking Marketing Strategy to Customer Value: Implications for Technology Marketers,” In Kocaoglu, et al (Eds.) Innovation in Technology Management, Portland: PICMET/IEEE Publishing, 897-900.

Harmon, Robert R. and Gregory L. Laird (1996), “Activity-Based Marketing: A Customer Value Driven Approach to Reengineering,” in Kaynak, Okyay (Ed.) Proceedings of the International Conference on Technology Management, Istanbul: UNESCO Publishing, 477-481.

Heger, Roland H., Robert R. Harmon, T.R. Gillpatrick, and L.P. Tseng (1994), "Shifting Paradigms of International Competitiveness: The Importance of Home Nations in Strategic Market Planning," ACME Transactions, Toronto, August 5-7.

Gillpatrick, Thomas .R., Robert R. Harmon, and L.P. Douglas Tseng (1993), Evaluating the General Public's Price Sensitivity for Mass Transit," Proceedings Decision Sciences Institute, National Conference, Washington, D.C., 437-441.

Harmon, Robert R., Thomas R. Gillpatrick and Jamshid Hosseini (1991), "The Strategic Pricing Center: Coordinating Marketing, Engineering, and Manufacturing for Competitive Advantage," in Kocaoglu, D. and K. Niwa (Eds.), Technology Management: The New International Language, Portland: PICMET/IEEE Publishing, 309-313.

Hosseini, Jamshid and Robert R. Harmon (1988), "Analysis of Associations between Market Segmentation Variables and Their Categorical Descriptors via a Discrete Multivariate Covariability Measure," Proceedings: Decision Sciences Institute, 1988.

Hosseini, Jamshid, Robert Harmon, and Rajshekar Javalgi (1987), "A Structure Analysis of Buying Style Variables,” Advances in Consumer Research, Association for Consumer Research, 35-39.

Wood, Van R., T.R. Gillpatrick, and Robert R. Harmon (1987) "Q-Sort versus Rating Scale Techniques: Do They Make a Difference in Social Science Research Results?" Proceedings: Southern Marketing Association, 188-191.


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Hosseini, Jamshid, Robert R. Harmon, and Martin Zwick (1986). "Segment Congruence Analysis via Information Theory," Proceedings: Society for General Systems Research, 62-77.

Hosseini, Jamshid and Robert R. Harmon (1986), "Analyzing Overlapping Market Segments: An Information Theoretic Approach,” Proceedings: Decision Sciences Institute Western Conference, 157-160.

Razzouk, Nabil and Robert R. Harmon (1986), "A Study of Role Portrayals of Women in Advertising: The Case of Saudi Arabia," Proceedings: Southwestern Marketing Association, 325-327.

Harmon, Robert R. and Alan J. Resnik (1985), "The Impact of Sponsorship, Labeling, and Incentives on Mail Survey Response Rates: A Foot-in-the-Door Perspective," Proceedings: American Marketing Association, 59-64.

Gillpatrick, Thomas R., Robert R. Harmon and Van R. Wood (1985), "Price Sensitivity Measurement for New Products," Proceedings: American Marketing Association, 396-399.

Razzouk, Nabil and Robert R. Harmon (1985), "The Information Content of Magazine Advertising in the Islamic Culture," Proceedings: Second World Marketing Congress, Stirling, Scotland.

Harmon, Robert R. (1984), "Strategic Response to the Japanese Challenge: Insights for the Marketing of High Technology Products,” Proceedings: Southern Marketing Association, 291-294.

Gillpatrick, T.R., Robert R. Harmon, and Van R. Wood (1983) "Prospect Theory and Individual Risk Preference: A Multivariate Approach,” Proceedings: American Institute for Decision Sciences, 320-323.

Harmon, Robert R. and Alan J. Resnik (1983), "Exploring the Impact of Sponsorship and Incentive on Survey Response Rates,” Proceedings American Marketing Association, 432-435.

Stern, Bruce L. and Robert R. Harmon (1983), "A Content Analysis of Disclaimers in Children's Television Advertising,” Proceeding Western Marketing Association, 55-58.

Harmon, Robert R. and Alan J. Resnik (1982), "Consumer Complaining: Exploring Expected and Desired Responses," An Assessment of Marketing Thought and Practice, Walker, et al., (Eds.), American Marketing Association, 75-78.

