Role of information system in tourism Submitted By

AbhilashJoel.J

R K Krishna VazrapuPankaj

Information System

• Information System (or IS) is historically defined as a 'bridge' anchored between the business world and computer science.

• Information Systems (or IS) include people, procedures, data, software, and hardware (by degree) that are used to gather and analyze information

Need of IS in Tourism

• To provide consumers with information about the destination

• To coordinate and implement sales promotion measures

• Tourism advertising• Support in sales and distribution• To coordinate and implement market research

projects.

Toursim Marketing IS

• A database containing tourism market research data .

• Various program modules ,converting acknowledged methods/models into simple surfaces.

• Various administrative programmes.

Integration of tourism with IS

Use of tourism IS

• To provide travelers with organized information .

• To manage tourism information systems and identify it to traveler requirments.

• A community's image is important because tourists often become future investors and residents in communities that they find attractive.

How TIS Works

• Database System

• Application Modules

• Information mangement and distribution system

• Booking and reservation System

• Reporting System

• Management System

Structure

Traditional Technologies

• IOS(Inter Organizational System)

• EDI ( Electronic Data Interface)

• EFT(Electronic Fund Transfer)

CRS-Computerized Reservation System

• CRS permit travel agents to consult with the customer, seek for available seats, and book reservation within minutes.

• The travel agent is connected on line to the central host computer system or CRS.

• The host computer is always the mainframe with massive database

attached. • In this kind of system, it is possible that airliners, hotels and car

rental companies can talk to the travel agent and vice versa.

• This system contributes in increasing sales volume and giving accurate information on availability and selling the products competently ensuring extensive profit.

Global Distribution System -GDS• Global Distribution System (GDS) are systems which allocate

reservation and information services to sales outlets around the world.

• As compared to CRS’s which is solely used by an airline or hotel chain, the GDS allocate more than one CRS to users who are usually travel agents.

• The world leading GDS’s (Amadeus, Galileo, Sabre and World Span) are simply computers that are actually connected on the one side to many different supplier systems and on the other side to many end users.

• It is the end users of switch that contain travel agents with a single reservation system to support the sale of airline seats and related travel products

Destination Management System DMS

• Destination Management System (DMS) plays a vital role in the electronic marketing and the management of destinations.

• We are now in a global marketplace which has increased the destination choices available to visitors, at a local, national and international level, it has also increased the need for venues to compete more effectively in order to attract and retain the visitor.

Customer Relationship Management (CRM )

• Information-technology enabled strategy aimed at identifying, targeting, acquiring, and retaining the best mix of customers.

• CRM helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most-suitable products and a very high level of customer service.

• It integrates back and front office systems to create a database of customer contacts, purchases, information requested, technical support, etc.

• This database helps the firm in presenting a unified-face to its customers, and improve the quality of the relationship.

Computerized Reservation System-CRS

• A computer reservations system (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel.

• Originally designed and operated by airlines, CRS’es were later extended for the use of travel agents; major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS).

• Modern GDSes typically allow users to book hotel

rooms and rental cars as well as airline tickets.

Decision Support System -DSS

• Provides a comprehensive Business Intelligence solution which allows decision makers to visualize their tourism data by slicing and dicing it into hundreds and thousands of different reports that can be exported into Excel, Access or PDF document as well as graphed and plotted,

• Helps decision makers appreciate the patterns and underlying factors behind the data and allowing them to make business decisions.

With InterNet Structure

Future Trends

• ERP

• GPS

Advantages of IS

Speed and efficiency Ease with which information of the tourism industry

is processed, stored, retrieved, distributed. Reduce costs of information handling. Increase speed of information transfer and retrieval . Increase customer involvement in the control of

transactions . Flexibility of product specifications . Greater reliability of information transferred