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Rotary District 5340’s

The Human Touch

In This Issue:2. Governor’s Letter3. DG CONFESSIONS “What I Really Do”5. DISTRICT GRANT NEWS What One Small Club Can Do6. CLUB FUN “The Rule of 155”7. ROTARY SERVICE How Many Lives?8. PAUL HARRIS FELLOWSHIP Fallbrook Pins Five9. FOUNDATION NEWS APF Per Capita Giving10. FOUNDATION NEWS EREY11. MEMBERSHIP NEWS Growth Update12. POLIO ERADICATION Del Mar Rotarians Agains Polio13. POLIO ERADICATION Update14. DISTRICT CALENDAR

Monthly Newsletter

Volume 1, Issue 9March 2012

Reach Within to Embrace Humanity

ROTARIANS SERVICING SAN DIEGO FOR 100 YEARS

WHAT ONE SMALL ROTARY CLUB CAN DO?See page 5

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District Governor 2011-2012

Governor’s LetterTo My Rotary Friends -

March is Literacy Month. It is dedicated to promoting reading and literacy - particularly among economically disadvantaged children . Helping children read and communicate effectively helps them academically. It enhances their opportunities and their economic well-being. This eventually enriches us all.

About a third of our elementary school children and 20% of our adults lack basic literacy skills. India's literacy rate was 12% at the end of British rule in 1947. It is now 76% and directly correlated with its rising prosperity. Unfortunately San Diego's literacy rate is 79% and headed towards 76%!

Money is not the cure-all to this nation’s problems, and it has never been the panacea to illiteracy. But local initiatives can be very effective in improving literacy. we need to adopt grassroots attitudes in our families and in our circle of acquaintances. Simple changes in individual behaviors can spur a collective monumental improvement.

Consider these questions.

• What are you doing to promote the love of reading and literacy among children within your circle of family, friends, and community? If each of us were to take only one hour per month and read to or with someone, we would invest thousands of hours towards literacy improvement.

• When is the last time that you bought a children’s book? You don’t have to be a parent to buy children’s books. If there is going to be a child in your home instead of watching television or sitting idly while listening to grown folks’ business, they can read a book.

• When is the last time that you bought a book for your friend’s child? A great way to show a friend’s child that you care about their well-being is to give him/her a book—more specifically, a book with a lot words, not coloring pages. Promote their academic and literary development by giving them books year round.

• When is the last time that you read in front of child? Children model behavior. If the adults in their lives aren’t reading, they won’t read. They need to see you turn a page every now and then. When you do read, make sure the action is deliberate. Make sure the child sees that you are creating the time and space within your busy life to read. Read at family reunions. Family reunions are a great place to read. They’re always full of children.

• Why is it so important to promote reading among children? Poverty and illiteracy are connected. In low-income neighborhoods, there is one age-appropriate book for every 300 children. We need to promote reading because it creates a spirit of willingness, consciousness, and critical analysis. We need more children to grow into adults who are willing to seek answers; who are willing to seek resources; and who are willing to learn. We need children to develop the discipline to sit, be still, and explore with their imaginations through books because reading is the basis to self-empowerment.

There are other measures you can take with children, such as reading with your child on a regular basis, applying for a library card and visiting the library, or establishing reading requirements within your household. These are good habits for you to adopt with your children, nieces, nephews and cousins, and it sparks the possibility for them to rub these habits onto friends. Nor is there anything wrong with donating a dollar to a literacy program.

Looking for other ideas?

• Launch a new literacy project during Rotary Literacy Month.• Work with existing literacy providers to plan a project.• Arrange for club members to volunteer at a tutoring center.• Begin a student mentoring program.• Encourage local businesses to offer education opportunities for employees.• Start an adult education program at a local school or community center.• Conduct a teacher training event for your district.• Conduct a literacy awareness campaign in your community.• Donate books for a community library, school supplies for under privileged students, or teaching materials for underprivileged schools

This year our District offered to match on a dollar-for-dollar basis clubs' contribution towards Literacy projects. 16 clubs participated and over $42,000 was invested in variety of literacy projects. We could have done a lot more. Thanks to District Governor-Elect Dick Stevens and District Governor Nominee Carl Kruse funding for Literacy projects will continue for the next two years. We have significant needs. We need your help. Let’s make March, Literacy Month in Rotary, a resounding success in all our communities.