Resnik, Alan J. and Robert R., Harmon (1982), "Consumer Expectations of Managerial Response in the Complaint Process,” Proceedings Western Marketing Association, 29-30.

Turney, Peter, Alan Resnik and Robert R. Harmon (1981), "Accounting and Marketing: A Perspective," Proceedings American Marketing Association Conference on Accounting and Marketing, 2-13.


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Jenkins, Kenneth L. and Robert R. Harmon (1981), "Employee Education and Objective Performance Measurement: Assessing the Impact of Tuition-Aid Programs," Proceedings: Academy of Management, 87-94.

Harmon, Robert R. and Kenneth L. Jenkins (1981), "Public Policy Decision Making: A Multiattribute Decision Analysis Approach," Proceedings American Institute for Decision Sciences, Western Conference, 378-81.

Harmon, Robert R. and Kenneth L. Jenkins (1980), "The Educational Dimensions of Sales Force Performance," Marketing in the 1980's: Changes and Challenges, Bagozzi, et al., (Eds.), American Marketing Association, 77-80.

Coney, Kenneth and Robert R. Harmon (1979), "Dogmatism and Innovation: A Situational Perspective,” Advances in Consumer Research, W.L. Wilke (ed.), Association for Consumer Research, 1979, 118-21.

Presentations (W/O Proceedings) Harmon, Robert R. (2014), Trigger-based Location-Based Services: A Viral Geo-fencing

Approach to Direct Digital Marketing, 2014 INFORMS Annual Conference, San Francisco, November 9. Presented in the Big Data for Technology Intelligence Track.

Harmon, Robert R., Haluk Demirkan, and Bill Hefley (2012), “Transitioning to a Service-Oriented Business Model: A Technology Roadmapping Approach,” Accepted for presentation in the Service Science & Innovation track, 2012 INFORMS Annual Conference, Phoenix, AZ, October.

Harmon, Robert R. (2012), “Redefining Market Opportunities through Technology-Oriented Service Innovation.” Keynote address at the Nagoya Institute of Technology’s Annual Technology Symposium, Nagoya, Japan. March 16.

Harmon, Robert R., Haluk Demirkan, and Ellen Chan (2011), “Exploring the Building Blocks of Service Innovation: The Role of Customer Value Drivers,” INFORMS Annual Conference, Charlotte, NC, November 15.

Harmon, Robert R. and Haluk Demirkan (2010), “Exploring the Societal Dimensions of IT: A Look at the Future of Sustainable IT Services,” INFORMS Annual Conference, Austin Texas, November 10.

Harmon, Robert R., Haluk Demirkan, David Raffo, and Nora Auseklis (2009), “The Corporate Social Responsibility Dimensions of Information Technology: Assessing the State of Sustainable IT Development,” International Conference on Information Systems (ICIS), Services Workshop, Phoenix, AZ, December.

Harmon, Robert R. and Haluk Demirkan (2009), “From Green Computing to Sustainable IT Services: Exploring the Dimensions of a New Discipline,” INFORMS Annual Conference, San Diego, October 11.

Harmon, Robert R., Haluk Demirkan, Bill Hefley, and Nora Auseklis (2008), “Value-Based Pricing for Emerging IT Services, INFORMS Annual Conference, Washington, D.C., October 12.


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Auseklis, Nora, Haluk Demirkan, Robert R. Harmon, and Bill Hefley, (2008), “Designing IT Services for Sustainability and Business Value, Second Annual Conference on Business & Sustainability, Portland, OR, October 17.

Abugharbieh, Dawood and Robert R. Harmon (2008), “Ecological Design Factors for the Semiconductor Industry: A Customer Value Approach,” Second Annual Conference on Business & Sustainability, Portland, OR, October 17.

Auseklis, Nora, Haluk Demirkan, Robert Harmon, and Bill Hefley (2008), “IT Services: Maximizing Customer Value,” IT Technical Leadership Conference, Intel Corporation, March.

Harmon, Robert R. (2007), “Intangible Value: A Review and Directions for Research,” INFORMS Annual Conference, Seattle, WA, November 6.

