robinson pincus sponsorship&socialmedia_loyalty.pptx
DESCRIPTION
An overview of the current best practices and trends in loyalty programmes and how sponsorship and social media help drive loyalty amongst consumers / fans for brands and rights holders.TRANSCRIPT
LOYALTY WHO DOES IT BEST. FUTURE TRENDS. THE OPPORTUNITY FOR YOU.
WHAT IS LOYALTY AND WHO DOES IT BEST?
WHAT ARE THE NEW DYNAMICS OF LOYALTY?
WHAT ARE THE OPPORTUNITIES FOR YOU?
Air Berlin customers earn double miles on their favorite or most frequently traveled route in Europe!
Tesco ClubCard holders claim points !across ALL purchases in ALL Tesco outlets!
Voucher Cloud tells you what deals are within walking distance at the touch of a button.!
Groupon makes sure you get the best deal a brand can offer, through collective buying power.!
BUY MORE GET MORE 75% OF EUROPEANS !
ARE MEMBERS OF AT LEAST !ONE LOYALTY PROGRAM.!
75% !COMPLAIN THEY HAVE RECEIVED A REWARD OR PROMOTION !
FOR SOMETHING THEY WOULD NEVER BUY. !
82% !ARE ENROLLED IN A LOYALTY PROGRAM THEY DON'T UNDERSTAND. !
"WHAT BENEFITS DO I GET AND WHEN DO I GET THEM?”!
85% !OF MEMBERS REPORT THAT THEY HAVEN'T HEARD A SINGLE WORD FROM A !
LOYALTY PROGRAM SINCE THE DAY THEY SIGNED UP.!
OVER 80% OF CONSUMERS !FOLLOW FEWER THAN 5 BRANDS ONLINE.!
My Starbucks Idea keeps customers engaged ʻemotionallyʼ by asking their advice.!
(MORE ON LOYALTY AND SOCIAL MEDIA LATER)!
MOST FOLLOWED BRANDS! MOST FOLLOWED SPORTS TEAMS!
EMOTION IS A BIG ASSET.!
YOUR FANS ARE EMOTIONAL.!
YOU HAVE A BIG HEAD START WITH LOYALTY.!
1. GIVE CONSUMERS SOMETHING THEY REALLY WANT! !
2. KEEP THE REWARD SYSTEM SIMPLE !
3. USE SOCIAL MEDIA TO MAKE ACCESS AND SHARING EASY!
AN EMOTIONAL STORY +!
SPENDING MORE!
MORE FREQUENTLY!
MORE CUSTOMERS!
ULTIMATELY, LOYALTY MEANS…!
INCREASE FAN ENGAGEMENT
INCREASE FAN REVENUE
THE BIG OPPORTUNITIES FOR YOU!
KEEP FANS ENGAGED BETWEEN SPIKES.
You need to feed fans to keep fans.!
CONTENT! CONTENT! CONTENT!
TURN PASSION INTO PURCHASE.
LOUIS (AGED 8)! OSCAR (AGED 7)!
23 Euro Membership!
1,700.00 Euro !
Weekly Contact!
23 Euro Membership!
64.00 Euro!
No Contact!
The more you spend, !the better your access to tickets.!
GATHER YOUR FANS
KEEP YOUR FANS
COUNT YOUR FANS
