romuald deloumeaux 2015.06.27 - measure camp - aa
TRANSCRIPT
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Libérez vos métriques ! 27/06/2015 Measure Camp
Romuald Deloumeaux @Rdeloumeaux [email protected]
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Qu’est-ce qu’une métrique ?
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Adobe Analytics en trois points
Malgré tout ce que l’on collecte, on a toujours besoin de flexibilité…
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La preuve par l’exemple
• Part du trafic mobile par canal
Visites
Type de device = mobile ou tablette
Visites
Pourcentage
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Le process habituel
Outil d’analyse Outil externe (type tableur Excel)
Mise en forme / Restitution des données
• Segment Mobile • Application au rapport • Lecture des chiffres • Export (voire copie)
• Visites par canal au global • Visites mobiles par canal • Création d’une troisième
colonne avec le taux.
• Eventuellement mettre en forme ce canal pour restitution.
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Un autre exemple
• Pondérer une métrique de type ratio. • Cas d’usage : filtrer les données basées sur de faibles volumes.
If (visites > 1000, revenus/visites, 0)
Ratio
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Un petit quiz pour finir ?
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Quiz – de quelle métrique pourrait-il s’agir ?
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Quiz – de quelle métrique pourrait-il s’agir ?
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Quiz – de quelle métrique pourrait-il s’agir ?
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Quiz – de quelle métrique pourrait-il s’agir ?
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Vous avez des questions ?
Romuald Deloumeaux @Rdeloumeaux [email protected]
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