Abugharbieh, Dawood and Robert R. Harmon (2006), “Sustainability, Product Development, and Marketing,” National Collegiate Inventors and Innovators Alliance (NCIIA) 10th Annual Conference, Portland, Oregon, March 23.

Abugharbieh, Dawood and Robert R. Harmon (2005), “A Market-Based Decision Model for Ecologically Sustainable Product Development,” INFORMS Annual Meeting, San Francisco, November 13.

Anderson, Tim, Lane Inman, and Robert R. Harmon (2005), “Improving Time to Market Forecasts for Predicting Fighter Jets First Flights,” INFORMS Annual Meeting, San Francisco, November 16.

Unni, Ramaprasad and Robert R. Harmon (2005), “Comparison of Push vs. Pull Location-based Marketing,” 2005 DMEF Educators’ Conference, Atlanta, October 15-16.

Abugharbieh, Dawood and Robert R. Harmon (2004), “Ecologically Sustainable Product Innovation,” Product Innovation & Management Across the Lifecycle, Product Development and Management Association (PDMA) Annual International Conference, Chicago, October.

Raffo, David, Stuart Faulk, Robert R. Harmon, Gloria Trujillo, and Maria Yankey (2002), “Congruity Between Product Cost Structures and Revenue Streams Using Product-Line Development”, International Workshop on Economics Driven Software Engineering Research (EDSER-4), Held in conjunction with the International Conference on Software Engineering (ICSE), Orlando, Florida, May 21.

Raffo, David, Stuart Faulk, and Robert R. Harmon (2000), “A Customer Value-Driven Approach to Product-Line Engineering”, Workshop on Product Line Engineering, International Conference on Software Engineering (ICSE), Limerick, Ireland, June.

Harmon, Robert R. and Thomas Gillpatrick (1996), “Value-Based Pricing Strategies for Technology Products,” INFORMS (Institute for Operations Research and the Management Sciences) Conference, Atlanta November 5.

Harmon, Robert R. and T.R. Gillpatrick (1992), "Pricing Strategy: The Strategic Pricing Center,” Proceedings of the American Marketing Association, Chicago, August, 423-24, Abstract.


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Hosseini, Jamshid and Robert R Harmon (1986), "Application of Information Theory to the Analysis of Market Segments When Multiple Segmentation Variables are Used," Proceedings: American Marketing Association, 394, Abstract.

Harmon, Robert R. and Bruce Stern (1983), "Comparative Advertising: An Investigation of its Informational Dimensions,” Proceedings: Western Marketing Association, 59, Abstract.

Seminars/Keynote Presentations Harmon, Robert (2014), “Value Selling and Customer Value Creation,” Presentation to the

executives and sales engineers of <high technology company name withheld>, Phoenix, AZ, December.

Harmon, Robert (2014), “Integrating the Voice of the Customer into Data-Driven Anti-Piracy Strategies,” Presentation to the Management of <high-technology company name withheld>, San Francisco, CA, March.

Harmon, Robert (2013), “The Service Innovation Course at Portland State,” Presentation to the board of the International Society of Service Innovation Professionals, IBM Almaden Research Center, San Jose, November 20.

Harmon, Robert (2013), “Maximum Opportunity Scenario Roadmapping for Direct Digital Marketing Services,” Presentation to the management of <high-technology company name withheld> Corporation, Chicago, IL, December.

Harmon, Robert R. (2013), “Redefining Market Opportunities for Taiwan’s Technology Industries through Service Innovation,” Presentation to faculty and graduate students at Yuan Ze University, College of Management, Zhongli City, Taiwan. May 2.

Harmon, Robert R. (2013), “IT-enabled Service Innovation,” Presented to the Board of Directors of the Institute for Information Industry/Advanced Research Institute, Taipei, Taiwan, May 1.

Harmon, Robert R. (2013), “Service Transition Strategies for High Technology Manufacturing Firms,” Presented at Industrial Technology Research Institute (ITRI), Hinschu, Taiwan, April 29.

Harmon, Robert R. (2013), “Roadmapping the Future of Sustainable IT,” Presented at the Global MBA Program, Chiao Tung University, Hsinchu, Taiwan, April 29.

Harmon, Robert R. (2012), “Roadmapping the Next Wave of Sustainable IT.” Research presentation to the faculty, administrators, and Ph.D. students of the Graduate School of Business, Chukyo University, Nagoya, Japan. March 15.