Sincerely,

Larry Sun!am

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DG Confessions “What I Really Do”

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What can one small Rotary Club do?

Pretty much anything they want to!Continue on for the full story...

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In February 2010 the families of Marines and Sailors aboard Camp Pendleton were dealing with the awful impact of two wars. Their loved ones were returning home mentally and physically wounded or in body bags. The Rotary Club of Camp Pendleton knew that its family support was nowhere near enough to handle this burden. As the club began planning for the April 2010 Rotarians at Work day, a new Base Commander had recently been appointed (a Base Commander's being somewhat akin to a city Mayor). Club Committee Service Chair Linda Sundram met with him to understand his priorities to see what projects the Rotary Club should do.

The two talked about a number of projects such as building barbeque pits, painting picnic benches, minor repairs and so on. As the meeting was ending, a wistful sounding Base Commander Marano told Linda about a conversation he had with a Gold Star wife soon after his appointment. (A Gold Star wife is the spouse of a person who died in a combat zone while a member of any branch of the armed forces.) He said, “she asked me to make sure that her husband's sacrifice would not be forgotten". As any good Rotarian would do, Linda asked, "what can we do to help?"

As the conversation progressed an idea emerged – what about a Memorial Wall for the fallen in Iraq and Afghanistan? The idea was taken to the Club Board that eagerly endorsed the idea and made it their signature charity for an upcoming fund raiser. And then the questions arose….Where should it be put? What would it look like? Should there be names on it? How many names are there? How should they be listed? Who decides? Is this a Government project or a private project? Can the government build a memorial wall? Do regulations permit private parties to build on military installations? How can the construction be insured? Who pays for the land, design, construction and maintenance? There is Chinese saying: Fools can ask more questions than wise men can answer. And thus the project proceeded.

Land was set aside by the Marine Corps and a conceptual design was approved. (see picture). The Camp Pendleton Club asked 9 clubs to partner with it in applying for a District Grant. Seven clubs agreed to participate in requesting a District Grant. The clubs and generous Rotarians contributed $52,500 and the Rotary Foundation contributed $12,500. Various vendors and contractors provided discounted or-in kind services. Thus a project worth close to $250,000 was built and donated to the Marine Corps in February 2012 for approximately $65,000. Along the way District Governor Dave Breeding and Rotary International recognized the Club for a Significant Achievement Award.

What can one small club do?.....Pretty much anything they want to!

District Grant News What Can OneSmall Club Do?

Contributions Towards This Project

Date Cash DDF Total

Vista (5340) 27-Apr-10 $4,000 $2,000 $6,000Escondido Sunrise (5340) 27-Apr-10 $4,000 $2,000 $6,000Valley Center (5340) 27-Apr-10 $4,000 $2,000 $6,000Bonsall (5340) 27-Apr-10 $4,000 $2,000 $6,000Camp Pendleton (5340) 27-Apr-10 $31,500 $2,000 $33,500Carlsbad (5340) 28-Apr-10 $1,000 $500 $1,500Escondido East (5340) 28-Apr-10 $4,000 $2,000 $6,000

TotalTotal $52,500 $12,500 $65,000

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“Rule of 155”

The Rule of 85 taken to a new level ! Chula Vista Club past president Chuck Smith (1958) celebrated his 95th Birthday on January 12th, and we also celebrated his 60th year of membership in our Club. So…the Rotary Club of Chula Vista recently recognized Past President Charles Smith by establishing the “Rule of 155”. Special Dispensation awarded by the Club President for the Rule of 155 honoree was a free Rotary birthday lunch every year !

Submitted by Brad Wilson, Chula Vista Rotary Club

Pictured above: Chuck with his wife Harriet on their plane.

Club Fun

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Rotary Service “How Many Lives?”

