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Daedalus Millward Brown a realizat pentru evenimentul eTravel Conference (15 octombrie 2014) in exclusivitate un studiu care prezinta tipurile de servicii turistice achizitionate de romani din mediul online, importanta avantajelor online-ului atunci cand vorbim despre achizitia de pachete turistice, precum si increderea romanilor in achizitiile turistice online. De asemenea, sunt identificate motivele pentru care turistii nu apeleaza intr-o mai mare masura la mediul online si elementele ce ar trebui imbunatatite de providerii de servicii turistice online astfel incat sa atraga mai multi consumatori.

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