Harmon, Robert (2011), “Developing New Markets through Service Innovation,” Presented to the executive team of Kaiser Permanente Dental Associates, Portland, Oregon, July.

Harmon, Robert (2011), “Technology Roadmapping and Product Platform Development,” Presented to the management of DuPont AirProducts NanoMaterials, Chandler, Arizona, May.

Harmon, Robert R. (2010), “Redefining Market Opportunities Through Service Innovation.” Innovation in Services: Challenge and Opportunities, Korea Institute for Industrial


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Economics and Trade (KIET) International Seminar, Seoul, Korea, November 16. Professional seminar sponsored by the Korean government for the purpose of introducing Korean industry to innovative service concepts. Keynote speaker and Service Innovation executive panel member.

Harmon, Robert (2010), “Developing a Service Innovation Orientation for High-Technology Manufacturers,” Presented to the corporate management of Ramtron Corporation, Colorado Springs, November.

Harmon, Robert (2008), “The Role of Marketing Metrics in Driving Growth and Profitability,” Research seminar presented to the management to the management of Acumed, Inc., Hillsboro, OR, August 20.

Harmon, Robert (2008), “Integrating the Concept of Intangible Value with New Product Development,” research seminar presented to the School of Business faculty, April 11.

Harmon, Robert R. (2008), “Value-Based Pricing for New Product Development,” presented to the Pioneering Innovation class, PSU MBA+ Program, March 8.

Harmon, Robert R. (2008), “Blue Ocean Strategies for Creating Uncontestable Advantage in the Analog Mixed-Signal Market,” presented to the board of directors and management of Lynguent, Inc., February 28.

Harmon, Robert R. (2008), “Entrepreneurial Marketing: Leveraging Your Industry Foodchain, presented to the Young & Innovative Association, Hillsboro, OR Chamber of Commerce, February 27.

Harmon, Robert R. (2008), “Value-Based Software Engineering,” presented at Novellus Corporation, February 4.

Harmon, Robert R. (2008), Entrepreneurial Marketing: Five Tools for Developing Market Power, presented at the Portland State Business Accelerator, January 23.

Harmon, Robert R. (2007), Value-Based Pricing for New Products, Graduate Seminar, Maseeh College of Engineering and Computer Science, October 11.

Harmon Robert R. (2006), “Entrepreneurial Marketing,” OHSU/MST Program Capstone. 2-hour seminar on the entrepreneurial nature of the marketing discipline, October 24.

Harmon, Robert R. (2006), “Matching R&D With Market Needs,” Half-day seminar presented at the Technology Management Symposium, Turkish Institute for Industrial Management (TUSSIDE) and TUBITAK-The Scientific and Technical Research Council of Turkey (Turkey’s equivalent to the National Science Foundation) at Gebze, Turkey, July 4th, 2006.

Harmon, Robert R. (2005), “Strategic Market Scenario Planning for The Flat Panel Display Industry,” Seminar on scenario planning and roadmapping technological change in the flat panel display industry. Presented to the management of Photon Dynamics, Inc., May 4-5.

Harmon, Robert R., and R.M. Unni, (2004), “Location Based Services: Emerging Applications and Market Strategy Considerations.” ETM Graduate Seminar, presented to the faculty and doctoral and master’s students of the Engineering and Technology Management Department, Portland State University, February 19.


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Harmon, Robert R. (2003) “How to Win With Value-Based Marketing.” Keynote presentation at the annual offsite meeting of the management of Three-Five Systems, Phoenix Arizona, December 11.

Harmon, Robert R. and L.B. Day (2003) “Competing at the Core: Using Customer-Value Tools to Achieve Market Leadership.” Presentation to AEA Oregon Council, CEO Summit, Portland, Oregon, July 17.

Harmon, Robert R. (2001), “E-Strategy: Dot.Gone?” Presentation to the American Marketing Association/Software Association of Oregon conference on e-business and entrepreneurship, Portland, Oregon, June 15.

Harmon, Robert R. (1997), “Creating Customer Value for Manufacturing Companies,” Boeing Commercial Airplane Group, Portland, February.

Harmon, Robert R (1994-1997). “Creating Customer Value: Convincing the Customer to Put Your First,” Portland State University Strategic Issues Program, SBA Corporate and Executive Programs.