Friday the 13th…. enough to scare anyone… Except this January 13th, Escondido East Rotary held their mid-year Club Assembly. As the committee and event chairs outlined the activities during the year, Past-President Holly Stuard recorded the event and the number of lives directly impacted by the club. We are not talking smoke and mirrors numbers here, we are talking about real individuals who, if need be, could be named. From the children, parents and staff impacted by the Christmas stocking gifts at ECCDC; the seniors fed by Angel’s Depot and the dinners delivered on Thanksgiving day; the turkeys provided for the Homeless; the active military and their families impacted by specific support of Operation America Cares, the annual BBQ, free to the military and their families; The Vision project, Dictionaries delivered, Scholarships awarded, academic awards presented, and so much more. Again, no gross estimates, but pretty refined specific numbers. If we could not attach names to the number we did not count them. So how many did our park beautification, Rotarians at work day, and other general projects touch. How many people can Escondido East Rotary claim to have impacted in the last 12 months? 2784 plus (we ran out of time). I’m pretty sure the number is significantly higher. This does not even include those touched by The Rotary Foundation. Hard to know how many were directly impacted by the money given to TRF. But if 2784+ is any indication…

I tell you, THIS is why I am a Rotarian. It gives me a remarkable opportunity to work side by side with others to impact specific individuals lives in a very real way.

What I got to thinking about Larry is, if our club of 38 touches 2784+ lives, with the 63 clubs in the district, I think your goal of 100,000 lives was modest… 63 x 2784 = 175,392.....AND SO MANY MORE!

Glen Burford, President, Escondido East Rotary

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Five Paul Harris Fellows received their Plus-Plus pins at a recent weekly Thursday luncheon meeting of our Rotary Club of Fallbrook. Gordon Tinker, Director of the Club's RI Foundation made the presentation's, and Dave Breeding Past President and Past District Governor put the pins on those honored. Rotarians pinned were: Joe Kueneman +1; Dale Mitchell +3; Connie Fish +5; Richard Levering +7; and Derwin Williams +8. Paul Harris was the founder of Rotary. A Paul Harris Fellow is a person who donates $1,000 to the Rotary International Foundation. For every additional $1,000 donated that person receives a Paul Harris Plus pin with a variety and number of gems mounted on them related to the higher level of giving. Proceeds are used for future needs in the worldwide community, and include areas of health and education for children and youth, adults, and seniors, and world peace. Projects could include: drilling wells for villages; providing classrooms, books and teachers for youth study where before there was none; hospitals, supplies and equipment to aid in medical needs around the world; student, teacher and specialist exchanges between countries; heart surgery for children; shelter boxes for disaster areas; business loans for women in underdeveloped countries, and countless more. For more please see www.rotary.org.

Photo, courtesy Dr. Jim Helms, shows left to right: Gordon Tinker, Dave Breeding, Connie Fish, Derwin Williams, Richard Levering, Dale Mitchell and Joe Kueneman.

Paul Harris Fellowship News Fallbrook Pins Five

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Club Members APF Per CapitaLa Mesa 47 $ 271.70Rancho Bernardo (San Diego) 56 $ 236.21Vista 26 $ 223.01La Mesa Sunrise 25 $ 216.40Del Mar-Solana Beach Sunrise 33 $ 208.39Del Mar 73 $ 191.44Escondido Sunrise 46 $ 184.83Carlsbad 59 $ 177.27Rancho Santa Fe 88 $ 161.59Encinitas Coastal 34 $ 148.15Oceanside 49 $ 148.02La Jolla Golden Triangle 105 $ 144.53Mission Valley (San Diego) 25 $ 143.80San Diego Downtown Breakfast 100 $ 141.10Poway 26 $ 138.62Torrey Pines (La Jolla) 20 $ 134.00El Camino Real (Oceanside) 23 $ 131.11Fallbrook 74 $ 130.22San Marcos 33 $ 125.45Borrego Springs 23 $ 118.26Imperial (Valley Breakfast) 23 $ 117.39San Diego Coastal 30 $ 115.83Rancho Bernardo Sunrise (San Diego) 51 $ 113.78Blythe 40 $ 105.88Encinitas 86 $ 104.56Lemon Grove 17 $ 94.12El Centro 83 $ 86.75Rancho San Diego/Spring Valley 18 $ 83.33Camp Pendleton 13 $ 82.69Mission Valley-Sunset, San Diego 18 $ 81.11Coronado 228 $ 79.73Shadowridge (Vista) 26 $ 74.96Santee-Lakeside 22 $ 72.16Ramona 34 $ 68.97National City 17 $ 68.82San Luis Rey (Oceanside) 30 $ 66.30Escondido East 33 $ 65.70Mission Bay (San Diego) 16 $ 65.63San Diego 511 $ 61.85Bonsall 22 $ 57.47Valley Center 26 $ 56.67Point Loma (San Diego) 39 $ 50.21El Cajon 57 $ 48.21

