robin dymond: booting up customers to build great products
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©2011InnovelLLC.Allrightsreservedwww.innovel.net
WhoamI?
RobinDymond,CST ManagingPartnerInnovelLLC 21yearsinsoftwaredevelopment 9yrsdoingScrum+XP,5yrsapplyingLean AgileProgramCoachinthelargestAgiletransitioninBanking
Trained2000+peopleinScrum ClientsinUS,Europe,Canada,Brazil
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Justreadthis…
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Theyaskedmetoworkwithyou…
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…hello….?….hello….?
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Whatcanyoudoaboutthis?
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HowtoBootupYourProductOwner
People Process Tools
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DoyouhavetherightpersonasPO?
Peopleoverprocess
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Gettherightpersonforthejob
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KeyProductOwnerAttributes
Asubjectmatterexpert Knowledgeableaboutthebusiness Hasdecisionmakingauthority Haslotsoftimefortheteam Goodcommunicator Usesthesystembeingdeveloped Facilitatesstakeholderinput Listenstotheteam UnderstandsthekeyroleofaProductOwnerinScrum Helpstheteamimprove
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Setyourrelationshipupforsuccess
©2011InnovelLLC.Allrightsreservedwww.innovel.net
Establishexpectationswithbothsides
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Don’texpectperfection
Buythemsomebooks
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SendthemtoProductOwnertraining
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Process:ManagingProductOwnerwork
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Relationships,Requirements,Results
StakeholdersandTeam
Whatwearebuilding
Businessresults
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Relationships
Stake‐holders
• Customers• Politics
ScrumTeam
• Systemhealth• Motivation
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PullingfeaturesfromtheBacklog
PriorityReadyfornextiteration
Next2‐3Iterations,Lessdefined
EpicStory
EpicStory
AgroupofstoriesthatCompriseacapability
Team
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JustInTimeBacklogGrooming
PriorityPOandTeam
POandTeamorAnalyst
POandotherPOs
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AddregularstakeholderandteamPBLreviewmeetings
Week1 Week2 Week3
SprintPlanning
SprintReview,Retrospective
ProductBacklog
Sprint1Backlog
DailyStandupmeeting
Repeat
Product Backlog
Team Backlog Review meeting
Stakeholder Backlog Review meeting
NO SURPRISES
Sprint planning or Sprint review
©2011InnovelLLC.Allrightsreservedwww.innovel.net
Definea“readytodevelop”stateforUserstoriestoentersprintplanning.
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ReducethePOWorkinProgress(WIP)
HowmuchstuffistheP.O.workingon? Whatotherprojectsdotheyhave? Whayotherjobsdotheyhave? Whatdoessalesandmarketingdemandfromthem?Roadmaps?Newplans,priorities?
Howoftendotheymeetwithstakeholders? Howoftendotheyworkwiththeteam?
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Visualizetheirwork
WriteWhitepaper
ProductPhotoshoot
Meetwithstakeholders
Customermeeting
2012Marketingplanning
Tradeshowplanning
UpdateProductRoadmap
Regulatoryupdate
MeetwithotherProductmanagers
ReviewcompletedUser
stories
Preparefornextiteration
ReviewtestplanwithQA
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Reduceworkinprocess
Blabla
Blabla
Blabla
stuff
Morestuff
work
Funwork
Boringwork
Blabla
Customerstuff
PBL
Salesstuff
Customerstuff
Salesstuff
Morestuff
work
Funwork
Boringwork
Blabla
Work CUE Next WIP 2 Done
Product Owner Personal Kanban
Otherwork
Bbsitsales
Focusgroup
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VisualizeBacklogPrep
Blabla
Blabla
Blabla
stuff
Morestuff
work
Funwork
Boringwork
Epic3
Epic4
Epic5
Epic1
Epic2
Story1.2
Story1.3
Story1.4
Story2.1
Story2.2
Product Backlog Next
Ready for team review 5
Kanban for Backlog Preparation
User Stories Ready for sprint planning
Story1.1
Story2.3
Epics 2
Limited Work In Progress
Story2.4
Story2.5
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OnlinekanbanforoffsiteP.O.
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ProductOwnership:scopecreationorscopemanagement?
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Ensuringwhatgetsbuiltdeliversvalue
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ProductManagementwithFastFeedback
Plan product
increments,
Market tests
Check
Market
response
Revise product
direction based
on market feedback
ReleaseeverySprint
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Iswhatwebuiltbeingused?
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Automatemarketfeedback,makeittransparent
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YourProductOwnerneedsaprocesstoo
Scrumissilentonhowproductownersshouldmanagetheirwork
ProductOwnersfeedtherestofthedevelopmentsystemandareaconstraint
FindwaystobuildandsupporteffectiveworkprocessesforyourPOs.
Definewhat“Readyfordevelopment”meansforuserstories
UseLeanandjustintimeideastoeliminateoverworkedPOs
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Perfectionisajourney…
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ThanksSteve.
©2011InnovelLLC.Allrightsreservedwww.innovel.net
Questions?
InnovelLLCTrainingandConsultinginScrumXPAgileLeanKanban
RobinDymond,[email protected]
www.scrumtraining.com
Americas:(804)239‐4329
Europe:+32489674366