Harmon, Robert R. and Paul Werder (1996), “Linking Organizational Change to Customer Value: Strategies for Agile Competition. American Marketing Association, Portland, December.

Harmon, Robert R. and Preston Smith (1995), “Competing Through Faster Product Development,” Portland State University, Executive Education Program (May-November).

Harmon, Robert R (1994), "Market-Driven Strategy: Processes For Creating Value," Ameron Steel and Concrete Pipe Systems, Inc. Presented to senior managers at annual offsite meeting, February.

Harmon, Robert R (1993-94), "Marketing's Role in the Product Definition Process,” Tektronix, Inc. New Product Program Management, Presented to the division and project managers, October-January.

Harmon, Robert R. (1993), "The Next Century: The Forces of Change,” Presented to the Consortium for International Business Studies, Agenzia Formativa IAL Fruili-Venezia, Guilia. Pordenone, Italy. November-December.

Harmon, Robert R. (1993), "Value-Based Pricing Strategies for High Technology Products” Presented to the Small Business Development Center, Portland, Oregon, February.

Harmon, Robert R (1992), "Improving Oregon's Competitive Position in Latin American Markets, " Presented at the Latin American Trade and Commerce Organizations (LATCO) annual meeting, February 12.

Harmon, Robert R. (1992), "Pricing for New Products in High-Technology Markets," Presented to the Small Business Development Center, Portland, Oregon, April.

Harmon, Robert R. (1992), "Cross-Border Strategic Alliance Strategies for Emerging Firms in Eastern Europe," Presented to Soviet and Eastern Europe Business Association at the National Economics Academy, Wroclaw, Poland. Janus Pannonius University, Pecs, Hungary, March.


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Harmon, Robert R. (1991), "New Firm/New Product and the Task of Marketing," Presented to the Oregon Chapter of the American Marketing Association, April.

Harmon, Robert R. (1990), "Focus Strategies for Gaining Share in Consumer Optics Market Segments,” Presented the Management of Leupold & Stevens, Inc., February.

Harmon, Robert R. (1989), "The Role of Marketing in the New Product Development Decision," Presented to Intel Corporation, Hillsboro, Oregon, November.

Advisory Boards 2011-Present Advisory Board, be-Influential, Colorado Springs, social media startup. 2007-2014 Advisory Board, Center for Retail Leadership, Portland State

University. 2006-2010 Advisory Board, Maseeh College of Engineering and Computer

Science, Portland State University 2007-2010 Advisory Board, Lynguent, Inc. Analog mixed-signal design

automation software, Portland, Oregon. 2005-2006 Advisory Board, Oregon Technology Awards. 1999-2001 Advisory Board, Telegen, Inc. San Mateo, CA. Flat panel displays. 1996-1998 Advisory Board Prepared Media Laboratories, Inc. Wilsonville, OR. 1984-1988 Advisory Board, The Constitution Project, Portland, Oregon.

Nonprofit public education on the Constitution. Produced The Ghosts of '87, with Cliff Robertson, The Road From Runnymede, with Christopher Reeve, and A Personal Matter: Gordon Hirabayashi v. The United States for the Corporation for Public Broadcasting.

1983-1985 Oregon Wine Advisory Board, Marketing Advisor, Oregon Department of Agriculture.

1981-1988 Advisor, Pacific Standard Television, Portland, Oregon, Television production services company.

Editorial Boards and Review

• Journal Editorial 1. IEEE IT Professional, Editor, March 2013-present. 2. IEEE IT Professional, Guest editor, March-April 2015 special issue on “IT-

Enabled Business Innovation,” IEEE Computer Society. 3. IEEE IT Professional, Guest editor, September-October 2014 special issue on

“Consumerization of IT,” IEEE Computer Society. 4. IEEE IT Professional, Guest editor, January-February 2013 special issue on

“Advancing Green IT,” IEEE Computer Society. • Journal Editorial Boards

1. Electronic Markets, Editorial board, appointed 2013. 2. IEEE IT Professional, Editorial board, appointed 2013. 3. Technological Forecasting and Social Change, Editorial board, appointed 2011. 4. Journal of Product & Brand Management, Editorial board, 1991-present.