Foundation News APF Per Capita Giving

Brawley 37 $ 40.54Carlsbad Hi-Noon 97 $ 38.37San Diego-Paradise Valley 28 $ 35.71Chula Vista 93 $ 35.46El Cajon Sunset 11 $ 30.91Escondido 168 $ 27.35Old Mission (San Diego) 48 $ 24.22Southeast San Diego 19 $ 24.21Holtville 34 $ 19.12Miramar (San Diego) 21 $ 18.38Calexico 8 $ 15.00San Diego North 21 $ 14.90La Jolla 102 $ 8.04La Jolla Sunrise 41 $ 6.85Chula Vista Sunrise 25 0Chula Vista Sunset 0 0Escondido After Five 0 0Fallbrook Village 28 0Naval Base San Diego 0 0San Diego Uptown Sunrise 10 0District Average 3,196 $ 90.97

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1 Escondido Sunrise 50 100%2 Rancho Santa Fe 87 98%3 San Diego Paradise Valley 25 92%4 Mission Valley Sunset 17 88%5 Rancho Bernardo Sunrise 49 88%6 Imperial 28 86%7 La Jolla Golden Triangle 102 85%8 Blythe 39 79%9 Oceanside 52 77%

10 Calexico 11 73%11 Encinitas 88 70%12 Rancho Bernardo 57 70%13 Mission Valley 25 68%14 Del Mar 73 67%15 La Mesa 50 66%16 Del Mar-Solana Beach 35 63%17 Poway 23 61%18 La Mesa Sunrise 28 61%19 El Camino Real 20 60%20 Shadowridge (Vista) 27 59%

Foundation News EREY

44 Point Loma 39 18%45 National City 17 18%46 Torrey Pines (La Jolla) 18 17%47 Old Mission 50 16%48 Camp Pendleton 19 16%49 Holtville 34 15%50 Carlsbad Hi-Noon 96 15%51 Bonsall 21 14%52 Brawley 38 13%53 Escondido 183 11%54 Rancho San Diego 19 11%55 San Diego North 21 10%56 La Jolla Sunrise 40 8%57 La Jolla 103 6%58 Miramar (San Diego) 18 6%59 Naval Base San Diego 25 4%60 Chula Vista Sunrise 22 0%61 Chula Vista Sunset 26 0%62 Fallbrook Village 25 0%63 San Diego Uptown Sunrise 9 0%

21 Borrego Springs 28 57%22 Encinitas Coastal 38 55%23 San Diego Downtown Breakfast 104 49%24 Vista 29 48%25 San Diego 508 42%26 Escondido After Five 29 41%27 El Cajon 57 40%28 San Marcos 35 40%29 Valley Center 28 39%30 El Cajon Sunset 16 38%31 Southeast San Diego 19 37%32 San Luis Rey 31 35%33 Mission Bay 17 35%34 Santee-Lakeside 24 33%35 Ramona 34 32%36 Fallbrook 72 32%37 El Centro 89 31%38 Lemon Grove 16 31%39 Carlsbad 60 30%40 San Diego Coastal 28 29%41 Escondido East 36 28%42 Coronado 230 27%43 Chula Vista 85 26%

Rank Club Members %

Rank Club Members %

Rank Club Members %

op twenty!T

D"t#ct Avera$ 41%

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Escondido After Five 29Chula Vista Sunset 26Naval Base San Diego 25Escondido 16Borrego Springs 6Camp Pendleton 6El Centro 6El Cajon Sunset (Bkfst) 5Imperial (Valley Breakfast) 5Encinitas Coastal 4Escondido Sunrise 4San Diego Downtown Breakfast 4Calexico 3La Mesa 3La Mesa Sunrise 3Oceanside 3Vista 3Coronado 2Del Mar-Solana Beach Sunrise 2Encinitas 2Old Mission (San Diego) 2San Marcos 2Santee-Lakeside 2Valley Center 2Brawley 1Carlsbad 1Del Mar 1La Jolla 1Mission Bay (San Diego) 1Rancho Bernardo (San Diego) 1

