MARKETING MANAGEMENT

ROBIN HOOD CASE

Robin Hood’s main problem was the increasing size of his band. Initially, he had hoped that strength lay in numbers and the more Merry men he had, the better it would be for him to effectively fight against the sheriff’s administration. He did not put enough thought into curbing the number of people being recruited. The dilemma occurred when the increasing number of men had made the band a corporation. The more men were recruited into the organization, the less face to face interaction Robin had encountered with each of his men. This would make it hard for him to enforce rules and regulations using his old ways because vigilance was not present with the new recruits.

Moreover, the capacity to fund the increasing number of people became very scarce. Supplies needed to be obtained from outlaying villages. This is a very clear consequence of any expanding organization. A formal structure needed to be enforced and a chain of executive party needed to be established so as to monitor the increased number of people in the organization.

Recommendations

In my opinion, Robin Hood’s first priority should be to appropriate structure and organization in the band. He needs to allot someone in charge of curbing the number of new recruits and seek other ways of finding provisions for his men.

Once all this is done, he needs to take the great risk of assisting the barons in their mission to rescue King Richard and restore him back to power. It would be in Robins best interest to show support of the Barons efforts. If it turns out that the Barons raise enough funds to earn King Richard's release from his prison in Austria, Robin would want King Richard to know that he was involved in the effort. By doing so, Robin will have gotten his revenge and will not have to require the band’s presence any longer.

Killing the sheriff does not earn King Richard's release from his prison in Austria. Therefore, we can only assume that Prince John will appoint a new sheriff with equal power and similar agenda as that of his predecessor. To kill the sheriff would only shift focus away from solving the current issues facing the organization.