Roskilde Festival & the local area

Roskilde Festival gave a big impact on Roskilde city and surroundings.

• Local area economy• Local area image• Local area communities• Local area culturel activities

Source: This is based data from VisitDenmark.

Roskilde Festival 2007

• 78.000 guests- 42.000 from Denmark- 14.000 from Norway- 12.000 from Sweden- 3.000 from UK- 7.000 from the rest of the world

• 25.000 volonteers• 4.000 media people• 3.500 musicians and crew

The economical impactTotal turnover by turists on Roskilde Count in 2004: 1.365 mio. dkr.

By this 926 mio. dkr. in the Roskilde-area (Roskilde, Gundsø, Ramsø, Lejre, Bramsnæs and Hvalsø).• Roskilde Festival alone of this is 303 mio. dkr.

• Roskilde Festival makes a third of the total turnover from turism in Roskilde-area.

• In the 8 days of festival – the turnover in the city shops in Roskilde is like christmas sales in december!

Note: The 25.000 volonteers, 3.500 musicians and crew is not counted in. They generateds of course also a bigRevenue.

Total turnover in the local area Roskilde-area

Roskilde County

  Mio. dkr. Mio. dkr.

Hotels 273 396

Camping 30 89

Hostels 13 19

Holiday house 15 30

Holiday center 0 16

Festival 303 303

Yachting harbour 1 4

Families/friends 86 195

One day turists 205 310

Total 926 1.365

Roskilde Festivals betydning for lokalområdets image

Kun 2 danske byer har et internationalt image: Roskilde og København.

En søgning på Google giver:

• 2.060.000 hits på Roskilde Festival• 1.010.000 hits på Viking Ship Museum• 110.000 hits på Roskilde Cathedral• 1.060.000 hits på Tivoli Copenhagen

Roskilde Festivals importance for local communities

• Communities helps the festival with volonteers (trade and service). This generates income for the communities and their activities.

• Roskilde is the city in Danmark, which have most communities compared with citizents.The life of the communities ar egoing very well by the bug income they earn at Roskilde Festival.

Ex: In 2006 earned the approx. 190 xommunities more than 20 mio. dkr. To compare – The municipality of Roskilde used approx 27 mio. dkr. for communties in 2004 (Source: Benchmarking coorporation keynumbers)

Roskilde Festivals importance for culturel activities in RoskildeRoskilde Festival takes part in making many other culturel activities than Roskilde Festival.

F.eks. Are the festival doing the planning and carry out of Culturel City Night of Roskilde and Open Air theatre Hedeland.

Roskilde Festival also donates a part of it’s surplus for activities in the city.

Donations (ex.):• 1 mio. for Roskildes 1000 years jubilee (1998)• 10 mio. and creation for the biggest skatepark in Nothern Europe (2004)• 3 ¼ mio. for creation of the danish rock museum• 7½ mio. for the music venue Gimle

Poeple comes backThe target group of volonteers are mainly youngsters.

A part of these comes back because of their good experiences at Roskilde Festival

Ex:At the turist offcie of Roskilde, they get a lot of enquiries from coubles whcih met eachother at Roskilde Festival. Now the like to have their honeymoon in Roskilde.