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Green Economy Roundtable Opportunities, Challenges & Priorities Role of the Accounting Firms Rob Evans PwC April 2012 www.pwc.com

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Page 1: Role of accounting firms - PWC

Green Economy Roundtable Opportunities, Challenges & Priorities

Role of the Accounting FirmsRob Evans PwCApril 2012

www.pwc.com

Page 2: Role of accounting firms - PWC

PwC 2April 2012

Business-as-Usual is not sustainable

Page 3: Role of accounting firms - PWC

PwC

Will a move to a “Green Economy” be the solution?

The UNEP Green Economy Coalition define the green economy as:

• An economy that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy can be thought of as one which is low carbon, resource efficient and socially inclusive.

Without a clear definition of “green” industries, however, it is hard to determine the size of the “green economy” and/or put in place policies and practices to support it. Definitions are therefore increasingly shifting from “what is it” to “how is it measured”

• Industries that provide products or services related to renewable energy, increased energy efficiency, clean transportation and fuels, agriculture and natural resource conservation, and pollution prevention or environmental cleanup. (Michigan Department of Energy, Labor & Economic Growth)

Most green business activities are, however, still bundled with those that are not. So who decides what is a green business? Traditional accounting and Economic methods haven’t helped: Organic food processors are typically categorized no differently from other food processors when collecting and reporting typical production and employment data.

So where does this leave a firm like PwC, with its traditional service lines of Assurance, Advisory and Tax services?

3April 2012

Page 4: Role of accounting firms - PWC

PwC

8 key megatrends

Mega trend Business Implications

Climate change

Transformation of global business practices to function in a carbon constrained world with costing of carbon related externalities in several major jurisdictions (EU, US, Japan, Korea, Australia)

Energy challenge Investment in renewable energy and increased focus on demand side reduction activities

Natural resource depletion and ecosystem collapse

Reduced material consumption across the value chain and widespread deployment of closed loop operating systems

Water and food availability Securing access to water resources for both industrial production and human consumption

Population demographic change

Transformation of recruitment and retention strategies including global labor mobility and empowerment of women in declining population regions

Digital convergenceDevelopment and deployment of integrated business solutions offering “smart systems” such as “smart energy grid”, “smart transportation” and “smart city” systems

Geopolitical trend to Asia Analysis of sovereign risk and country/ city level barriers and incentives to resource allocation

New financial systemEnabling capital flows to emerging economic opportunities to generate long term value flows with reduced “bubble” speculation

Page 5: Role of accounting firms - PWC

PwC

What this means to our clients…

Val

ue c

reat

ion

Val

ue e

rosi

on Developing and integrating sustainability into strategy

Identifying and building a sustainable business model

and engaging employees

Embedding sustainable business practices and ways

of working

Maintaining embedded sustainability through

continuous Improvement

Complying with local / industry regulations through Sustainability – license to

operate

BARCLAYS

HSBC

ALLIANZ

TRIODOS

CO-OP

CSR function driven Sustainability initiatives influencing

strategy

Sustainability initiatives integrated into operational

& commercial strategy

Embedded Sustainability

AXA

GRUPO SANTANDER

ARCELOR MITTAL

PUMA

BASF

GOLDMAN SACHS

THE COCA-COLA COMPANY

VODAFONE

CR focus

Business strategy focus

Business operations focus

Sustainability Maturity

Page 6: Role of accounting firms - PWC

PwC Sustainabilityn One Firm services map

Education & training services Governance & regulatory compliance services

Systems development & implementation

Stakeholder engagement & framework development

Taxation services (R&D, corporate tax, TTC)

Data measurement & reporting

Integrated/ CSR report assurance

Process & compliance assurance

Internal audit & third party assurance

IFRS & carbon accounting services

Policy & regulation development and research studies

Strategy development & implementation

Risk & opportunity analysis (business impact analysis)

M&A and project finance services

Value chain design & strategy development & implementation

And what it means to us

Page 7: Role of accounting firms - PWC

PwC

The Market Opportunity

-

10

20

30

40

50

60

70

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

FTEs

USD

thou

sand

s

Advisory Assurance Headcount

$25 bn +Estimated market size

Page 8: Role of accounting firms - PWC

PwC

Implications: Modelling the Green Economy

The Challenge Most economic growth models fail to value the services that nature provides such as carbon sinks, water and air purification, flood protection and pollination.

As a consequence, the world’s ‘natural capital’ is being eroded faster than it can be restored. This reduces its availability to support economic activity and reduce society’s exposure to natural disasters and climate change.

There is an alternative that does value natural capital , and that has the potential to create new jobs, products, services and wealth. This is named ‘green growth’.

How we help

We work with a range of government, donor and private sector organisations to accelerate economic growth whilst reducing pollution, greenhouse gases and resource use.

We use bespoke economic modelling and programme management techniques to develop and implement strategies that transform economic activity by balancing the different risks and opportunities facing society today.

Key Questions

How will you capitalise on and accelerate green growth opportunities?

