rocket fuel for business growth...rocket fuel for business growth we accelerate the growth of your...
TRANSCRIPT
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Rocket Fuelfor Business Growth
We accelerate the growth of your company by leveraging data, strategy & story to quickly impact sales, operations & marketing.
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Not Your Typical ConsultingMarketing Firm
BOLD Worldwide is business solutions firm built on the entrepreneurial mindset.
We are agile, impactful & deliver strategy through execution across key areas of your organization in order to help you grow quickly.
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Trusted by the World’s Best Brands:
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Digital has accelerated the speed at which companies must evolve
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“At least 40% of all businesses will die in the next 10 years if they don’t change their entire company
to accommodate new technologies.”John Chambers – Former CEO of Cisco
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We focus on the key areas of business that have the biggest impact on growth.
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Accelerate Sales
Amplify Marketing
Streamline Operations
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Rocket Fuel Methodology
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DATA
STRATEGY
STORY
EXECUTION
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Uncover, predict & capitalizeon new opportunities.
Increase Agility
by Digitizing & Modernizing Your
Organization
Reveal New Opportunities
by Analyzing Key Data Points
Reduce Costs Significantly
by Speeding Up Projects & Execution
Maximize ROI
by Integrating People, Process &
Technology
Adapt Quickly
to Market Changes with Predictive
Analytics
Minimize Disruption
by Knowing What Will Have The
Biggest Impact
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We simplify the complex world of data & tech so you can focus on creating impact
Integration Visualization
Insights & Forecasts
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Our strategic solution model is driven by data creating efficiency & impact quickly
ASSESS
ANALYZE
TEST
BUILD
MARKET & SELL
Document “what” capabilities exist & “how” they can be used optimally.
Deploy big data “listening” tools to understand what customers actually “want” or “need”.
Leverage digital marketing & analytics to “validate” the offerings.
Begin building based on regionalized demand models. Create value through hyper personalization.
Stock & sell and scale strategically based on data driven decisions.
LOWINVESTMENT (time & money)
ASSESS
HIGH
ANALYZE
TEST
BUILD
MARKET & SELL
The BOLD Way agile solution model cuts down costs, time and investments across all aspects of production with a high likelihood of success.
THE BOLD WAY
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The BOLD Way vs The Old Way:O
LD W
AY
BO
LD W
AY
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BOLD Agile Roadmap:Unbiased assessment of current stateUncover biggest areas of opportunityClarify strategic visionDefine constraints & gapsUtilize predictive data & analyticsDeliver efficiencies across organization Progressive execution weighted by impactUnify cross-functional areasClear path to results
Stop jumping right into tactics that lack impact we start with a roadmap
Future Potential
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The most powerful execution for strategyis a story that sells
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We utilize data, AI & social listening tocreate data-influenced content
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Data-driven marketingoptimized to deliver business results
CreateAwareness
Use Datato Build
Audiences
TargetRight PlaceRight Time
Convertto
Customer
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We manage and measure KPIs relevantto your overall strategy & success
Global ManagementAcross Platforms Proprietary Metrics & Reporting Strategic Sequencing
of Campaigns
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“Some people want it to happen, some wish it would happen & others make it happen.”
– Michael Jordan
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IntegratedBusiness Case
Business analysis + agile roadmap + data-influenced story + marketing execution
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Goal: Advance JLo’s business strategy by launching a new makeup line directly to consumers and increase profit margins.
AnalyzeData Roadmap Market
ReleaseIncreaseMargins
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Challenge: Disparate channel partners control the brand.
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Glamour
Behind the Scenes
Raw
Analysis: BOLD used deep data analysis and social listening to understand what JLo’s fans really wanted to see from her.They wanted behind the scene access to the real Jlo in a raw, glamourous way – not an over polished production.
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Behind the Scenes
Real BTSFamily
Average: 519,060
Analysis: Fans want the real Jlo – they want to feel connected.
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The BOLD Way:The Old Way:
Roadmap: After the BOLD Assessment, we uncovered major opportunities that would streamline the flow of operations, information and data in order to unify Jlo’s brand, business and execute a market release faster than any traditional method.
Inefficient & Complex Streamlined & Agile
Jennifer Lopez
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Docu-Style Production
Organic Social Teasers
Data-Driven Content Releases
Direct to Consumer Sales
Market Release: Other firms proposed a 6-8 month market release, $1.5M production budget, and $10M marketing budget with no guarantee of success. Instead, BOLD created a cohesive 3 monthrelease strategy, docu-style production & social driven marketing campaign for a fraction of the cost, all driven by BOLD Analytics.
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BOLD Results: BOLD delivered over 14 Million fan engagements at market release with $0 Digital Ad Budget. This resulted in a sales velocity that outpaced client’s benchmarks by over 1,000% with a significant, two-figure increase in net margins.This is The BOLD Way.
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Digital MarketingBusiness Case
Digital transformation + digital marketing + creative execution
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Goal: Move Cenegenics away from inefficient television, print & traditional marketing and transform them into a digital-first company to increase lead velocity, quality of leads & sales volume.
MarketDiscovery
Benchmarking+ A/B Testing
Lead Optimization
IncreaseQuality Leads &
Sales
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Discovery: Over the initial 90 days of the campaign, BOLD was able to locate, target and hone in on Cenegenics key demographic – high income executives & professionals across multiple digital platforms.
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Benchmarking & A/B Testing: BOLD determined that Cenegenics had been averaging a $300 cost per quality weighted lead across traditional marketing channels. After integrating with the clients internal tech stack, BOLD was able to monitor and test multiple targets, audiences and creative variables that would increase the quality and volume of leads.
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Lead Optimization: During the first 90 days, BOLD was able to drive a CPQL below $120 significantly decreasing the threshold for quality leads. During the following 90 days, BOLD was able to establish a new benchmark at $80 CPQL. This was a 73% reduction in costs per quality weighted lead.
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BOLD Results: Over the past 2.5 years, BOLD has been able to create and exceed multiple new benchmarks. During this time, BOLD has increased total lead volume by over 40% and increased quality weighted lead volume by nearly 2X. Additionally, sales figures have increased significantly enough for the organization to expand both domestically and internationally.
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Customer CentricBusiness Case
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Goal: Engage fitness consumers in the US in order to revive the Polar brand after years of decline.
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Analysis: BOLD used quantitative and qualitative techniques to assess and deeply understand the competitive landscape, current Polar customers, previous Polar customers & active fitness consumers.
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Insights: Fitness consumers want community and connection above product features. However, Polar had spent years focused on developing & marketing features.
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Strategy: Connect with current and prior customers at scale on a 1:1 basis via data, technology & digital marketing in order to reinvigorate a connection between customers and the brand while generating earned media.
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BOLD Results: The response speaks for itself.
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BOLD Results: The response speaks for itself.
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60% increase in sales compared to the same timeframe the previous year