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5. International Journal of Service Science, Management, Engineering, and Technology, Editorial board, 2009-present.

6. PICMET Editorial board, 2012-present. • Reviewer for the following journals:

1. International Journal of Business and Globalization, Reviewer, 2014-present. 2. IEEE IT Professional, Reviewer, 2010-present. 3. Technological Forecasting and Social Change, Reviewer, 2009-present. 4. Journal of Product & Brand Management, 1991-present. 5. International Journal of Service Science, Management, Engineering, and

Technology, Reviewer, 2009-present. 6. Electronic Markets, Reviewer 2001-present. 7. Foresight, Reviewer, 2011-present. 8. Technovation, Reviewer, 2008-present. 9. Information Systems and e-Business Management, Reviewer, 2010-present. 10. International Journal of Innovation and Technology Management, 2011-present. 11. Journal of Management Information Systems, 2011-present. 12. Journal of Software Maintenance, 2011-present. 13. Journal of Software Maintenance and Evolution, 2011-present. 14. Journal of Software Evolution and Process, 2011-present. 15. Journal of Interactive Advertising, Reviewer, 2009, 2010 16. Journal of Management Information Systems, Editorial Board, Special Issues,

2008-09 17. International Journal of Electronic Business, Editorial Board, Special Issues,

2008-09 18. International Journal of Innovation and Technology Management, Special Issue

reviewer, 2007 19. Engineering Management Journal, reviewer, 2006 20. Marketing Education Review, Reviewer, 2003-04 21. Journal of Business & Industrial Marketing, 1984-94 22. Journal of Advertising, 1983-1994. 23. Journal of Product Innovation Management, Ad hoc reviewer1986, 2001 24. Journal of Consumer Research, Ad hoc reviewer1983-84 25. Journal of the Academy of Marketing Science, Ad hoc reviewer 1984-88

• Conferences 1. PICMET 2015, Reviewer and track chair. Portland Oregon, August 2-6. 2. COMPSAC2015 (39th Annual Computers, Sofware, and Applications Conference),

IEEE Computer Society, Conference Program Committee member, Taichung, Taiwan, July 1-5, 2015.

3. T-Summit-2015 and Service Science Symposium, Michigan State University, East Lansing, MI, Sponsored by IBM, ISSIP and MSU. Invitation only workshops and service innovation training. March 16-17.

4. HICSS 2015, Emerging Technical Frontiers for Service Innovation Symposium. Presenter an workshop co-ordinator.

5. PICMET 2014, Reviewer and track chair. Kanazawa, Japan, August 27-31.


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6. T-Summit-2014 and Service Science Symposium, San Jose, IBM Almaden Service Research Center, invitation only workshops and service innovation training, March 23-25, 2014.

7. Service Research & Innovation Institute (SRII), San Jose, CA; Global Leadership Team, 2011-12. Co-chair of Service Management & Marketing SIG, 2011-12.

8. Service Research & Innovation Institute (SRII), San Jose, CA, Co-chair of Service Management & Marketing SIG, 2011-12

3. Service Research & Innovation Institute (SRII) 2012 Annual Conference, Service Management & Marketing Track Chair.

4. PICMET 2012, Reviewer and track chair. 5. Hawaii International Conference on System Sciences (HICSS) 2012, Reviewer,

competitive papers 6. PICMET 2011, Track chairs, Reviewer 7. Service Research & Innovation Institute (SRII) 2011 Annual Conference,

Reviewer 8. Hawaii International Conference on System Sciences (HICSS) 2011, Reviewer,

competitive papers 9. PICMET 2010, Chair: 1. Technology Roadmapping, 2. New Product

Development, and 3. Technology Services Tracks; Reviewer 10. Hawaii International Conference on System Sciences (HICSS) 2010, Reviewer,

competitive papers 11. Center for Energy, Economic, and Environmental Policy, Edward J. Bloustein

School of Planning and Public Policy at Rutgers, the State University of New Jersey. PSE&G Energy Technology Demonstration Grant Program. Grant Review Panel. Evaluated grant proposals for green IT datacenter research, 2010

12. Pre-ICIS 2009, SIGSVC Workshop on Services, Program Committee, December 2009

13. Americas Conference on Information Systems (AMCIS) 2009, Mini-track session chair with Bill Hefley of Carnegie Mellon University

