Rooster I ProAnalytics I ProCompare I ProReport I ProSearch

- Sharp tools for EFFECTIVE communication

Integrated platform for Media Monitoring & Analysis

BlueBytes News since 2006

Established in 2006, Blue

Bytes News Pvt. Ltd. is the leading media monitoring and analysis agency in India.

We monitor news from over 1000 media publications on a daily basis, which include- Newspapers, Magazines and Online news portal.

Headquartered in Mumbai, our offices are spread across 9 cities, providing effective pan-India coverage.

Our Mumbai office works 24x7 to take care of any client emergencies.

Blue Bytes has high-end infrastructure with dedicated internet leased lines. Our central server is located in a server farm which guarantees 99.05% uptime.

BlueBytes monitors 23 sectors BlueBytes monitor23 sectors

and 90+ industry verticals. BlueBytes have the top Corporate, Multinationals and SMEs as clients. Top 2-3 Companies in most of the sectors are clients of BlueBytes News.More than 25 PR agencies partner BlueBytes News for media monitoring and analysis requirement.

BlueBytes Accuracy, Timelines and Relevance of news monitored for clients is amongst the best in the industry.BlueBytes News provide great user experience through our service and delivery and are considered as the most innovative media monitoring and analysis agency.

Blue Bytes NewsBlueBytes News Credentials - Since 1802

Products and Services

ProPR is Blue Bytes tech enabled integrated platform for monitoring and analyzing news.

The services under this platform are:

Rooster- Daily email news update service

ProAnalytics- Web enabled, automated real time qualitative analysis

ProCompare- Web enabled, automated real time share of voice analysis

ProReport- Web enabled, automated real time report with AVE

ProSearch- Web enabled, automated archive and filter for search

Daily email news update service

Rooster- email news template

Header

Links

Segregation Levels

News Details

News Template Customization possibilities:

-Segregation Levels-Quick Links

-Color, Font (size, style)

can be customized for each client

Header

Template (Client) Name

News sent through the day

No. of news in the template

The day’s second and subsequent editions mail will consist of incremental news.

Sending consolidated news option available as well.

Links

Links to directly access the level within the

template, ( 3 ) indicates the no of

news in that level

Link opens in web.(denoted in italics)

Top news sourced from across publications.Links open in web.

Login to access other ProPR services.

Contact details of account in-charge.

Segregation LevelsLevel-

can be directly accessed through

Quick Links

News-Headline, Summary, Publication details

Similar News-same or similar

news, from same or different

publications.

Similar News is generated on the

basis of automated computer program. Segregation Levels customization possibilities:

-Color, Font style and size-Option to club news as Similar News or individual with details

Customization for each level within the template.

News PageNext News

News Details

Click for more features

News Page- Click

Highlight related keywords

For ProAnalytics users,

qualify the news directly for

analysis

Email the newslink to share

with stakeholders

Save the News Page in PDF/JPEG

Highlighted Keywords

News Page- Click to Qualify News(option available to ProAnalytics subscribers)

ProPR integrated platform,

User can Qualify Articles for ProAnalytics

directly from RoosterCategory and Key Message can be customized in ProAnalytics

ProAnalyticsAutomated Real Time

Qualitative Media Analysis

ProPR- Integrated platform to access:ProAnalytics, ProCompare, ProReport, ProSearch

ProAnalytics

Change the auto generated password

Surf between ProPR services through single interface

Choose the date range, default- 3 months

Qualitative Criteria, each Criteria can be analyzed

with the topics below

ProAnalytics-Features

Graph export options

Total number of news is calculated on the basis of Publication editions

News in tabular form

Manage your favorites.