Membership News Growth Update

Rancho San Diego/Spring Valley 1San Luis Rey (Oceanside) 1Shadowridge (Vista) 1Blythe -1Carlsbad Hi-Noon -1Escondido East -1La Jolla Sunrise -1Lemon Grove -1Mission Valley-Sunset, San Diego -1San Diego Uptown Sunrise -1Fallbrook -2San Diego Coastal -2Torrey Pines (La Jolla) -2Chula Vista Sunrise -3El Camino Real (Oceanside) -3Fallbrook Village -3La Jolla Golden Triangle -3Miramar (San Diego) -3Poway -3Rancho Bernardo Sunrise (San Diego) -3San Diego -3San Diego-Paradise Valley -3Chula Vista -8

Total Membership 7-1-11 3,196 Change July 2011- February 2012 50 New Clubs 80Total Membship as of 2-29-12 3,326

Membership Change

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In 1985, Rotary International undertook the huge challenge to eradicate polio from the world. The U.S. and most of North America had been freed of this crippling disease since the 1960s following the introduction of the Sabin and then the Salk vaccines. However, there were 350,000 cases of polio in 1985 across 125 countries. Since then, every year hundreds of thousands of Rotarians from around the world have traveled to the remaining polio-infected countries to administer the polio vaccine, including Rotarians from our community.

Religious distrust of the vaccine has hampered cooperation. Finally, that barrier has been broken in India, resulting in 100% success of eradicating this terrible disease for one year in that country and looking forward with great hope.

In San Diego on January 17, 2012, Dr. Bruce Aylward of the World Health Organization said, “Looking forward, we will live in a polio-free world. We have got to the critical turning point we had to be sure we could finish the job,” when addressing the Rotary International Assembly. Since Rotary International committed to conquering polio in 1985, it was announced that this month reached the historical marker of accomplishing a 99% decrease in polio cases throughout the world.

Pictured here, Del Mar Rotarian and Solana Beach resident, Peggy Martin administers a polio drop vaccine to a baby in India in February of 2011.

Polio Eradication Del Mar RotariansAgains Polio

Did You Know?

By the time we eradicate Polio, Rotarians will have donated over $1.2 billion to the cause. Rotary’s $1.2 billion contribution constitutes nearly 14 percent of all contributions to the global budget through 2011 and represents approximately 66% of private sector contributions to the initiative.

As long as polio threatens even one child anywhere in the world, children everywhere remain at risk. The stakes are that high.

Our District Goal for matching the Gates Challenge was $360,000. Generous Rotarians have already contributed 564,763 and we have another 4 months to go. Rotary's goal for the Gates Challenge was $200 million. We have already raised $203.9 million and exceeded the challenge four months early!

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Polio Eradication Update

Polio Eradication UpdateFor The Week Ending 3/3/12

Total paralysis cases Year-to-date 2012 Total Cases 2011 Total Cases 2010Globally 20 650 1,352- in endemic countries: 19 340 232- in non-endemic countries: 1 310 1,120

New Polio cases reported in the last week:Pakistan 1, Afghanistan 0, Nigeria 1

ROTARY’S OBLIGATION TO THE CHILDREN OF THE WORLD!

BREAKING NEWS - The lab reports are in and WHO’s Director-General, Dr. Margaret Chan, has confirmed that India has had no Polio cases for over one year. That leaves the world with only three endemic countries!

Although Polio is largely unknown in industrialized nations, it still robs children of the right to walk, run, and play without the fear of paralysis in

other parts of the world. It is transmitted via personal contact or contaminated food and water, enters through a child’s mouth and multiplies

in the throat and intestines. In a matter of hours, the Poliovirus can enter the brain and spinal cord, destroying the cells that enable muscles to

contract and causing paralysis.

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District Calendar

District Events

March 24 District Assembly San Diego - USD

March 31 District Assembly Imperial Valley

April 10 District Council, University of San Diego

April 14-15 Model United Nations

April 14 Grant Management Seminar

April 20-22 RYLA for High School Juniors

April 28 Rotarians at Work

May 4-5 Thousand Smiles Clinic, Ensenada

May 6-9 RI Convention, Bangkok

May 16 Four Way Test Speech Contest

June 12 District Council - Awards Dinner