ron tite | operationalizing community management
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OPERATIONALIZING COMMUNITY MANAGEMENT
@rontite • CM1 • NOVEMBER 14, 2013
WE USED TO VOTE WITH OUR WALLETS
NOW WE VOTE WITH OUR
TIME
YOUR REALCOMPETITION
IS OTHERCONSUMERS
EDUCATED RELIEVED
INSPIRED ENTERTAINED
THE BRAND BELIEF
THE BRAND BELIEF
WE BELIEVE THAT...
THE BRAND BELIEF
WE BELIEVE THAT...
WE BELIEVE THAT INTEGRATING ASPECTS
OF INDIAN CULTURE INTO OUR LIVES MAKES US MORE INTERESTING
CANADIANS
THE BRAND BELIEF
THE CUSTOMER PERSONA
ETHNIC ELLIEFIONA FOODIE
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE CUSTOMER JOURNEY
THE FOUR Cs ------ OF -------COMMUNITYMANAGEMENT
CONSUMPTION
A) CONTENT
A) CONTENT
TWITTER LISTSSUB REDDITSADVANCED GOOGLE SEARCH
B) LISTENING
CURATION
CREATION
CONTENT CALENDAR
CONNECTION
TWEET
BLOG
ANCHOR CONTENT
DATA CAPTURE
COLD CALL
SALE
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE CUSTOMER JOURNEY
CONSUMPTION CURATION CREATION CONNECTION
THANKS