14. Hawaii International Conference on System Sciences (HICSS) 2009, Reviewer, competitive papers

15. PICMET 2014, Track Chair, Reviewer 16. PICMET 2012, Track Chair, Reviewer 17. PICMET 2011, Track Chair, Reviewer 18. PICMET 2010, Track Chair, Reviewer 19. PICMET 2009, Track Chair, Reviewer 20. PICMET 2008, Track Chair, Reviewer 21. INFORMS 2011, Track Chair, Service Innovation 22. INFORMS 2008, Track Chair 23. INFORMS 2007, Chair, Marketing Science Track. 24. PICMET 2007, Portland, OR, Reviewer, Session Chair 25. PICMET 2006, Istanbul, Turkey, Reviewer, Session Chair 26. PICMET 2005, Portland, OR, Reviewer, Session Chair 27. Winter AMA 2005 Reviewer. 28. PICMET 2004, Seoul, Korea, Editorial Reviewer. 29. PICMET 2003, Portland, Oregon, Editorial Reviewer, Session Chair.


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30. PICMET 2001, Portland, Oregon, Editorial Reviewer, Session Chair. 31. PICMET 1999, Portland, Oregon, Editorial Reviewer, Session Chair 32. PICMET 1999, Member, organizing committee and treasurer 33. Portland International Conference on Management of Engineering Technology,

(PICMET) Portland, Oregon, Session Chair, 1997. 34. International Conference on Technology Management: University/Industry/

Government Collaboration, Istanbul, Session Chair, 1996. 35. Product Development & Management Association-West, Board of Directors,

1990-92.

Recent Teaching Fall 2009

MKTG 450, Product Management and Innovation MKTG 548, New Products Management

Winter 2010 MKTG 555, Technology Marketing

Spring 2010 MKTG 410, Services Marketing

Summer 2010 MKTG 464, Marketing Strategy and Management MKTG 548, New Products Management

Fall 2010 MKTG 450, Product Management and Innovation MKTG 544, Marketing Research and Strategy, OHSU/PSU MBA Program

Winter 2011 MKTG 410, Service Innovation MKTG 464, Marketing Strategy and Management

Spring 2011 MKTG 464, Marketing Strategy and Management MKTG 544, Marketing Research and Strategy, OHSU/PSU MBA Program

Summer 2011 MKTG 464, Marketing Strategy and Management

Fall 2011 MKTG 550/450, Product Management and Innovation MKTG 464, Marketing Strategy and Management

Winter 2012 MKTG 464, Marketing Strategy and Management

Spring 2012 MKTG 510/410 Service Innovation

Fall 2012 MKTG 510/410 Sustainable Marketing Strategy MKTG 550/450 Product Management and Innovation

Winter 2013 MKTG 464 Marketing Strategy and Management.

Spring 2013


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MKTG 510/410 Service Innovation Fall 2013

MKTG 510/410 Service Innovation MKTG 464 Marketing Strategy and Management

Summer 2013 MKTG 450 Product Innovation & Management MKTG 464 Marketing Strategy & Management

Fall 2013 MKTG 463 Service Innovation MKTG 464 Marketing Strategy & Management

Winter 2014 MKTG 464 Marketing Strategy & Management MKTG 405 Big Data Marketing (overload)

Spring 2014 MKTG 450 Product Innovation & Management MKTG 405 Big Data Analytics (overload)

Fall 2014 MKTG 463 Service Innovation MKTG 464 Marketing Strategy & Management MKTG 405 Maketing Intelligence & Analytics (Overload)

In addition to the above courses, I regularly sponsor student internships, independent research, and dissertation research.

Course/Program Development Marketing Innovation & Technology Track

• 2011 Developed revised Marketing Innovation & Technology Track. Courses: MKTG 450 Product Innovation & Management, MKTG 410/510 Service Innovation, and MKTG 461/561 E-Marketing.

• 2003 Developed the Marketing Information & Technology Track in the Marketing program. Courses: MKTG 450/MKTG 548 Product Innovation & Management (Harmon), MKTG 461/561 E-Marketing (Unni), MKTG 462/562 Customer Information & Relationship Marketing (Mathwick), MKTG 410 Services Marketing (Harmon).

