roi social media - workshop at stima
Post on 17-Oct-2014
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DESCRIPTION
Return on investment / ROI of social mediaTRANSCRIPT
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Social media Return on Investment
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Twitter.com/hanssmellinckxwww.onlinemarketingmanager.be
HANS SMELLINCKXInnovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social MediaE-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders
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Zero moment of truthThe moment your nuts are getting cracked!
Zumba...
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Disagree
Agree
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Zero moment of truthThe moment, your nuts are getting cracked!
Who doesn’t have a social media policy ?
Who is not generating actively sales/leads?
Who has only 1 person responsible for social media?
Who doesn’t have a Facebook page? Largest twitter account in your
company has more than 5000 followers ?
Zumba...
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Who didn’t have to stand up?
Zero moment of truthThe moment, your nuts are getting cracked!
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Why ?
Vicious circle
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No budget
No resources
No campaigns
No results
Marketing anno 2013
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No budget
No resources
No campaigns
No results
Marketing anno 2013
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Social media strategy wave
Phase 1
Phase 2
Phase 3
ListenStrategy
Build
SpreadSpread
BuildSales
Leadsaudie
nce
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Your situation?
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Historical accumulated problems
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Social media=Waste of time + not for me
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1994: Website?
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How to generate 1 million €
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You need an audience
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The average e-mail db in Belgium is below 100,000... We tend to preach to
an empty stadium.
BELGIUM USAGOOD BALANCE
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Belgium: top 10 brands
Where are the real Belgian brands? (media)
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Belgium: top 10 brands
Samsonite, Stella, Delirium, La Chouffe, Leonidas, The Chocolate Line, Daskalidas, Torfs, JBC, Solvay, etc etc
RIPIn 10 years?
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If you don’t speak to your
audience and don’t listen to what they say, why would they buy
you? Or replace you with a cheaper alternative?
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Gather an audience
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Calculation
• Amount of fans needed: 50,000
• This means: at least 1,00,000 people asked to click on like (2%)
• Average 0,47€/click (you need at least 30 cliks to convert 1 person with a game
• Sponsored stories = cut the middle man
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Open graph 2
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Challenge becomes bigger & bigger
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Nothing to communicate
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Just do it
news
philantropy
History Promotions
Productservice
info
Company info (movers & shakers)
People
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Spread the word
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Just do it
PR
Board ResellersSales Clients
Marketing Customer service
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1/5 wants to get promotions
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EffectROI
CampaignsTime
1
2
3
4
lear
n
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People
Passion
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Act real
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Audience
content
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Time
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Speak their language
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Board
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Your clients
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Social just a channel
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Twitter.com/hanssmellinckxwww.onlinemarketingmanager.be
HANS SMELLINCKXInnovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social MediaE-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders