rotary clubs of vancouver working together … · • uses current rotary branding & colours...
TRANSCRIPT
ROTARY CLUBS OF VANCOUVER WORKING TOGETHER
MEMBERSHIP PLAN 2014 –15
Presentation to clubs
April 2015
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WHY DO THIS? – WE NEED TO GROW…
•RotarymembershipisdecliningthroughoutVancouver
•Withoutgrowth,westeadilyerodethegoodworkthatRotaryiscapableofdoing
•ByworkingtogetherwebelievethatRotarycangainhigherprofileandincreasedimpactforgoodthroughoutourcity,andalsobuildincreasedrelevance
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SOME THINGS TO PONDER...
•RecruitmentisaContactSport
•Themorecontactswemakethemorememberswewillget
•CanweputRotarianFirstinsteadofClubFirst?
•Canweourselveschange,andcanweeffectchangewithourclubs?
•ThegreatestthingaboutRotaryistheautonomyaffordedeachclub/yettheweaknessofRotaryisalsotheautonomyaffordedeachclub(wedon’tcompetewitheachother)
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BENEFITS / CHALLENGES ACTIVITYBenefits of Working Together (Priority ranked)
•Ourcommunitybenefits-moreandbetterprojects
•Wecanreachmorepeople-onevision
•Strongerconnectionsbetweenclubs
•Costsharing-makesusmoreefficient
•Activechangemanagementandbuildingsustainability
•IncreasedvisibilityofRotary
Challenges in Working Together (Priority Ranked)
•Resistancefromthosewholikeitasitis
•Interclubcommunication-gettingthemessageright
•SellingRotaryfirstandnottheclub
•Accountability
•Doesonesizefitall?
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ROTARY CLUBS OF VANCOUVER OUR VISION OF SUCCESS IN MEMBERSHIP
•Membershipisnolongerour#1issue
•OurclubsworktogethertointroducepotentialmemberstoRotary
•Communityworkandprojectsareourmainfocus
•TheRotarybrandhasmorevisibility
•ThereisagreaterdiversityofRotarians
•Weshareideasandtools
•Membershiphasgrown
•RotaractorsareexcitedtobecomeRotariansinthefuture
•RotaractandInteractaremoreactivelyinvolvedwithRotarians
•BusinessesandCommunitiesseeRotaryasmorerelevant
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KEY STRATEGIES DEVELOPED BY THE TEAM…
•EstablishedajointMembershipLeadershipTeam
•DevelopedaClubInventory
•DevelopedthePresentationofthePlantobemadetotheclubsandsecuresupport
•Selectedsometoolstoworkwith
•Setsomegoalsandobjectives
•Getworkingandgrowmembership
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THE LEADERSHIP TEAM FOR THE SHARED MEMBERSHIP INITIATIVE
Vancouver Peter/Stephanie
VanArbutus Harrison/Shail/Joy
VanCentennial SerinaChen
VanFraserview Jeff/Fiona
VanQuadra Jo/GrahamSalvail
VanSouth Sam/John
VanSunrise Josue/Iozeph/Cleopatra
VanYaletown Edgar/Karen/Linda
Rotaract Anuschka/Andrew/Jacob
AGSupport TomSmith/Davinder
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INVENTORY FOR THE SEVEN ROTARY CLUBS
CLUB MEMBERS PRICE (MEAL) DAY / TIME FOCUS
Arbutus 21 $25 FriLunch Members,Literacy,Youth
Fraserview 25 $20 WedLunch Literacy,MentalHealth
BroadwayWest 11 $20 TuesBreak Youth,Membergrowth
South 8 $15 MonLunch Membergrowthcommunity
Sunrise 24 $20 WedBreak Youth,Women’shealth
Vancouver 93 $35 TuesLunch Hearing,Youth,Community,WorldHelp/Int’l
Yaletown 20 $0 Thur6PM Literacy,Environment,Community
TOTAL 217 ROTARIANS
Rotaract 3Clubs $0 Various Succession
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WE CHOSE SOME TOOLS TO START TO WORK WITH AND BASIC PRINCIPLES AROUND CONTACTS AND ITEMS TO LEAVE WITH THOSE CONTACTED (EXTERNAL FOCUS, FIRST STEPS)
•Jointmembershipbrochure(selected)
•Businesscardswithclubinfo(selected)
•Scoreboards(available)
•Videopromotions(manyonweb)
•Advertisements
•Website(selectedandcreated)
•ProudRotariancollateral(vehicle/business)
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CREATE A FRONT END WEBSITE FOR VANCOUVER ROTARY CLUBS – WITH LINKS TO FACEBOOK, LINKEDIN AND CLUB WEBSITES
Attributes of the new front end website...
•Connectstotheclubssites
•Googleswell(SEO)
•Focusedexternally-whyRotary,providesthehooktolearnmoreordigdeeper
•Capturescontactdataforfollowup
•Incorporatesmajoreventscalendarforallclubs
•Richinimages/video
•www.VancouverRotaryClubs.com
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CREATE A “BUSINESS CARD” FOR ROTARY IN VANCOUVER FOR USE BY ALL VANCOUVER ROTARIANS
•Includesinfoandwebaddressurl
•UsescurrentRotarybranding&colours
•SpacefornameandcontactofRotarian
•Tobehandedoutincontactsituationsasa
followuptoolbyindividualmembers–simplerthanthe
moretraditional“elevatorspeech,”adirectinvitationto
checkRotaryoutRotary clubs bring together dedicated individuals to exchange
ideas, build relationships, and take action.
Together with Rotary International, and The Rotary Foundation
we work to make lasting improvements in our communities
and around the world.
www.rotary.org Getting together for the common good
Start with rotary
and good things happen ...
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DEVELOP A “PROUD ROTARIAN” STICKER FOR VANCOUVER ROTARIAN’S VEHICLES
•IncludelogoandurlforVancouverRotary
Clubsfrontendwebsite
•Staticcling,forvehiclesand
memberbusinesses
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NEXT STEPS•Clubpresentations(clubbusinessmeetings?)-April2015
•Seekactiveengagementfromthese
•Handoutdecalsandcards
•MeasurementApproach
•Totalmembership(clubsreportandaggregatetotal)
•Tracknumberofcardshandedoutbyclub
•Trackwebsiteleadsandconversions
•Clubscoreboardsausefultoolandavailable(Bala)