New Course Development for Marketing Innovation & Technology Track: • MKTG 463 Service Innovation (4 credits), First offered as a prototype course in

Spring term 2011, this course continues to evolve. It is state-of-the art Service Science and IT-enablement of knowledge-based services content. It is a core class in the Track. Course launched Fall 2013.

• MKTG 410 Marketing Intelligence & Analytics (4 credits). The course development commenced in Fall 2013. I taught the first iteration as ‘Big Data Marketing’ (Winter 2014) and ‘Big Data Analytics’ (Spring 2014) as MKTG 405s with hand-picked students that met the quantitative requirements for the course.

• MKTG 5XX or 4XX Marketing Intelligence & Analytics. New course on big data and marketing. Syllabus is almost complete. I will run last trial course in Winter 2015 with selected students.

University Service


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School of Business • Director, Strategic Marketing Area, School of Business, 2003-2014 • Founding Director, Marketing Innovation & Technology Track 2010 • Undergraduate Curriculum Committee, 2003-2014 • Chair, Marketing Department, 1986-91.

Systems Science and ETM Ph.D. Programs: • Chair, dissertation committee, Robert Brown, Systems Science/Service Innovation

Ph.D. program, 2012 until completion. • Chair, dissertation committee, Peter K. Glazer, Systems Science Ph.D. Program. 2012

until completion. • Graduate Office Representative for Ph.D. dissertation committee, Ramin Neshati,

Engineering &Technology Management. Successful defense for Dr. Neshati, May 2014.

• Graduate Office Representative for Ph.D. dissertation committee, Ilknur Tekin, Engineering &Technology Management. Successful defense for Dr. Tekin, May 2014.

• Member, course work and comprehensive committee member, Peter K. Glazer, Systems Science Ph.D. Program, 2009-2012

• Member, Ph.D. dissertation committee, Fatima Albar, Engineering & Technology Management, 2009-2012. Successful defense for Dr. Albar.

• Member, Ph.D. dissertation committee, Asser Fayed, Engineering & Technology Management, 2009-present.

• Member, Ph.D, dissertation committee, Rob Brown, Systems Science, 2008-present • Member, comprehensive exam committee, Eunha Kim, Systems Science Ph.D.

Program, 2010. • Chairman, Ph.D. Committee, Kelly Cowan, SBA/Systems Science, 2005-07. • Chairman, Ph.D. Dissertation Committee, Dr. Dawood Abugharbieh, SBA/Systems

Science, 2004-06. Dissertation defended June 9, 2006. • Admissions committee, Systems Science Ph.D. Program, 2004-05. • Member, comprehensive exam committee, Umanatha Nayak, SBA/Systems Science,

2004-05. • Chairman, Course work and Comprehensive Committees, Dawood Abugharbieh,

SBA/Systems Science, 2002-03. • Graduate School member, Dissertation Committee, Lane Inman, Engineering

Management/Systems Science, 2000-04. • Member, Dissertation Committee, Dr. Don Roupe, SBA/Systems Science, 2000-03. • Member, Dissertation Committee, Dr. Jerry Williams, Engineering

Management/Systems Science, 2000-03. • Chairman, Ph.D. Dissertation Committee, Dr. Roland Heger, Systems Science Ph.D.

Program. 1994-96. Defended 1996. • Member, Ph.D. Dissertation Committee, Dr. E.L Herman, Systems Science Ph.D.

Program. 1994-96. • Member, Ph.D. Dissertation Committee, Dr. Tom Long, Systems Science Ph.D.

Program, 1994-96. • Systems Science, Ph.D. Program Admissions Committee, 1987-93.


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• Systems Science, Ph.D. Program Curriculum Committee, 1986-91. • Systems Science, Ph.D. Program Lecture Series Coordinator, 1986-88. • Chairman, Ph.D. Dissertation Committee, Dr. Jamshid Hosseini, System Science

Ph.D. Program, 1984-86. Defended 1986.

Oregon Health and Science University, Graduate Program in Medical Informatics • Co-Chair with Dr. Karen Eden, OHSU, for Manish Parekhji, M.D., master’s thesis

project, 2002.


robert r. harmon ph.d. - pbworks · harmon, robert, enrique castro-leon, and sandhiprakash bhide,...

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