RODEO REALTY JOURNAL

local expertise, global presence.

MARCH 2013

march 2013

TABLE OF CONTENTS

1. RODEO REALTY Welcomes New Agents

2. RODEO REALTY Monthly News

3.-4 Architecture Lecture 1 Review

5-6 HOT PROPERTIES IN THE PRESS

7. Advanced Training Classes

8-9 HOT SALES

10. Agent Appreciation Letters

11. Beverly Hills HOME Project

12. Caimieju: International Marketing

INDEX

1

RODEO REALTY Welcomes You

Thank you for the confidence you have entrusted in me and my team. Welcome to the Rodeo Realty family -- Syd Leibovitch

Beverly Hills Calabasas Roseanne Somberg David IsmaelDonna Munson Federico Rolon Darren Cardona Ina Kagel Michael Bergin Woodland HillsWestlake Village Terese Reckley Monica Teurlings Alison de Caussin Lonnie Mintz

Brentwood Studio City H. Jasan Sherman Mohammad Semnanian Haleh Dolatshahi Tia Hughes Lauren Golembeske Sherman Oaks Sunset Strip Mario Munoz Chris Bregman Encino Northridge David Elan James Way Patricia Harrington Eric Rojany

THIS WEEKS MARKET NEWS 2

Mortgage rates sharply rose this week as positive job reports suggest the economy contin-ues to recover. Rates on 30-year fixed-rate mortgages averaged 3.63 percent for the week ending March 14, up from 3.52 percent last week but down from 3.92 percent a year ago. Rates on 30-year fixed-rate loans hit a low in Freddie Mac records dating to 1971 of 3.31 percent during the week ending Nov. 21, 2012. For 15-year fixed-rate mortgages, rates averaged 2.79 percent, up from 2.76 percent last week but down from 3.16 percent a year ago. Rates on 15-year fixed-rate loans hit a low in Freddie Mac records dating to 1991 of 2.63 percent during the week ending Nov. 21, 2012. For five-year Treasury-indexed hy-brid-rate mortgage (ARM) loans, rates averaged 2.61 percent, down from 2.63 percent last week and 2.83 percent a year ago. Rates on one-year Treasury-indexed ARM loans aver-aged 2.64 percent, virtually unchanged from 2.63 percent last week, but down from 2.79 percent a year ago. Rates on one-year ARM loans hit a record low dating to 1984 of 2.52 percent during the week ending Dec. 20, 2012.

ARCHITECTURE LECTURE REVIEW3

Thank you to everyone who attended our first Architectural Lecture. It was a great presentation and introduction of style, design and histroy of residen-

tial architecture in Los Angeles.

Our second lecture will be announced at the end of the month and will take place in April.

ARCHITECTURE LECTURE SERIES 4

HOT PROPERTIES5

GOT A HOT PROPERTY with celebrity credentials?

Contact Rodeo Realty’s publicist.

Joe Babajian holds a new listing in Bel Air. Home to model and actress, Cheryl Tiegs. This Balinese inspired resort estate is located through the prestigious East Gate in prime Bel Air. Situated on approximately 1.43 acres, the property sits be-hind gates with a long driveway that opens into a large motor court. The one story home, designed by famed interior de-signer Martyn Lawrence Bullard, is on a promontory offer-ing panoramic city views. The public rooms are arranged in an open floor plan under a soaring ceiling and main pavil-ion. A spacious chef ’s eat-in kitchen and wine cellar are also featured. The private and lushly landscaped grounds feature a private pool, guest house and bath, meandering pathways, fountains and beautiful views of the city.

Josh Flagg holds a stunning new construction located in Lobo Highlands area of Agoura Hills. The homes boasts 4 bed/4 bath, wood burning fireplace and beautiful 360 degree views of the surrounding canyon and mountains. On over 15 acres, this stunning property is perfect for a vineyard or horse property. With a wine tasting room, theater room and private office this estate is the perfect secluded property with unbelievable views.

Josh Flagg holds the listing for one of Bel Air’s legendary homes, The Merv Griffin Estate at 3051 Antelo View Dr has been owned by everyone from Albert Brooks to Polly Bergen, and is now available again for you! Set on over 2 acres and with more than 1 acre flat, this majestic estate is reminiscent of an old movie star’s playground. The property features a giant motor court, swimming pool, lush trees and a championship tennis court that hosted Merv Griffin’s leg-endary tennis matches. The lovely 5,100 square foot home features 3 bedrooms plus a master sitting room as well as a maids quarters. The layout of the house is superb and the 20 foot ceilings only add to the grandeur of this magnificent home. This site on the famous celebrity studded Antelo is perfect for any one who wants to make a statement.

