IDC DR. Highest Image Quality. Lowest System Cost.

Technology Entrepreneur to

Business Leader

Robin WinsorChief Technical Officer

IDC DR. Highest Image Quality. Lowest System Cost.

There is a tide in the affairs of men,Which, taken at the flood, leads on to fortune;Omitted, all the voyage of their lifeIs bound in shallows and in miseries

Julius Caesar. Act IV, Scene 3

IDC DR. Highest Image Quality. Lowest System Cost.

Agenda

OverviewTimelineStruggles, Setbacks and SuccessesLessons Learned

IDC DR. Highest Image Quality. Lowest System Cost.

What does IDC do?

IDC DR. Highest Image Quality. Lowest System Cost.

IDC DR. Highest Image Quality. Lowest System Cost.

IDC DR. Highest Image Quality. Lowest System Cost.

Competing Technologies

D i g i t a l " F a m i l y T r e e "

A : S e A : S i C M O S

F l a t P a n e l

M u l t i - C a m e r a S i n g l e C a m e r a

C C D

D R

C R

F i l m S c a n n e r s

Kodak GE MedicalSeimens

CaresBuilt SwissRay IDC

Kodak Fuji Agfa

IDC DR. Highest Image Quality. Lowest System Cost.

CMOS

IDC DR. Highest Image Quality. Lowest System Cost.

Market

125k

Cost (US$)

350k DR

CR

FILM

Large hospitals

Small & MediumHospitals

Clinics

45 secs

8.5 mins

8 mins

Foothills+

IDC DR. Highest Image Quality. Lowest System Cost.

Market

125k

Cost (US$)

350k DR

CR

FILM

Large hospitals

Small & MediumHospitals

Clinics

750

10,000

Uncounted

IDC DR. Highest Image Quality. Lowest System Cost.

Market

125k

Cost (US$)

350k DR

CR

FILM

Large hospitals

Small & MediumHospitals

Clinics

750

10,000

Uncounted

IDC : 45secs : <$150k

IDC DR. Highest Image Quality. Lowest System Cost.

TimeLine

November 8th, 1895

November 8th, 1995

January 12th, 2005

IDC DR. Highest Image Quality. Lowest System Cost.

TimeLine

MutinyClinical TestingRegulatory Approvals

Clinical UseNew Products New Building Rapid Expansion

U.S.”Expert” arrivesN.American

SalesU.S.”Expert”leaves

Downsize Mgmt financing Liquidate assetsLuminary Sites

Scientific Validation $$ Revenues $$

Production Ramp-Up Rapid Revenue Growth International Distribution OEM Partners

IDC DR. Highest Image Quality. Lowest System Cost.

Futures

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Trust

• It has to be earned

• Don’t discount the bizarre

• Beware of new friends in good times

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Contingency Plans

• Save for a rainy day… it rains a lot !

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Build The Right Team For Each Stage

• Scientists NEED marketers and financiers and …• Management team must complement, not duplicate,

each other• Finder / Minder / Grinder• Expect and celebrate change in the lineup• Do the paperwork

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Build An Active Board

• Think carefully before putting a customer on BoD• Don’t appoint for appearances sake, make it WORK• Try for diversity

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Know When To Let Go

• If you can do it all, you’re not doing enough

“There is no limit to how much a man can accomplish or how far he can succeed as long as

he doesn't mind who gets the credit”

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Know What You Do

• Core competencies• Be clear• Keep checking for drift

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Lawyers Can Be Your Friends

• Don’t cheap out on legal services• Understand their specialities• Look for chemistry • File plenty of patents

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Pay Your Taxes Happily

• National Research Council (NRC)• Industrial Research Assistance Program (IRAP)• Alberta Heritage Fund for Medical Research• Shad Valley

• Keep it in Canada

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Culture

• Why do you and your staff work so hard – same reasons ?

–Fun–$$$ / Options–Vision

IDC DR. Highest Image Quality. Lowest System Cost.

Corporate Vision

To provide the highest quality, most cost-

effective digital radiography (DR) products in the

healthcare market

IDC DR. Highest Image Quality. Lowest System Cost.

My Vision

Tuberculosis35% of the world’s population infected

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Believe In Angels

• Douglas Street• Geoffrey Galley

…and be sure they believe in you

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Retail Investors

• Most brokers don’t care• Learn the elevator pitch• Expect turbulence

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

Institutional Investors

• Fund Managers DO care• Know your numbers• Expect to be held accountable

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

132Asia

312Europe

321NorthAmerica

CostRadiation

DoseImageQuality

AREA

IDC DR. Highest Image Quality. Lowest System Cost.

Lessons Learned

China is a huge marketChinese prefer ChineseProtect your IP, then go

IDC DR. Highest Image Quality. Lowest System Cost.

There is a tide in the affairs of men,Which, taken at the flood, leads on to fortune;Omitted, all the voyage of their lifeIs bound in shallows and in miseries

On such a full sea are we now afloat, And we must take the current when serves, Or lose our ventures.

Julius Caesar. Act IV, Scene 3

IDC DR. Highest Image Quality. Lowest System Cost.

Technology Entrepreneur to

Business Leader

Robin WinsorChief Technical Officer