ross kingsland - lessons from a growth hacker - the business show 2015
TRANSCRIPT
![Page 1: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/1.jpg)
Ross KingslandFounder and CEOInception Growth
@RossKingsland1
InceptionGrowth.net
![Page 2: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/2.jpg)
My Single Biggest Mistake
“I would rather be right, than rich”
It takes as much effort to land a £1,000 client as it does a £10,000 client
@RossKingsland1
![Page 3: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/3.jpg)
The Truth@RossKingsland1
![Page 4: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/4.jpg)
Who Do We Work With?• Business Owners• Founders• CEOs• Partners• Boards• Directors
Common Factor:Everyone we work with wants a
significant step change in their business growth
@RossKingsland1
![Page 5: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/5.jpg)
@RossKingsland1
![Page 6: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/6.jpg)
@RossKingsland1
In Other Words…
Accelerated Growth
Accelerated Growth
Current Growth
Check one two three
![Page 7: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/7.jpg)
“I know how to grow a business…….”
@RossKingsland1
![Page 8: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/8.jpg)
Growth Is A Science@RossKingsland1
![Page 9: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/9.jpg)
@RossKingsland1
![Page 10: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/10.jpg)
Growth Is A Science@RossKingsland1
![Page 11: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/11.jpg)
5 Strategies You Can Use Today@RossKingsland1
![Page 12: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/12.jpg)
1. Find Your Tipping Point@RossKingsland1
![Page 13: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/13.jpg)
1. Find Your Tipping PointToo broadly defined market• Uber – MVP to SF 1%ers• SXSW experiment
•Who is your market? Kevin Kelly 1,000 true fans
• Define the market, find them and seduce them.
@RossKingsland1
![Page 14: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/14.jpg)
2. Advertising Is Not The (Only) Solution
@RossKingsland1
![Page 15: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/15.jpg)
2. Advertising Is Not The (Only) Solution• Original advertising strategy: Billboards and Radio
Ads
• Get creative
• “PS: I Love You. Get Your Free E-Mail At Hotmail”
• Why it works: Unexpected, Emotional, Secret, Exclusive, Novel
@RossKingsland1
![Page 16: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/16.jpg)
3. Strategic relationships@RossKingsland1
![Page 17: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/17.jpg)
3. Strategic relationships• Who already has your market?
• If you don’t have access to your market find out who does.
• Develop full proof strategy
• Be cool.
@RossKingsland1
![Page 18: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/18.jpg)
4. Create a Moment of Magic@RossKingsland1
![Page 19: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/19.jpg)
4. Create a Moment of Magic• Suspend disbelief
• Control the User Experience
• Over deliver
• Reinforce positive emotion after event
• Secret: Positive Emotional Experience
@RossKingsland1
![Page 20: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/20.jpg)
5. Get in front of an A-lister@RossKingsland1
![Page 21: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/21.jpg)
5. Get in front of an A-lister
•No network
•No contacts
•No experience
@RossKingsland1
![Page 22: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/22.jpg)
5. Get in front of an A-listerStep1: Ask yourself – “What’s in it for them?”
Step 2: Prime their network through social media channels
Result:“Everyone is talking about this new company”“Why haven’t we met these guys yet?”“Get them in!”
@RossKingsland1
![Page 23: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/23.jpg)
@RossKingsland1
5. Get in front of an A-lister
![Page 24: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/24.jpg)
How Do We Work?3 Months Intensive Coaching and Mentoring
One on One
Results Focused
Move FAST
![Page 25: Ross Kingsland - Lessons From A Growth Hacker - The Business Show 2015](https://reader036.vdocument.in/reader036/viewer/2022070512/589c58171a28abc4358b5159/html5/thumbnails/25.jpg)
Resources For Youwww.InceptionGrowth.net/tbs2015