Moviecle – consumer service and digital signage in one kiosk

Ross Mckegney

CTO, Fadow Ltd

16 October 2008

Introduction

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Contentdownloads

• travel guides• movies• TV shows• music• eBooks• games• software• news• etc.

Digital advertisingdisplay

• static ads• animated ads• video commercials• bluetooth ads (future)

Two services in one product: the Moviecle

The Moviecle Network

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( ):General Network Description airport Moviecle• Moviecles in the boarding gate areas and food courts• Deployment of 1 Moviecle every 300 ft.• Freestanding structure: easily relocated

:Content downloads• Download to laptops, USB-drives, portable devices• Download speed: 10-100x faster than internet• Non-traditional retail offering maximizing space• Purchased, rented and free content offerings

:Digital advertis ing display• Display ads, movie trailers and user-step process• Remotely managed network

Disconnect and enjoy

- User step process Content Downloads

Connect to a Moviecle and download

Buy your selection

Browse our content catalogue

Wirelessly connect to Fadow for free(using existing airport WiFi network)

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MoviecleDimensions

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80”

40”19”

2 Touch-screens 19”Commercials will be displayed while user downloads content

USB andFireWire ports

Moviecle Userinterface

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Integrated camera

1 or 2 Plasma screens 50”

Advertising Medium

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MULTICHANNELCAMPAIGNS

Fadow’s service allows advertisers to:

• Display short, general brand messaging on the 50” plasma kiosk screens

• Display longer, targeted messaging while the user is interacting with the system

• Create association between the brand and the Fadow consumer service, through advertising embedded in free content

Moviecle Advertising Medium

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NETWORKMANAGEMENT

• Advertising on the Moviecles is controlled remotely, allowing advertisers to:

More easily update and rotate content Create new pricing schemes and advertising terms

Moviecle Advertising Medium

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MEASURINGTHEADVERTISINGIMPRESSION

• The Moviecles’ integrated cameras will allow Fadow to measure and report the following:

number of impressions duration of impressions (time) gender ratio of impressions exact time of impression

Fadow business model is based on synergies between the fast download consumer service and digital signage

Exemplar of a new class of applications, where the web reaches into public spaces

This is a platform technology, and what you have seen so far is just the beginning

KeyMessages