6HOT PROPERTIES

Joe Babajian represents a new property for actress and model Mischa Barton. They are looking for a new tenant for her gated Beverly Hills Crest-area compound listed at $35,000 a month. The main house and three separate guest quarters have six fireplaces, eight bedrooms, 10 bathrooms and 9,800 square feet of living space. The 1.2 acres include a swimming pool and spa.

Barton, 27, starred in “The Beautiful Life” (2009) and “The O.C.” (2003-06). Her films include “Don’t Fade Away” (2010), “The Sibling” (2012) and the upcoming drama “Bhopal: A Prayer for Rain.”

Michelle Weiss of Studio City has a new listing in Tar-zana. A beautiful Ranch Style Home, formerly owned by NFL Hall of Fame star, Gale Sayers. This lovely 4bed/3bath home features a huge Master Suite with closets for two, a master bath with granite vanity, tile floors, spa shower & clawfoot tub. Walk out from the master to patio, pool & hot tub. This home has great flow, perfect for entertaining. Rustic, cozy, inviting, with tremendous charm and warmth.

Joe Babajian and Judy Cycon hold a famed Beverly Hills listing. This landmark Spanish Colonial Revival estate was originally built in 1927 by architect Harry E. Wer-ner. It was built for George and Freda Kolb and later owned by the actor James Coburn and also by a relative of the Sultan of Brunei. The property has undergone a painstaking restoration and remodel by the legendary architects/designers Tim Morrison and Tom Proctor. The property is located north of Sunset Blvd. and the famed Beverly Hills Hotel and is sited on close to 1 3/4 acres on an extraordinary promontory with wonderful views of the City. This 14,000 sq/ft estate is listed for $38 million.

ADVANCED TRAINING CLASSES7

Skirball Cultural Center2701 North Sepulveda Blvd.

Los Angeles, 90049Haas Room, Conference Center

Free Parking Rodeo Realty’s Advanced Training classes are provided for our agents to help keep you informed and help grow your business.

MARCH:18th – Teresa Todd: “How to Effectively Enforce Contracts” – What to do when things go wrong.25th – Fred Henry: “How to win the Multiple Offer!”

APRIL:1st – Syd Leibovitch: “Goal Setting and Business Planning”8th – Chris David/Caleb Sweeney: “Tablets and I-Pads” – How to do a listing presentation on your I-Pad; How to access ZipForms on your I-pad; How to do a purchase agreement on your I-pad; How to do a live signature on your I-Pad; What of the above can I do on my Android and how.15th - Mike Weaver: “Working your Past Clients”22nd – Paul Stafford: “Ethics” – Arbitration/Mediation; Procuring Cause; Dispute resolution; the difference between the Valley, Westside, and CAR29th – Ken David: “Loss Mitigation” – How to stay out of Court

MAY:6th – Caleb Sweeney: “Advance Social Media”13th – Wendy Cox: “Problem Solving your Escrows” – Wendy will present common problems that she has run across over the years with her agents in closing escrows. Come with your escrow problems and get Wendy’s take on how to solve it! OPEN FORUM / QUESTIONS WELCOME!20th – Cary Hoffman: “Rentals/Leases/Referrals” – What paperwork is required, what to look out for; Gathering information so your Landlord can properly screen tenants.

JUNE:3rd – Syd Leibovitch: “Physiology of Real Estate Sales” – How to help your clients make the right decision.10th – John Gould: “Creative approach to Geographical Farming” – How to, How often, How to Budget 17th - Kris Mooney. “Slump Proof your Business” – Energy driven ways to position yourself for success.24th – Lu Duffy: “Rodeo E-Marketing” – How to use the Rodeo E-Mail Marketing System.

HOT SALES 8

Michelle Ficcara listing agent “Gossip Girl” actress for Kelly Rutherford sold her West Hollywood home for $980,000. “Gossip Girl” actress Kelly Rutherford has sold a house in West Hollywood for $980,000.

The Spanish-style bungalow, built in 1926, features a wood-floored living room that opens to a dining room with a skylight, an updated kitchen, two bedrooms and 1.75 bathrooms. The deck contains a bar and a built-in barbecue.

Rutherford, 44, starred on “Gossip Girl” from 2007 until the final episode in December. She was also in the series “E-Ring” (2005-2006) and “Melrose Place” (1996-1999).

Dan Drantch and Aaron Scott The property is located at 11925 Kling Street Valley Village, California. It is a brand new luxury 48 unit condominium complex that was sold as a bulk sale investment property in December of 2012. Dan Drantch and Aaron Scott represented the owner who built the project and they bulk sold it for over $15 million in De-cember 2012. The contemporary style building sold for all cash, north of fifteen million dollars to a sophisticated investor who plans to keep the building and rent out the units as apartments. The building features included a fitness cen-ter complete with all the gym equipment, a roof top patio deck with a built-in fireplace, a large courtyard with sev-eral lounging areas, an oversized spa and an atrium with water landscapes. The interiors have wood tile floors, granite kitchens, fireplaces and balconies with a mix of different size two bedroom flats and one townhouse style unit. All units came with two parking spaces in a subter-ranean garage.