Are you exposed to and managing risks that are associated with unsustainable growth patterns?

Do you have the skills, capacity, policy and strategy to develop and implement economy-wide reform?

Page 9: Role of accounting firms - PWC

9

Implications: Integrated Reporting

Food crisis Water scarcity

Population demographics

Geopolitical power shift

Economic rebalancing

Natural Disasters

Physical capital

Human capital

Knowledge and IP

Financial capital

Natural capital

Bio diversity

Revenues profit dividends

Total tax

Community impacts

Employment

Knowledge and IP

Products & services

Climate change

Energy security

Biodiversitycollapse

Natural resource depletion

What is the market and regulatory landscape today and how is it changing?

Is your business model and supply chain designed to be resilient to the impacts of climate change, technology failures, cyber crime and natural disasters?

What assumption has been made regarding the availability of resources?

How are the inputs of business changing, in terms of volumes, price and availability?

What does your business consumption map look like and is it sustainable?

How will the introduction of prices on free goods (such as water, carbon and bio diversity) change the dynamic of your business?

Does your license to operate look secure?

Is your corporate contribution in the round something that will enhance your reputation and build trust with key stakeholders?

What is your weakness and who will exploit it?

Page 10: Role of accounting firms - PWC

PwC

Implications Measuring Total Impact

10April 2012

Page 11: Role of accounting firms - PWC

PwC

The value of thought leadership

11

Adapting to Climate Change in the Infrastructure SectorsPwC study for the UK Government's Infrastructure and Adaptation Project (IAP) on the role of market, policy and regulation in encouraging long term resilience to climate change within four key economic infrastructure sectors in the UK: energy, water, transport and ICT. Organisations within the energy, water, transport and ICT sectors as well as investors and insurers were consulted as part of this study. The government will set out in spring 2011 its future approach on adaptation and infrastructure as a result of the IAP, of which the PwC report forms an integral part.

http://bit.ly/e7tHY7

World Economic Forum - Sustainability Projects 2010/2011PwC has worked on a number of projects for WEF over the past year. Sustainability has actively participated in the following: Corporate Global Citizenship in the Environment (CGCE), Scaling Up Renewables (SUR), Critical Mass Initiative, and Financing Sustainable Land Use (FSLU). For more information on these projects including background and the final papers, please see the following Gateway link.

https://knowledgecurve.com/global/gkg/insurance_gwy.nsf/1A576D770ECD4381802572C10032D477/076D0DCD8E83A7CD80257823005C7340

Business Leadership on Climate Change adaption. Encouraging Engagement and ActionThis latest study, presents the views of a range of businesses, from major multinationals to local enterprises, on adaptation to climate change.

www.pwc.co.uk/eng/publications/adapting-to-climate-change.html

Green Race is on, Low Carbon Economy Index 2010The Low Carbon Economy Index assesses the G20 countries’ achievements since 2000 in cutting their carbon intensity levels – defined as the ratio of emissions to GDP

www.pwc.co.uk/west/publications/low_carbon_economy_index_2010_west.html#ns_source=site_search

Green Electricity Making a DifferenceAn analysis of green electricity markets in relevant national and international markets and an overview of the country specific situation regarding renewable electricity..

http://www.pwc.ch/en/dyn_output.html?content.void=19167&collectionpageid=1838&containervoid=8923&comefromcontainer=true

Crisis or not: renewable energy is hotA study on the Europe’s renewable energy market’s potential, a comparison of approached in various countries and recommendations on how governments and companies can reap the rewards.

http://www.pwc.co.uk/eng/publications/renewable_energy_report.html

100% Renewable Electricity - A roadmap to 2050 for Europe and North AfricaExploring the potential to transform the energy sector in Europe and North Africa.

http://www.pwc.co.uk/eng/publications/100_percent_renewable_electricity.html

Smart from the start. Managing smart grid programmesA discussion paper reflecting an industry debate on the smart grid issue.

http://www.pwc.co.uk/eng/publications/smart_from_the_start.html

Page 12: Role of accounting firms - PWC

PwC

But also “walking the walk”

• We cannot advise our clients on sustainability without being serious about it ourselves.

• Regionally, we have over 20 staff working full time on delivering our internal, award-winning , Sustainability strategy, based around our 4 pillars of Workplace: Marketplace; Community; Environment

• All PwC staff are encouraged to help bring this strategy to life through by calling on their expertise in a way that is good for the world and the Firm. Examples include:

• Volunteering time to mentoring tomorrow’s responsible business leaders, whilst raising our profile.

• Provision of pro-bono support to our charity partners to strengthen their business skills whilst enhancing our employees learning.

• Raising US$>6m in donations to charity partners and disaster relief appeals

• Contributing to thought leadership and research to strengthen the not-for-profit sector.

Page 13: Role of accounting firms - PWC

PwC

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, [insert legal name of the PwC firm], its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

© 2011 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to [insert legal name of the PwC firm] which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

Thank You

http://www.pwc.com/sustainability

For further details please contact:

[email protected]

[email protected]

[email protected]

[email protected]