role of media in promoting tourism

Role of Media in Promoting Tourism

Dilipkumar A PatilLecturer

Sharanbasaveshwar College of MTA Kalaburagi

Introduction to Paper• Media today has evolved into a multi-faceted

force that has become an integral part of our life, influencing almost everything we do. Media is no longer confined to one way communication. Using available technology and social media we can now communicate and interact with one another anywhere on earth instantly. Today information virtually has no barriers thanks to this media explosion


• Mr. Francesco Frangialli , the former UNWTO Secretary-General once expressed the view that modern day tourism is highly dependent on media reporting. He said so because today, a vast majority of travel decisions are made by people who have never seen their intended destination first hand for themselves.


• Tourists usually decide on the destination first, based on what they have heard or seen from media.

• Media include every broadcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.

• The growing popularity of the internet and social sites such as Face book and Twitter, social media is now an important channel that allows messages to be spread to the public


A Bird view on Heritage Monuments of Kalaburagi

• Kalaburagi “a land of Red Gram”, “a land of tombs”, “a land of Religious Harmony” has ruled by many dynasties like Mughal, Yadavas of Devagiri, Rastrakutas, Bahamanis, Kalachuries, and Vijaynagar etc. It is home for rich heritage and religious sites like followings:

• Bahamani Fort,Jumma Maszid,Khwaza Bande Nawaz Dargah, Shri Sharana Basaveshwar Temple,Lord Dattatraya temple and Buddha Vihara.


Bahamani Fort

Gulbarga Fort was built by Raja Gulchand of the Warangal Kakatiyas and was expanded and improved to its grandest state by the Bahmani Sultans in the 14th century. The structure is one of the earliest examples of the cross between the Indian and the Persian architectural styles and was built using lime mortar and granite. This fort has a two round fortification; outer wall of the fort has lesser height. The premises of the fort encompass numerous ancient buildings, mosques, temples and stables. This fort also has many canons.

Jumma Maszid

This magnificent monument has constructed in 1367 by Persian architects in the rule of Bahamani dynasty. It occupies an area of 38,016 sq meters and 5000 peoples can pray at a time. The important part of this maszid is 250 arches and the roof of the masjid which has around 68 domes and looks like a pot, is one of the main attractions of the masjid.

Khwaza Bande Nawaz Dargah

• Khwaja Bande Nawaz Dargah is considered as a tomb of Khwaja Syed Mohammad Gesu Daraz, a Sufi saint. It is constructed in the Indo-Saracenic style of architecture. The domes, arches and walls draw inspiration from the Bahmani, Turkish and Iranian architecture. There is a library in the dargah, that has a collection of around 10,000 books in different languages including Persian, Urdu and Arabic. The annual festival of Urs is celebrated at this dargah.

Shri Sharanbasaveshwar Temple

This temple is believed to be devoted to the Hindu philosopher and religious teacher, Shri Sharana Basaveshwara. He was a Lingayat saint and was known for Dasoha and Kayaka philosophy of ‘giving is earning’.The temple has the samadhi of Sharana Basaveshwara, which is known as Garbha Gudi. Dating back to the 12th century, the carvings of elephants, flowers, parrots, creepers and Garuda can be seen in the temple.

Cont….• The temple is also known for its

Sabhamandapa, which consists of around 36 arches and numerous pillars. The temple is visited by many travellers on the occasion of the Jatra.


Lord Dattatraya Temple at Ghanagapur

This village is famous for the Nirgun Math dedicated to lord Dattatraya. Sangam, also known as the Sangam Kshetra, is a prominent tourist attraction near the confluence of two rivers, Bhima and Amarja. This temple attracts many devotees from across Maharastra, Karntaka and Andhrapradesh.

Need of the study• The total contribution of Travel & Tourism

to GDP (including wider effects from investment, the supply chain and induced income impacts, see page 2) was USD7, 170.3billion in 2015 (9.8% of GDP) and is expected to grow by 3.5% to USD7, 420.5billion (9.8% of GDP) in 2016. It is forecast to rise by 4.0% pa toUSD10, 986.5billion by 2026 (10.8% of GDP)


Cont…• The total contribution of Travel & Tourism to

employment (including wider effects from investment, the supply chain and induced income impacts, see page 2) was 283,578,000 jobs in 2015 (9.5% of total employment). This is forecast to raise by 2.2% in 2016 to 289,756,000 jobs (9.6% of total employment). By 2026, Travel & Tourism is forecast to support 370,204,000 jobs (11.0% of total employment), an increase of 2.5% pa over the period.