HOT SALES 9

Cynthia Land and Robert Leighton just sold 1119 CORONADO TERRACE, in Silverlake for $874,000. The seller was International Actor JUAN FERNANDEZ. Fernandez, born in Santo Domingo, in the Dominican Republic, is leaving LA to return tohis birth place.

Juan is best known for his roles as the “bad guy” in star-ring roles in over 30 films. Some of his mostrecognizable roles are in the films ‘THE COLLECTOR”, “SALOME”,” FEAR CITY”,” CROCODILE DUNDEE 2”, “ARACHNAPHOBIA”,” LA TAKEDOWN”, and “LIQ-UID DREAMS.”

Ted Fleming and Peter Maurice’s iconic Hollywood estate just sold for $2.1 Million. The house is famous for its film debut in A Nightmare on Elm Street. This spec-tacular Traditional/Modernist Fusion in this 2 -story, Spaulding Square home. Situated mid-block on a pictur-esque tree-lined street, your buyers are greeted by a clas-sic center hall floor plan, with formal rooms to the front of the home, and open-plan kitchen/family room to the rear, flowing to lovely pool, garden and full ‘guest house’ with kitchen and bath. Upstairs, 3 gracious bedrooms, including custom built-ins, designer closets and en suite baths, including master suite with floating spa tub and floor to ceiling tile, custom designed walk-in closet and so much more.

APPRECIATION LETTERS FROM CLIENTS 10

Carmen Mormino, Westlake Village

Carmen was introduced to us by a family member who knew Carmen as an activist in

the community of Thousand Oaks. Carmen immediately became one of our family

members and treated us as such. Carmen has a casual, engaging style that

immediately puts the client at ease. He worked hard to understand the needs of

his new “family” and even harder to make sure that he found purchase options

that fit comfortably into our budget. At no time was he judgmental about our property needs and never, never,

never exerted any pressure on us to make a purchase within a specific time frame. Among his most endearing

professional qualities is his organizational skill in arranging the visitation of properties in a sequential way that

accommodated our tight schedules and his willingness to find the answers to the innumerable questions thrown

at him.

If you should happen to be lucky enough to have Carmen as your real estate agent, be prepared to welcome a new

member to your family and, by the way, be sure to ask him about his hometown of Chicago and the Blackhawks!

Linda and Ron Romano

Cheryl E. Acrey, Studio City

Hi Wendy,

I recently had the opportunity to use the services of my new real estate agent. Cheryl E. Acrey, located at Rodeo Realty’s

Studio City office. I was in the market to lease a condo in the Woodland Hills area. Cheryl was very professional, provided

valuable information and insight to help me make the right decisions for my best outcome. Her exceptional service, level

of commitment, and knowledge was very helpful in locating the perfect property that fit my specific needs.

Cheryl has a solid knowledge of the neighborhood and was very happy to go over all the information I needed to make

informed choices. Cheryl is patient, very friendly, and informative. She answered all my questions completely and quickly.

Without her valuable assistance, the process of relocating to another area would not have gone very smoothly. I would

definitely recommend Cheryl as an excellent real estate agent to my family and friends.

Sincerely,

Bonnie Jacobs

BEVERLY HILLS H.O.M.E. PROJECT

The group will be participating in “Big Sunday” again this year. It takes place the first weekend of May and consists of hundreds and hundreds of volunteer oppor-tunities throughout LA County. Last year, the group participated in Heal the Bay’s cleanup of local beaches.

In the upcoming months HOME Project plan to participate in a variety of other upcoming volunteer opportunities:

1. Assisting seniors at the Beverly Hills Active Adult Club at Roxbury Park.2. LA Marathon 3. VA Hospital and Veterans4. Senior Sunrise Home Musical Production

11

12CAIMEIJU

Rodeo Realty is an now an affiliate with Caimeiju, a site dedicated to advertising and marketing luxury California real estate to Chinese mar-kets and investors. Chinese buyers are playing an increasingly large role in purchasing US luxury real estate. A high-impact international strategy is necessary to effectively reach new markets. All Rodeo Realty listings over $1M are translated by professional linguists, making our proper-ties and company information searchable in China. Our listings are then shared through Chinese social media, real estate, and video sharing web-sites and can be found on top Chinese local search engines like Baidu, Google China, Bing.CN and Yahoo Taiwan with top Chinese keywords. This service enables Rodeo Realty to be fully represented in Asian mar-kets. This is an exciting new addition to our International Marketing Program and serves as a great platform to share with your clients and talk about during your listing presentations.