romy van den broek - best practices on service design pioneering
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vUnusualsuspects:Servicedesignpioneeringinthehardwareindustry
RomyvandenBroek|Berge
UNUSUAL SUSPECTS: Service design pioneering in the hardware industry
@Romy_vd_Broek
FRICTION / CULTURE CLASHES / TRANSITION / LANGUAGE
PIONEERING?
HARDWARE SOFTWARE SERVICE
PHILIPS DESIGN PROBESFar future design research
Inspire and create discussion around the needs of the world of tomorrow
AN UNANCHORED VISION IS NO VISION AT ALL
ERICSSON INNOVA SQUADDesign Thinking implementation
1 designer 2 enthusiasts
Project Teams
Design Thinking
BE A TROJAN HORSE
DON’T BE VAIN
CATERPILLAR PROPULSIONUser studies for Tug and Ferry boat levers
Tug & Ferry Boat levers
User studies onboard
YOU CAN’T FAKE CURIOSITY
BE ONE OF THE GUYS
VOLVO CONSTRUCTION EQUIPMENTService Design in Software development
HMI department
Software development
Meeting culture
UNDERSTAND HIERARCHIES AND MAKE USE OF THEM.
STICK AROUND - CHANGE DOES NOT HAPPEN OVERNIGHT
• Be a trojan horse • Be one of the guys • Embrace & use hierarchies • Don’t be vain • You can’t fake curiosity • Stick around • An unanchored vision is no vision at all
The power of service design lies in its many faces.
Service Design in the hardware context is not flashy, but humble and hard work.
You are not the star, the result is