Cont…• Travel & Tourism is expected to have attracted

capital investment of USD774.6bn in 2015. This is expected to rise by 4.7% in 2016, and rise by 4.5% pa over the next ten years to USD1, 254.2billion in 2026.Travel & Tourism’s share of total national investment will rise from 4.4% in 2016 to 4.7% in 2026.


Cont…• Kalaburagi has a rich Heritage & Religious

monument which needs a promotion in worldwide basis like Jumma Maszid, Bahamani Fort, Haft Gumbaz, Khwaza Bande Nawaz Dargah, and Lord Dattatray Temple at Ghanagapur, Shri Sharanabasaveshwar Temple, and Buddha Vihara etc. It has many un popularize attractions which has a rich history and architecture like a Jumma Maszid of Kalaburagi has constructed in Indo Arsenic style which can be compared with mosque of Cordova. Media has a power to promote these destinations worldwide.


Objectives• To understand the role of media in promoting

Kalaburagi Tourism• To study the importance of Tourism in regional

development • To analyze the role of local people in

development of Tourism In Kalaburagi• To understand the tourist needs and wants at

destinations • To understand the basic requirements of

Tourism


Research MethodologyI have collected the information from both Primary data and secondary data to complete paper on “Role of Media in Promoting Tourism”.

Primary Data: I have collected information from multiple choice

questionnaires on sample size of more than 100 people which includes (Tourism students from Kalaburagi, locale common man, Professionals like lecturers and working people.

Secondary DataI have also collected data or information from many

tourism related websites and referred few papers presented by different scholars on same topics at different conferences.


Data analysis and Interpretation

• The following data analysis has been done on the basis of questionnaire collected from 115 candidates.

97%

3%

Aware of Heritage Monuments in Gulbarga

Yes No


Visit of Heritage Monuments of Kalaburagi

Yes89%

No11%


How did you come to know regarding the heritage monuments of Kalaburagi

through?

68%3%

15%

15% Word of Mouth Communica-tion

Electronic Media (Tele-vision, Radio/FM, )

Social Media ( Facebook, Instagram, YouTube )

Print Media (Magazines, News papers, Booklets, Brochures, Leaflets)


Have you faced following problems during visit to kalaburagi monuments?

16%

39%

45%

Safety

Tourist Guide

Information Centre


Do you feel the Attractions of Kalaburagi needed promotion?

Yes99%

NO1%


If you are suggesting to promote kalaburagi monuments which

mode you suggest?Print Media (In News

Papers, Magazines etc)

17%

Electronic Media (News, You Tube

Videos, TV Channels etc

46%

Social Media (Face-book, Twitter, Website/app)

37%


Do you aware of Benefits of Tourism development in this region (Like employment generation, increase in

standard of living etc)

81%

19%

Yes No


Findings Based on questionnaire which I have collected

from 115 respondents I found below findings Media plays a vital role in promoting Tourism Citizens of kalaburagi are aware of rich heritage

sites of Kalaburagi These particular Heritage sites needs promotion


Cont….

Many of the people has suggested for Electronic and social media for promotion

Kalaburagi heritage sites lacks with the basic amenities like

Information centers Tourist Guide facility at the monuments Safety for tourist There is a less information available on These

monuments of KalaburagiRole of Media in Promoting Tourism

Suggestions• Based on the data collected from the

questionnaire, I want to suggest followings• Make availability of basic amenities at Heritage

sites of Kalabura• Although it has a rich heritage and religious

monuments it has not so highlighted so, promote these monuments and temples at national and international level

• Maintain cleanliness in and around the monument and Temples of Kalaburagi


Cont…• People of Kalaburagi need to take part in

development of Kalaburagi attractions• Tourism development Authorities of Kalaburagi

need to work on control of Dust at City, it is adversely affecting Tourism.

• Provide enough Information online and at Monuments.

• People of Kalaburagi need to make aware regarding the multiplier effect of Tourism


Conclusion Tourism is one of the major industries for GDP and

employment generation. People need to make aware regarding the attractions located at different parts of the world. Here media acts as the link between the Tourism and development of Destinations. Gradually all these media are creating a positive image and a picture of tourism in the attitudes, minds, perception, psychology, behavior or and in the final selection of the site (inbound and outbound tourist).So Kalaburagi heritage sites has many more to offer to Tourist as well as to localities, just it needs a promotion through the different types of media available in the market.