Add, Delete, Rename

Graph options in Bar (comparison),

Line (trends)

Access to Qualify News.Customize Category and

Key Messages

ProAnalytics- News in Tabular Form

View the news details

News Table with export options

ProAnalytics- Overview/Size

Analyze by Size. Large>100 sq cms, Medium between 50-100 sq cms, Small <50sq cms.(All internet articles are considered as Medium)

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ProAnalytics- Overview/Media

Analyze by Media Genre

ProAnalytics- Overview/Publication

Analyze by Publication Type.Analysis by individual Publication as well

View results- Top 5, 10, 15, 20 or

Allc

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ProAnalytics- Overview/Geography

View results- Top 5, 10, 15, 20 or

All Analyze by Geographic Locations- Editions.Choose individual editions to analyze further

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ProAnalytics- Overview/Journalist

Analyze by Journalists.Choose Top 5, 10, 15, 20 or All

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ProAnalytics- Classification/Quantity Qualitative Criteria: Classification.

Can be analyzed by each topic as in Overview.Classification qualification-

Direct, Primary, Secondary, Reference

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Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality.

Can be analyzed by each topic as in Overview.Tonality qualification-

Favorable, Impartial, Mixed, Adverse

Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

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ProAnalytics- Category/Quantity

Qualitative Criteria: CategoryCan be analyzed by each topic as in Overview.Category qualifications can be customized in

‘Custom Options- Settings’

Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

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ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed

To qualify news, refer to ‘Custom Options- Qualify Articles’

Qualitative Criteria: Key MessageCan be analyzed by each topic as in Overview.

Key Message qualifications can be customized in ‘Custom Options- Settings’

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Custom Options/Settings- Category

Users can customize the Categories here, maximum 10 categoriesTo rename, click on ‘Edit’.

To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

Custom Options/Settings- Key Messages

Users can customize the Key Messages here, maximum 10 Key MessagesTo rename, click on ‘Edit’.

To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

Custom Option- Qualify Articles

Choose the date range

Gives you Status along with no. of news.

Select any one to view the articles below

Qualify Article directly here, else click on the

headline to see the news

Article status:Fully Qualified- All Criteria are qualified

Partially Qualified- One or more Criteria are left to be qualified

UnQualified- None of the Criteria are qualified.

Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain

Partially Qualified.

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Qualify Article

Important- If there is no Category and Key Message in the news, choose ‘None’,

else the article will remain Partially Qualified.

Qualify Article here

Note: You can also Qualify Article from Rooster as well

(option for ‘Main User’ only)

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ProCompareAutomated Real Time Share of Voice Analysis

ProCompare

Share of Voice comparison.Analyze by topics-

Quantity, Size, Media, Publication, Geography, Journalist

ProReportAutomated Real Time

Report with AVE

ProReport

Choose the date rangec

Export Report in XL

Option for ROI

Filter Option- ‘All’ will give all news, else filter further

by Publication and/or City

Report can be further filtered by

Qualitative Criteria.

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ProReport- Filter Options

Filter Report by Media Genre/

City

Qualitative Report-

Can choose multiple options

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ProReport- AVEProReport gives User the flexibility to choose the AVE

that best matches their expectation- ProPR Value, Qualitative AVE, Quantitative AVE

Quantitative AVECalculated as- Advertising Rate x Size x PR Factor 3.Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE.

Qualitative AVECalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality.This gives additional weightage over and above the Quantitative AVE.

ProPR ValueCalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message.Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE.

ProPR recommends ProPR Value, as it is more closer to the true value of the news.However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.

ProReport- XL Sheet

Report in XL Sheet includes-Date, Publication, Headline, Edition, Journalist, Page No., Size,

Circulation, AVE

ProSearchAutomated Real Time

Archive with Search and Filter

ProSearch- Search

Choose option-Within Client/ within Client, Competition,

Industry/Entire bluebytes Archive

Options to get the news you are

looking for

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ProSearch- Filter

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Filter News

Filter down further

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ProSearch- More Filter

Filter down furtherc

ProPR offers an integrated platform to monitor, analyze, report and search.

For more information, write to us:knowmore@bluebytes.info

To schedule a demo or sales enquiry, write to us:indiasales@bluebytes.info

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